Practice guidance
From first clients to a site that can take the enquiry
Each guide answers one question, then points to a review if you already have a site or a consultation if you need one built. The groups below are sections of this page. They are not separate category URLs.
Start a practice
Training stays with the professional bodies. These pages cover the public site once you may see clients.
- How to become a counsellor in the UK
BACP, NCPS, UKCP and UCAS publish the training routes. This studio does not train counsellors and does not set a qualification. A website matters later, when you are ready to describe a private practice to the public. Until then, use the professional bodies.
- What is the difference between a counsellor, therapist and psychotherapist?
Not by itself. Counsellor, therapist and psychotherapist are used in overlapping ways. Practitioner psychologist titles protected by the HCPC are a separate matter. Check the register the person names. This page is not a training prospectus.
- How to start a private therapy practice in the UK
Your professional body is the source for training, insurance and scope. After that, the public needs a stable description: who you see, where or online, the fee, and a short way to make contact. A website is that description. It is not a substitute for supervision or HMRC advice.
- A private-practice launch checklist for therapists
Status, insurance and supervision are for your membership body. The website’s job starts when you are ready for a stranger to read who you see, the fee, and how to write. This list is not a certificate and it is not BACP’s member checklist.
- How to get your first therapy clients
Tell colleagues you have space, publish one accurate directory profile, and make sure anyone who is sent your name can see the fee and write to you. A website helps that last step. It does not create a caseload by itself.
Get clients
Directories, referrals and a site that can take the enquiry. Each page has one job.
- How to get counselling clients
Colleagues, directories, search and people who already know your name send visitors for different reasons. The website’s job is to make the practice understandable and easy to contact once they arrive. It does not replace the other routes.
- Marketing a private therapy practice
Pick the few routes you will keep accurate: a directory, your own site, a room that is eligible for Maps, and the colleagues who already refer. Advertising and social media are separate skills. This studio does not sell them.
- Do you need a website for your therapy practice?
A directory can introduce you. It cannot hold each service, the fee, the room or online scope, and a contact path you control. If people already have your name and still cannot tell how to start, the gap is a site of your own. A template with your photo on it does not close that gap.
- Which UK therapist directories fit your practice?
Compare who is allowed to list, which facts the profile can show, and whether you can link to a site you own. Do not compare them by rumoured traffic. Fees and eligibility change; check the operator on the day you join. A listing does not replace a page where you control the fee and the enquiry.
- How to write a useful therapist directory profile
Who you work with, whether sessions are in person or online, and what a first contact is for. Credentials must match what your register shows. Do not invent outcomes, testimonials or a caseload. Then use the same facts on your own website so the profile and the site do not disagree.
- Your directory profile and your own website
A directory helps people discover and compare practitioners inside a service they already use. Your website is where you explain the approach, the services, the practical details and how to contact the practice directly. The facts that appear in both places should agree.
Build the site
What to include, how to create it, what it costs, and how the first message works.
- How to create a therapist website that supports your practice
Name who you work with, how sessions happen, the fee, and how someone writes to you without sending a clinical history. Then choose whether you will build that on a platform yourself or commission it. The design comes after those facts.
- What a counsellor website should include
A useful counselling website lets someone see who you work with, how sessions happen, what they cost, how to check your professional status, and how to write to you without sending a clinical history. Ten pages is a scope guide for a solo rebuild, not a rule that every practice needs the same sitemap.
- How much a therapist website costs
A domain, email and a website builder are subscriptions you keep paying. Here, a managed therapist website is £149 setup and £49 a month for 12 months, then Website Care at £39 a month. Buying outright is £650, or £995 for the wider search structure. Your domain stays in your name. A group practice is quoted separately.
- Writing therapist website copy
Who you work with, how a session happens, what it costs, and how to write to you. The tone can stay warm. The facts have to be specific. You approve every professional claim.
- Presenting therapy credentials clearly
Use your exact title and status, the name of the body, and a link to the public register entry where one exists. Membership and accreditation are not interchangeable. Do not place a body’s logo on the site unless you have permission and an actual entitlement to use it.
- A clear first-contact journey
On a phone they should be able to open the relevant service, see the fee and session length, check where or how sessions happen, and send a short message or email. Tell them when you reply. Do not ask for symptoms or a history in the first form.
- Structuring therapy services and specialisms
Give a page to a service when you can say something distinct about who it is for, how the work tends to proceed, and how someone starts. A long list of issues on one page is not the same thing as a specialism a person can actually choose.
- A sitemap for a private practice website
A solo practice often needs home, about, the services you want to be found for, fees, a real place or an online-scope page, and contact. Add a URL when the offer or the place is genuinely different. A group practice adds practitioner profiles only for people who have approved them.
- Accessibility on a therapy website
Use readable type, a menu that works on a phone, form labels that are visible, and motion that can be reduced. These are ordinary build requirements. They are not a formal accessibility audit certificate.
Be found
Indexing, local eligibility and what an answer engine can actually read.
- Why your therapy website isn’t getting enquiries
Low enquiries are not proof the website is the only cause. When the site is the problem, it is often because services, fees, practical details or the contact step are harder to use than they need to be. Fixing those things can help. It does not guarantee a number of clients.
- How do I get my therapy website found on Google?
First check whether Google has stored the URL. If it has not, fix noindex, the canonical and the sitemap. If it has, the next gap is whether the page states a real service and place clearly enough to earn a click. Submitting a sitemap does not force inclusion or a ranking.
- An SEO checklist for a counselling website
Read the live pages as a stranger. Each real service should have a page, a title that matches it, a link to fees and contact, and no setting that hides it from Google. Search Console tells you whether Google has seen the page. It does not promise a position.
- Google Search Console for counsellors
Verify the site, submit the sitemap, and use URL Inspection and the pages report to see whether a page is indexed. Performance shows impressions and clicks for queries Google reports. It does not show a ranking you can buy, and it does not list every person who asked an assistant about you.
- Google Business Profile for therapists
A profile is for a real place where you see people, or a service-area business that meets Google’s rules. Online-only practices are not eligible. The website should describe the same room, services and name as the profile, and should not invent extra towns.
- Location pages for a private practice
Publish a location page when you genuinely see people there and can describe the room, the area, access and whether you also work online. Do not publish a page for every nearby town with the town name swapped in. That pattern is thin for visitors and risky as a search tactic.
- Websites for online therapy practices
Say who the online work is for, which places you can work with, how sessions are held, and how someone starts. If you also see people in a room, give that room its own facts. An online-only practice should not be promised a Google Business Profile.
- How AI search reads a therapy website
It can only use public pages it is able to retrieve. A useful therapy site states the service, the place or online scope, the fee and the way to enquire on those pages. That supports Google’s AI features and other answer engines. It does not guarantee a mention.
Choose or move a platform
Which builder fits, when to stay, and how a move keeps the domain.
- Best website builder for therapists in the UK?
There is no single best builder. Wix and Squarespace are strong first sites. WordPress suits a practice that will keep editing and accept the care. Webflow suits a designed build with a designer in the loop. A commissioned site is for when the services, rooms and enquiry path need to be planned together. Any of them can be found in search if the pages are clear.
- Wix for counsellors in the UK
Yes, when the practice is simple and you will maintain it. Wix documents titles, descriptions, a sitemap, structured data, redirects and a Search Console connection. Use those. Rebuild when the live URLs and the services no longer match, not because Wix cannot be indexed.
- Squarespace for therapists in the UK
Often, at the start. Squarespace templates can look calm, and the platform documents search settings, a sitemap, structured data and URL mappings. The limit is the practice, not a ban on the tool: fees, formats and rooms still have to be pages a stranger can use.
- WordPress for therapists in the UK
WordPress.com is a hosted service with its own SEO tools and, on paid plans, plugins. Self-hosted WordPress is software on a host you choose, with updates, backups and security in somebody’s diary. Both can describe a practice clearly. Neither removes the need to decide the pages.
- Wix vs Squarespace for therapists in the UK
Choose Wix when you want to place elements more freely and you will use its SEO and redirect tools. Choose Squarespace when you want a tighter template and you will put fees and services in real pages. Both can be indexed. Pick the one you will keep accurate.
- Moving a counselling website from Squarespace
Squarespace can export a WordPress-style XML of some content. It is not a copy of the design, the forms or the images in place. URL mappings cover the addresses you change. Email DNS has to be written down before anyone edits nameservers.
- Moving a therapy website from Wix
Wix does not give you the site as HTML you can upload elsewhere. Save the copy and the media, list the URLs, set redirects for the addresses that change, and disconnect the domain only after the new site has been checked. Mail records are a separate step.
- A redesign checklist for a therapy website
List the URLs people already use, the images you have rights to, the enquiry route, and the mail records. Keep the current site up until the replacement has been checked. Redirect changed addresses to the closest new page.
Start a practice
Training routes, naming and the first site, written as the website we build once the status is real.
- How to become a therapist in the UK—and when a practice website is worth building
BACP, UKCP and HCPC training links for UK routes, then a practice site that states only the register status you hold—no courses sold here.
- How to become a psychotherapist in the UK
UKCP training and register sources, then how a practice website can show the title you hold with a public link when you are ready to work in public.
- How to become a counselling psychologist in the UK
HCPC and BPS sources for the protected title, then a practice site that states your registration and links the register entry the public can open.
- Counselling qualifications for private practice—publish the status you hold in text, not a certificate banner answer engines cannot check
Counselling qualifications on your practice site: BACP member, registrant or accredited in text with register links—not badge images or titles you do not hold.
- What to do after qualifying as a counsellor—put today's BACP status, your fee and a short enquiry on the site you control
Counsellor next steps: today's BACP member, registrant or accredited line, fee and short enquiry on the site you control—Standard Managed at published price.
- Setting up private practice after qualification—the website strand we build while you handle insurance, supervision and registration
After qualification: domain in your name, services and fee in HTML, with GOV.UK and BACP toolkit links. We build the site, not tax or supervision.
- Starting private practice as a counsellor—the launch site that matches your BACP status, reach and fee
Counsellor private practice launch: BACP member, registrant or accredited wording, honest reach, fee in text—Therapist Website Studio builds the public site.
- Starting private practice as a psychotherapist—a UKCP-backed title on the page, not a counsellor site with the wording upgraded
Psychotherapy practice launch with UKCP register link, session fee and reach in HTML—not a counsellor site with the title swapped. Studio builds at published prices.
- How to name a therapy practice—the trading name we publish, not a brand list
Practice naming for your site: own name or trading name under GOV.UK rules, one spelling in HTML and schema—no brand lists; domain DNS is a separate guide.
- How to choose a therapy practice domain name you register—and keep
Therapy domain in your name: sayable spelling, registrar ownership, canonical hostname and site-move redirects—no name generator or studio-held domains.
- We build the launch assets, and we do not promise the first clients.
The launch marketing we actually build: the website, a consistent profile, and measurement. No 30-day client promise and no invented budget.
- Therapy practice launch checklist—the five public facts we ship as pages before you open enquiries
Therapy launch checklist as live pages: name, status, fee, reach and short enquiry—BACP checklist linked, supervision left off the marketing site.
Get clients
How the site, the directories and the measurement we set up support enquiries. Not a promise of clients.
- We repair the website so an enquiry can happen. We do not supply clients.
We look at whether the website can be quoted and whether the enquiry works. We do not promise more clients, and we do not sell leads.
- We market a counsellor by publishing a site the register can stand behind.
The counsellor website we build as the marketing: accurate status, a consistent profile, and a page you own. Social media is optional.
- We build the website, and we name the other places it can point from.
We compare the website, a directory, a Google profile and ads as places a practice can be found. No invented costs and no client promise.
- We write the marketing plan as the website you can actually publish.
The marketing plan we can build is the website, a consistent profile and a way to see enquiries. No client targets and no invented budget.
- We grow the website when the practice grows, not the other way round.
Growth here means more real services or practitioners on the website, each with a page. It does not mean a promise of more clients.
- We state whether the practice is open, and we do not promise to fill it.
We show whether you are taking enquiries, and we keep the contact path short. We do not promise to fill the practice.
- We build the page a referrer can send, without writing the referral.
We build the about and service pages a referrer can trust: status, fee, reach and a route that is not a clinical form.
- We build the practice website so social media is optional.
The website, a directory link and a referral-ready page are the routes we build when you do not want social media. No client promise.
- We market a new counselling practice by launching an accurate site.
The new counselling practice website: today’s status, one clear offer, a fee and an enquiry. Separate from an established practice that needs a repair.
- We market an online practice by stating the reach, not a fake room.
The online therapy website we build states the reach, the fee and the technology in text. It does not invent a local shopfront for search.
- We look at the public site when enquiries are quiet. We do not guess the cause.
We separate a quiet website from a quiet practice. The free review looks at the public site. We do not invent the cause or the cure.
- We measure enquiries without turning them into health records.
We count enquiries from the form and from Search Console, without collecting clinical detail or inventing a conversion rate.
- We publish the website price, and we do not invent a marketing budget.
The only marketing figures we publish are the website prices. Directory and ad costs stay on those companies’ own pages. No average budget.
- We fix the public mistakes that make the practice hard to quote.
The public mistakes we fix: a vague offer, a hidden fee, a town you do not work in, and a form that asks for a history. No ranking parable.
- Therapist social media or a practice website?
Own the domain where fees, services and credentials live in HTML, then use social posts sparingly under your body’s public communication guidance.
- We keep email to a consented enquiry, not a health newsletter.
A professional note needs consent and must not carry health details. The website can collect an enquiry. It is not a newsletter factory.
- Google Ads for therapists and the practice website
Send paid traffic to a landing page that repeats the same fee and offer in HTML and structured data as the rest of your bespoke practice site.
- We build the path from the first click to a short enquiry.
The path we build is search or a profile, then the service, the fee, and a short enquiry. It is not a funnel that promises clients.
- More enquiries from directories
Match fee, status and link after the directory click—Linden Walk is a designed example; no featured listings, click forecasts, or profile submission as Managed work.
- Counselling Directory profile examples
Fictional profile shapes: Morrow Lane, Linden Walk, Alder Quay and Meridian Room are designed examples. We build the site a listing links to. No case-study claims.
- Psychology Today and your website
We build the site a Psychology Today profile should link to—Alder Quay is a designed example; no profile submission, invented PT prices, or ranking promises.
- BACP directory and your website
Align BACP directory, register and website with exact member/registered/accredited wording—register link on your domain; we do not apply to BACP or sell the listing.
- UKCP directory and your website
The URL a UKCP listing should point at. Meridian Room is a designed example. Register-accurate titles. No directory submission, invented fees, or rank promises.
- NCPS directory and your website
The site an NCPS listing should link to. Linden Walk is a designed example. Exact NCPS wording only. No profile submission, invented join fees, or borrowed BACP titles.
- Free therapist directories UK
Free UK listings point at your site—Therapy Search UK disclosed as separate from this studio; no league table, listing counts, or repriced join fees.
- Paid vs free therapist directories
Link to operators’ join pages—no invented directory prices, no winner, no listing bundle; studio website at published Managed and Outright prices only.
- How many therapy directories?
No magic listing count—Meridian Room is a designed example; one website to keep true, no profile submission, invented join fees, or more-listings-more-clients promises.
- How to choose a therapist directory
We build the site listings should link to—checks named, no winner or copied listing price; Therapy Search UK is a separate free directory, not this studio.
- Counselling Directory profile and website
We publish the site Counselling Directory should link to—matching fee, reach and membership you hold; we do not submit their form, copy their price, or promise approval.
- Therapist directory photos
Portrait you may use with honest alt text—Alder Quay is a designed example; no invented pixel sizes, directory uploads, or headshot ranking promises.
- Directory profile vs website SEO
Their listing URL versus your domain—Meridian Room is a designed example; fee in HTML, no fake SERPs, profile submission, or outrank promises.
- Track directory enquiries
Form to inbox, optional listing UTMs—Morrow Lane is a designed example; no health data in analytics, directory dashboards, or invented conversion rates.
Build a website
Pages, copy, builders, migration and the worksheets we use to commission the build.
- Private practice website launch checklist—the technical go-live we run on your domain
Website go-live on your domain: approved pages, sitemap, Search Console, redirects, keyboard enquiry and email checks—separate from the five public facts.
- How to plan a therapy website—the page map we build before design
Therapy website page map: reader, real services, honest locations, fee and status proof—what Therapist Website Studio builds before design, not a blank worksheet.
- Therapist website design brief—the facts we collect before we design your pages
Website design brief we collect: reader, services, fee, reach, register status and exclusions—facts before design, not a theme or mood board, at published Managed price.
- One page or a multi-page therapist website?
Choose a single scroll when one offer fits, or give each service its own URL with the fee in HTML so enquiries and answer engines land on the right page.
- Therapist website homepage examples—four labelled designed concepts, not clients
Labelled homepage examples—Linden Walk, Morrow Lane, Alder Quay, Meridian Room—show fee-in-text solo layouts; designed concepts, not clients or case studies.
- How to write a therapist about page—person, status and audience, not a clinical story
Therapist about page we compose: name, register-backed status, who you work with and enquiry—person not treatment; no title upgrades or generator copy.
- Therapist about-page examples
Labelled designed about pages: name, status sentence with register link, audience and enquiry—four studio concepts, not client biographies or ranking proof.
- Therapy service-page examples
Designed service-page examples: one URL per offer, fee in HTML, couples and online separate—information architecture we build, not treatment scripts or clinics.
- How to write a counselling service page—one offer, fee in text and enquiry
Counselling service page we compose: one offer, who it is for, session length, fee in text and enquiry—not symptom SEO or advice to someone in distress.
- Therapy website contact page—enquiry without diagnosis or health history
Therapy contact page: name, reply path, short note and response time. WCAG labels, ICO-aligned minimisation, no diagnosis or health-history fields.
- Therapy website fees page—your session fee in HTML, not a UK average
Therapy fees page: your session fee, length and in-person or online format in HTML—Therapist Website Studio publishes what you set, not UK averages or image-only prices.
- Therapist website FAQ examples
FAQ examples for format, fee and first contact—same figures as the fees page, no clinical Q&A, visible answers only in structured data, no rich-result promise.
- Therapist website photos and imagery
Licensed photographs with honest alt text, no theme stock as your practice, launch with type when needed—imagery in the website build, not a shoot or ranking promise.
- Therapist website branding
Practice name, contrast-safe type and colours on the site we build—studio system, not beige therapy clichés; identity in the website price, no separate logo tariff.
- Therapy website navigation examples
Navigation that links real pages on phone and desk—fees reachable, accessible mobile menu, no phantom tabs; composed in the published website build.
- Therapist website trust signals
Register line with a public link and the fee beside it—no invented reviews, star counts or client totals; trust copy in the published website offer.
- How to display BACP membership on a website
Put your BACP status in a short sentence, link the register when you are listed, and match the wording in HTML and structured data for search and AI.
- How to display UKCP registration on a website
Show UKCP registration in plain text with a register link, aligned with PSA-accredited listing rules and the same line in structured data.
- How to display HCPC registration on a website
Use the protected title on your HCPC record in text and data, with separate pages when art therapist, dramatherapist or counselling psychologist each apply.
- Therapy practice team page
Each practitioner named with status and services on centre sites—fees on service routes, solo portfolio examples not a fake team; centres quoted separately.
- Website content checklist for therapists
Website inventory before build: services, fees, status and contact in HTML when filled. No placeholder launch or separate PDF. Part of the published website project.
- Therapy website audit checklist
Structure, mobile layout, indexing and enquiry checks inside a website or SEO project. The free review stays short. No standalone audit, score, or ranking guarantee.
- Why visitors leave my therapy website
Observable gaps—missing fee, unclear title, no reply path—not invented bounce rates; fixes in Website Care or redesign at published prices, no conversion consultancy.
- Improve therapy website enquiries
Service, fee in text and a short enquiry form. A clear path, without promising more clients or invented case studies. Edits sit in Website Care on sites we built.
- Therapist website call-to-action examples
Enquire labels that match the contact route. Fees stay on the page, not the button. Accessible named controls in the website build. No conversion promise.
- Therapy website form best practices
Short enquiry form with visible labels: name, reply and note. No diagnosis fields or ad-tool data. The form is included in the website build.
- Therapist website mobile checklist
One responsive site: readable fee, tappable enquiry, same navigation as desktop. No separate mobile URL or invented speed badge. Included in the website build.
- Therapy website readability
Headings, contrast and plain practical copy on the studio type system—fee and status readable, no clinical lecture or reading-age score; composed in the website build.
- Therapist website hosting and ownership
Domain in your name. The Managed monthly fee is management, not a payoff. Outright uses published prices. Website Care is only for sites this studio built.
- Therapist website maintenance
Website Care on studio-built sites—fee, hour, photo or contact edits at published care prices; not a ranking retainer or maintenance for Wix, WordPress or other builders.
- Therapist website privacy and contact forms
Enquiry-only contact form with ICO links—no diagnosis fields, no ad-tool piping, no invented legal advice; special category awareness on the marketing site we build.
- Online booking or a contact form for therapists?
Link the tool you already use when booking is how you start, or keep a short name-and-email form on the service page search and AI can cite.
- Should therapists publish client testimonials on a website?
Professional body guidance on public communication, and how a studio site builds trust from credentials, fees and register links instead of client quotes.
- Therapist website redesign vs repair—a fee update is care; a hidden offer is a rebuild
Repair vs redesign: fee and photo edits in Website Care on studio-built sites. A new structure needs a rebuild with redirects. Rankings may move.
- When to redesign a counselling website—signs the pages no longer match your practice
Redesign when services, fee, status or the mobile enquiry no longer match the practice. We rebuild on those facts, not calendar years or invented traffic drops.
- Therapy website conversion checklist
Enquiry path checklist—service, fee, status, short form—not conversion rates, grades, or a separate audit SKU; inside the published website and SEO project.
- Webflow can host the site. We still publish a practice site of our own.
Webflow can host a practice site. We use their current docs for CMS, SEO and redirects. The studio build is a separate offer at the published price.
- Framer for UK therapists
Framer Help linked, studio HTML alternative—Morrow Lane is a designed example; crawlable fee and services, no vendor bashing, invented Framer prices, or ranking promises.
- A therapy website is not usually a shop.
Shopify is built for shops. A therapy site is not usually a shop. Shopify can still host a page. We do not say it is impossible, and we do not sell a store.
- Wix and WordPress can both publish the practice. Neither is a ranking prize.
Wix and WordPress can both publish a practice site. We compare editing and portability from their docs, not a ranking winner. Our price is separate.
- Squarespace and WordPress can both hold a deep practice site.
Squarespace and WordPress can both hold a deep practice site. URL mappings and SEO docs are theirs. We do not rank the tools. The studio price is published.
- Webflow and Squarespace can both publish the practice site.
Webflow and Squarespace can both publish a practice site. We compare editing and redirects from their docs. No ranking winner, and no copied subscription price.
- Webflow and Wix can both serve a solo practice or a small team.
Webflow and Wix can both serve a solo practice or a small team. We use their docs for SEO and redirects. We do not declare a search winner.
- WordPress and Webflow both need upkeep. Neither fee is a ranking fee.
WordPress and Webflow both need updates and both can publish the fee in HTML. We compare ownership and upkeep from their docs, not a total we invented.
- Wix suits editing in Wix. The studio site is the structure we publish.
Wix suits a practitioner who will edit inside Wix. The studio site is the structure we publish, with the domain in your name. Wix is not called incapable.
- Squarespace can hold the structure. We build it when you want us to.
Squarespace can hold a specific practice structure. The studio site is that structure built and managed by us. We do not call Squarespace a brochure tool.
- WordPress is flexible. The studio site is the structure we run.
WordPress is flexible and needs updates. The studio site is the structure we publish and manage. We do not call WordPress a liability or invent a plugin bill.
- Webflow is a strong editor. The studio site is the practice we publish.
Webflow is strong at layout and content editing. The studio site is the practice structure we publish, with the domain in your name. We do not freeze their export rules.
- Therapist website template or bespoke design?
Match the page map to the work you do, then compose type and colour in the studio system. Designed portfolio examples show layout, not client results.
- A builder is your time. The studio site is the work we publish.
A builder is time you spend in the tool. A designer here is the studio publishing the practice site. We do not price your evenings, and we do not sneer at DIY.
- The only prices on this page are the studio’s.
Builder subscriptions stay on the builders’ own sites. The only prices printed here are the published studio prices. We do not add a DIY total we did not read.
- Moving a therapy website from WordPress
Inventory plugins and URLs, map redirects to the new bespoke HTML, and relaunch with fees and structured data Google’s site-move guidance expects.
- Moving a therapy website from Webflow
List CMS collections and assets, redirect live URLs to the new studio build, and keep the domain in your name with matching structured data.
- Moving a therapy website from Framer
Capture each public Framer route, redirect what still matters, and publish services and fees on bespoke HTML with structured data beside the design.
- Moving a therapist website to a new domain
New domain in your registrar account, old hostname 301s, URL pairs and Search Console after cutover—site move per Google guidance, not a ranking shortcut.
- Therapy website domain transfer checklist
The domain stays in your registrar account. Email and DNS are checked before cutover, using the registrar’s steps. No studio transfer fee. Migration at published prices.
- Therapy website SEO migration checklist
URL pairs, 301 redirects, canonicals and a sitemap before DNS. Search Console after launch. No invented index count or rank guarantee. Migration at published prices.
- Redirects from an old counselling website
Inventory legacy counselling URLs, map permanent 301s per Google site-move guidance, retire obsolete posts—Wix and Squarespace docs on the old host, no rank promise.
- What happens to SEO when you redesign a therapy website—redirects, fetchable HTML, no rank guarantee
SEO after a therapy redesign: keep useful URLs, 301 the rest, crawlable fee and status, structured data match—Search Console for indexing, not unchanged ranking promises.
- Therapist website redesign timeline
Facts first, two design rounds, usual 7–14 day delivery, old site up until launch—no guaranteed date, rank promise, or hidden SEO phase; published redesign prices.
- Therapy website content migration
Keep, rewrite and drop with source URLs—current fees, no testimonials or scraped bios—aligned with redirects inside website redesign and migration at list price.
- Counselling website redesign brief
What we collect before design—fee, status, URLs to keep, enquiry friction—then two rounds; not DIY homework, mood boards, or a separate brief product.
- Therapy website redesign cost—the same published Studio prices as a new build
Therapy redesign uses the published Managed or outright prices. Redirects are included, VAT is in the list price, and there is no cheaper redesign-only tariff.
- The planner is the list we fill before we design.
The planner we fill with you lists who the site is for, the services, the place or online reach, and the enquiry. It is part of the build, not a DIY download.
- The launch planner is the public site plus the facts you already have.
The launch list is the status you hold, the sole-trader page on GOV.UK if it applies, and the site with the fee. We do not give tax advice, and there is no student price.
- The page list comes from the work, not from a template menu.
Pages are decided from the services you offer: home, each real service, about, contact, and a location only if you have a room. We do not start from a generic sitemap.
- The content template is the questions we ask you.
The template is the prompts we ask: name, status, services, fees, contact. You answer in your words. We do not generate clinical prose or a testimonial to fill a gap.
- The redesign brief is the old site, written down with you.
The redesign brief lists old URLs, copy to keep, the pain on the current site, and assets you can still use. It is not a download with a second price.
- The audit is a look at the public page, not a product of its own.
The audit notes are the free review when the look is short, or the pass inside a website project. There is no separate audit price, no score, and no sample ranking.
- The local checklist marks a room, not a ranking.
The local list checks the room, the name and phone, the directories you already use, and a profile only if you are eligible. It does not promise a map pack.
- The migration checklist is the URL pairs, written before the switch.
The migration list pairs each old URL with a redirect or a retirement, then checks the sitemap. Rankings can move. The list is part of the move, not a file to buy.
- A directory profile uses the same facts as the website.
The fields we align are the name, the status, the fee and the link to your site. Cost stays on the directory’s page. Therapy Search UK is a separate free directory.
- The about template is your name and the status you hold.
The about page we draft names you, the status you hold, and the work. You approve it. We do not generate a biography or a client story to fill the template.
- The enquiry check follows the path from the phone to the form.
We check the path from a phone to the form: a visible label, a short ask, and no diagnosis field. The free review is the short look. There is no separate audit price.
- Readiness means the facts are on the page, not that a model will name you.
The readiness list checks that the name, fee, status and place or online reach are on the public page. It is not a score, and it does not promise an AI mention.
Google and local search
Indexing, local facts and the pages we publish so a real practice can be retrieved.
- We explain SEO as the pages we publish, not as a ranking product.
SEO here means the therapy site we publish so a crawler can fetch the fee, the service and the status. It is not a ranking retainer and not a keyword list.
- Therapy site not on Google
Indexing before ranking—Morrow Lane is a designed example; check noindex, robots, canonical and sitemap in Search Console, no invented penalties or index dates.
- The words we publish are the services you actually offer.
The words we publish are the service, the practitioner type, the place if you have a room, and online if you work online. We do not invent search volumes.
- We research the words from the work you offer, not from a volume sheet.
We choose the words from the services you offer, then read queries in your own Search Console later. We do not invent a search volume or a competitor chart.
- The checklist is the therapist site we publish, item by item.
The checklist for a therapist site: one URL per service, the fee in HTML, the status you hold, a sitemap, and Search Console. It is broader than the counsellor checklist.
- SEO for a new therapy practice
New practice SEO: fee, services and status in day-one HTML, structured data in the first build, sitemap and Search Console—no inherited visibility myths or ranking dates.
- The site has a usual window. A ranking does not.
The site is usually ready in 7 to 14 days. Indexing and queries have no date we can promise. Search Console is how you later see what arrived.
- Each title names the page it belongs to.
Each page title names that page: the home practice, a service, the about page, or a real location. Google may rewrite the snippet. We do not stuff towns.
- The description summarises the page. Google may rewrite it.
The description we write summarises that counselling page: the service, the fee, how to enquire. Google may rewrite the snippet. It is not a ranking lever we sell.
- Each real service gets a stable path, and we keep it.
URLs stay short and stable: one path per real service, a place only when you work there, and a redirect when a slug must change. We do not rename for fashion.
- Internal linking for therapy sites
Service, fee and contact anchors that name the page—Linden Walk is a designed example; no footer keyword farms, link counts, or PageRank promises.
- One URL is the page. Copies point at it.
One URL is the canonical for each page. Tracking parameters and www or non-www copies are not extra pages. We do not copy the same service onto five town URLs.
- The sitemap lists the real URLs. Robots.txt does not hide the practice.
The sitemap lists the URLs we want fetched. Robots.txt says what a crawler may request. Neither file is a ranking switch. Search Console is where we check them.
- Therapy site indexing checklist
URL, canonical, sitemap and Console—Linden Walk is a designed example; fetchable HTML first, no invented index counts, coverage charts, or standalone audit SKU.
- Page speed for therapy sites
HTML-first builds and layout-sized images—Linden Walk is a designed example; no Lighthouse certificates, Core Web Vitals score guarantees, or ranking claims from speed.
- Image SEO for therapy sites
Plain alt, sized photos you may use—Alder Quay is a designed example; fee in HTML, no scraped portraits, pixel recipes, or Google Images ranking promises.
- Structured data for therapist websites
Mark up the person, service, fee and breadcrumb already on screen so Google and answer engines quote the same facts a visitor reads.
- The schema examples repeat a sentence the page already shows.
The examples are small JSON-LD samples for a service, a person and a breadcrumb, aligned to words on the page. They are illustrations, not a validator trophy.
- Breadcrumbs for therapy sites
Visible trail matching the menu and JSON-LD—Meridian Room is a designed example; no town padding, crumbs-only data, or breadcrumb rich-result promises.
- Should you blog for SEO?
Service pages first, optional signed note—Linden Walk is a designed example; no post quotas, ghostwritten condition guides, or blog-more-to-rank promises.
- Search Console for your therapy site
Verify your property, submit a sitemap of live URLs, read queries in the tool—Morrow Lane is a designed example; no pasted charts, shared-only login, or ranking promises.
- Search Console statuses
Indexed, excluded, redirect and canonical—Alder Quay is a designed example; read rows in your property, fix public noindex first, no invented error counts or penalties.
- A report lists what was published and what the property shows.
A report can list the pages published, the redirects checked, and what Search Console shows when you have access. It does not invent impressions, enquiries or a position.
- Local search starts from a room you actually use.
Local SEO here is the room, the consistent name and phone, and a page that states them. The service you buy stays at the local SEO page. We do not promise a map pack.
- Google Business Profile categories for therapists
Choose categories in Google’s live UI matched to site services—no frozen menu, broader labels for reach, or ranking promise; eligibility first.
- Google Business Profile for online therapists
Google’s eligibility rules for profiles, and how an online practice still wins discovery through services, fees and credentials on your own site.
- Google Business Profile for counsellors
Counsellor Business Profile aligned with the site—exact BACP status, public room only if agreed, no fake shopfront or map-pack promise; local pages at published prices.
- Therapy services on Google Business Profile
Profile services match the website—fee only if public, current Google editor, no keyword menu or invented click-path; inside local delivery at published prices.
- Google Business Profile verification for therapists
Verification follows Google’s current help after eligibility—no invented postcard timetable, fake shopfront, or verified badge on the site; website ships either way.
- Practice name, address and phone consistency
One practice name, phone and public address on site and GBP—no home in map embeds, citation bundles, or map-pack promises; aligned in local delivery.
- Therapist website location page examples
Linden Walk, Morrow Lane, Alder Quay, Meridian Room as labelled designed examples—real room pages for your practice, no doorway towns or studio office claims.
- One therapy location or several on your website?
Give each room and your online reach honest URLs, with LocalBusiness or ProfessionalService markup that matches the address on that page.
- Therapist website town pages
Publish a town URL when you have a real room—Alder Quay shows Bristol as a designed example; no suburb rings, fake geos, or local ranking promises.
- Online therapy SEO in the UK
UK online therapy SEO: say online in HTML, use areaServed without a fake address, and add a profile only when eligible. No national ranking promise.
- Google Maps on a therapist website
Address in HTML first, optional embed for a public room—Linden Walk is a designed example; no home pins, form-blocking maps, or map SEO fees.
- Therapist Google reviews and professional ethics
BACP, UKCP, HCPC and Google sources on public comments, plus trust copy built from register lines, fees and process on the marketing site.
- Therapy directory citations
Match listings you already use to the site we publish—Alder Quay is a designed example; no citation bundles, invented directory fees, or Therapy Search UK as this studio.
- Service area vs location
Real room as a location page, online as areaServed—Meridian Room is a designed example; no town rings, fake clinics, or map-coverage promises.
- Check local search visibility
Log the URL, profile match and Search Console—Linden Walk is a designed example; no local rank numbers, map-pack screenshots or competitor tables.
AI search
The same practice facts, structured so answer engines can quote them.
- AI search can only quote the public page we publish.
AI search means answer engines quoting public pages. We publish the fee, the service and the status in HTML. We do not promise a mention.
- ChatGPT can quote a public page. It does not owe you a mention.
ChatGPT can only use what is public and what that product chooses to retrieve. We make the fee and the status fetchable. We do not promise you will be named.
- An AI-readable site is a page a person can already understand.
An AI-readable site states the person, the service, the place or online reach, and the status in HTML. Markup repeats those lines and adds nothing.
- SEO and AEO are the same pages, read by more than one system.
SEO and answer-engine work are the same pages: crawlable HTML and matching structured data. We do not invent a second set of ranking factors called AEO.
- The interface can change. The page we publish does not become a trick.
The pages we fetch stay the work. Answer interfaces change how a result can look. We do not throw out crawlable content, and we do not add a new tactic each month.
- Google’s AI features can use a page the open web already has.
Google’s own notes describe AI features that draw on the web. We make the therapy page fetchable and specific. We do not describe a private ranking recipe.
- The practice entity is the set of facts the site agrees on.
The entity is the name, the person, the role, the place or online reach, and the services, linked together. We do not promise a knowledge panel.
- The status an answer engine can quote is the status you hold.
Member, registered and accredited stay distinct. HCPC titles are used only when they are yours. We do not upgrade a status for a model.
- A local AI answer can only repeat the place the page states.
A local answer is only as good as the room on the page. We publish the town you work in and keep online separate. We do not promise an AI answer will name the right city.
- An FAQ is a question you would actually answer.
FAQs are the fee, the place and how to enquire. They are on the page. We do not promise an FAQ rich result or write clinical answers.
- Schema tells a machine what the page already says.
Schema repeats the visible fee, status and service. Google does not say it guarantees an AI mention. We do not add review markup or a hidden claim for a model.
- We log a wrong public fact. We do not chase the model.
A review of AI answers is a log of what a public page says and what a chat got wrong. We do not print a sample answer, a score, or a promise the model will update.
- Search engines should meet one set of public facts.
The site, the directories you use and a Business Profile should show the same name, fee and status. We do not invent a directory fee.
Ready for a clear next step?
Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.
Or email hello@therapistwebsitestudio.co.uk.
