Therapist Website Studio

Practice guidance

From first clients to a site that can take the enquiry

Each guide answers one question, then points to a review if you already have a site or a consultation if you need one built. The groups below are sections of this page. They are not separate category URLs.

Start a practice

Training stays with the professional bodies. These pages cover the public site once you may see clients.

  • How to become a counsellor in the UK

    BACP, NCPS, UKCP and UCAS publish the training routes. This studio does not train counsellors and does not set a qualification. A website matters later, when you are ready to describe a private practice to the public. Until then, use the professional bodies.

  • What is the difference between a counsellor, therapist and psychotherapist?

    Not by itself. Counsellor, therapist and psychotherapist are used in overlapping ways. Practitioner psychologist titles protected by the HCPC are a separate matter. Check the register the person names. This page is not a training prospectus.

  • How to start a private therapy practice in the UK

    Your professional body is the source for training, insurance and scope. After that, the public needs a stable description: who you see, where or online, the fee, and a short way to make contact. A website is that description. It is not a substitute for supervision or HMRC advice.

  • A private-practice launch checklist for therapists

    Status, insurance and supervision are for your membership body. The website’s job starts when you are ready for a stranger to read who you see, the fee, and how to write. This list is not a certificate and it is not BACP’s member checklist.

  • How to get your first therapy clients

    Tell colleagues you have space, publish one accurate directory profile, and make sure anyone who is sent your name can see the fee and write to you. A website helps that last step. It does not create a caseload by itself.

Get clients

Directories, referrals and a site that can take the enquiry. Each page has one job.

  • How to get counselling clients

    Colleagues, directories, search and people who already know your name send visitors for different reasons. The website’s job is to make the practice understandable and easy to contact once they arrive. It does not replace the other routes.

  • Marketing a private therapy practice

    Pick the few routes you will keep accurate: a directory, your own site, a room that is eligible for Maps, and the colleagues who already refer. Advertising and social media are separate skills. This studio does not sell them.

  • Do you need a website for your therapy practice?

    A directory can introduce you. It cannot hold each service, the fee, the room or online scope, and a contact path you control. If people already have your name and still cannot tell how to start, the gap is a site of your own. A template with your photo on it does not close that gap.

  • Which UK therapist directories fit your practice?

    Compare who is allowed to list, which facts the profile can show, and whether you can link to a site you own. Do not compare them by rumoured traffic. Fees and eligibility change; check the operator on the day you join. A listing does not replace a page where you control the fee and the enquiry.

  • How to write a useful therapist directory profile

    Who you work with, whether sessions are in person or online, and what a first contact is for. Credentials must match what your register shows. Do not invent outcomes, testimonials or a caseload. Then use the same facts on your own website so the profile and the site do not disagree.

  • Your directory profile and your own website

    A directory helps people discover and compare practitioners inside a service they already use. Your website is where you explain the approach, the services, the practical details and how to contact the practice directly. The facts that appear in both places should agree.

Build the site

What to include, how to create it, what it costs, and how the first message works.

  • How to create a therapist website that supports your practice

    Name who you work with, how sessions happen, the fee, and how someone writes to you without sending a clinical history. Then choose whether you will build that on a platform yourself or commission it. The design comes after those facts.

  • What a counsellor website should include

    A useful counselling website lets someone see who you work with, how sessions happen, what they cost, how to check your professional status, and how to write to you without sending a clinical history. Ten pages is a scope guide for a solo rebuild, not a rule that every practice needs the same sitemap.

  • How much a therapist website costs

    A domain, email and a website builder are subscriptions you keep paying. Here, a managed therapist website is £149 setup and £49 a month for 12 months, then Website Care at £39 a month. Buying outright is £650, or £995 for the wider search structure. Your domain stays in your name. A group practice is quoted separately.

  • Writing therapist website copy

    Who you work with, how a session happens, what it costs, and how to write to you. The tone can stay warm. The facts have to be specific. You approve every professional claim.

  • Presenting therapy credentials clearly

    Use your exact title and status, the name of the body, and a link to the public register entry where one exists. Membership and accreditation are not interchangeable. Do not place a body’s logo on the site unless you have permission and an actual entitlement to use it.

  • A clear first-contact journey

    On a phone they should be able to open the relevant service, see the fee and session length, check where or how sessions happen, and send a short message or email. Tell them when you reply. Do not ask for symptoms or a history in the first form.

  • Structuring therapy services and specialisms

    Give a page to a service when you can say something distinct about who it is for, how the work tends to proceed, and how someone starts. A long list of issues on one page is not the same thing as a specialism a person can actually choose.

  • A sitemap for a private practice website

    A solo practice often needs home, about, the services you want to be found for, fees, a real place or an online-scope page, and contact. Add a URL when the offer or the place is genuinely different. A group practice adds practitioner profiles only for people who have approved them.

  • Accessibility on a therapy website

    Use readable type, a menu that works on a phone, form labels that are visible, and motion that can be reduced. These are ordinary build requirements. They are not a formal accessibility audit certificate.

Be found

Indexing, local eligibility and what an answer engine can actually read.

  • Why your therapy website isn’t getting enquiries

    Low enquiries are not proof the website is the only cause. When the site is the problem, it is often because services, fees, practical details or the contact step are harder to use than they need to be. Fixing those things can help. It does not guarantee a number of clients.

  • How do I get my therapy website found on Google?

    First check whether Google has stored the URL. If it has not, fix noindex, the canonical and the sitemap. If it has, the next gap is whether the page states a real service and place clearly enough to earn a click. Submitting a sitemap does not force inclusion or a ranking.

  • An SEO checklist for a counselling website

    Read the live pages as a stranger. Each real service should have a page, a title that matches it, a link to fees and contact, and no setting that hides it from Google. Search Console tells you whether Google has seen the page. It does not promise a position.

  • Google Search Console for counsellors

    Verify the site, submit the sitemap, and use URL Inspection and the pages report to see whether a page is indexed. Performance shows impressions and clicks for queries Google reports. It does not show a ranking you can buy, and it does not list every person who asked an assistant about you.

  • Google Business Profile for therapists

    A profile is for a real place where you see people, or a service-area business that meets Google’s rules. Online-only practices are not eligible. The website should describe the same room, services and name as the profile, and should not invent extra towns.

  • Location pages for a private practice

    Publish a location page when you genuinely see people there and can describe the room, the area, access and whether you also work online. Do not publish a page for every nearby town with the town name swapped in. That pattern is thin for visitors and risky as a search tactic.

  • Websites for online therapy practices

    Say who the online work is for, which places you can work with, how sessions are held, and how someone starts. If you also see people in a room, give that room its own facts. An online-only practice should not be promised a Google Business Profile.

  • How AI search reads a therapy website

    It can only use public pages it is able to retrieve. A useful therapy site states the service, the place or online scope, the fee and the way to enquire on those pages. That supports Google’s AI features and other answer engines. It does not guarantee a mention.

Choose or move a platform

Which builder fits, when to stay, and how a move keeps the domain.

  • Best website builder for therapists in the UK?

    There is no single best builder. Wix and Squarespace are strong first sites. WordPress suits a practice that will keep editing and accept the care. Webflow suits a designed build with a designer in the loop. A commissioned site is for when the services, rooms and enquiry path need to be planned together. Any of them can be found in search if the pages are clear.

  • Wix for counsellors in the UK

    Yes, when the practice is simple and you will maintain it. Wix documents titles, descriptions, a sitemap, structured data, redirects and a Search Console connection. Use those. Rebuild when the live URLs and the services no longer match, not because Wix cannot be indexed.

  • Squarespace for therapists in the UK

    Often, at the start. Squarespace templates can look calm, and the platform documents search settings, a sitemap, structured data and URL mappings. The limit is the practice, not a ban on the tool: fees, formats and rooms still have to be pages a stranger can use.

  • WordPress for therapists in the UK

    WordPress.com is a hosted service with its own SEO tools and, on paid plans, plugins. Self-hosted WordPress is software on a host you choose, with updates, backups and security in somebody’s diary. Both can describe a practice clearly. Neither removes the need to decide the pages.

  • Wix vs Squarespace for therapists in the UK

    Choose Wix when you want to place elements more freely and you will use its SEO and redirect tools. Choose Squarespace when you want a tighter template and you will put fees and services in real pages. Both can be indexed. Pick the one you will keep accurate.

  • Moving a counselling website from Squarespace

    Squarespace can export a WordPress-style XML of some content. It is not a copy of the design, the forms or the images in place. URL mappings cover the addresses you change. Email DNS has to be written down before anyone edits nameservers.

  • Moving a therapy website from Wix

    Wix does not give you the site as HTML you can upload elsewhere. Save the copy and the media, list the URLs, set redirects for the addresses that change, and disconnect the domain only after the new site has been checked. Mail records are a separate step.

  • A redesign checklist for a therapy website

    List the URLs people already use, the images you have rights to, the enquiry route, and the mail records. Keep the current site up until the replacement has been checked. Redirect changed addresses to the closest new page.

Start a practice

Training routes, naming and the first site, written as the website we build once the status is real.

Get clients

How the site, the directories and the measurement we set up support enquiries. Not a promise of clients.

Build a website

Pages, copy, builders, migration and the worksheets we use to commission the build.

Google and local search

Indexing, local facts and the pages we publish so a real practice can be retrieved.

AI search

The same practice facts, structured so answer engines can quote them.

Ready for a clear next step?

Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.

Or email hello@therapistwebsitestudio.co.uk.