Counsellor website design
We build the counsellor website with your credentials, fees in HTML and structured data so search and AI answers match what a visitor reads.
Counselling enquiries split fast—who you see, what it costs, whether you work nearby. Therapist Website Studio composes a bespoke site around your practice: each real specialism on its own URL when the fee or reader changes, BACP or UKCP status linked in plain text, and the same facts in structured data for Google, ChatGPT, Claude and Perplexity.
Example bespoke sites
Morrow Lane is a designed example in Manchester with anxiety, grief and individual counselling on separate routes. It is not a client practice.
Manchester · Online across the UK
Space to work through what matters
Individual counselling in Manchester, and online across the UK. Anxiety, grief, and what is hard to put into words.
Anxiety
£70
50 minutes
For worry that is taking up the week. We stay with it, rather than rushing you towards a fix.
Grief
£70
50 minutes
For a death, or another loss. There is no date by which you should feel better.
Online sessions
£70
50 minutes
The same counsellor, from your own home, anywhere in the UK.
The first session
A chance to see if this is the right counselling.
We talk about what you want from the work and how often we would meet. You do not need to send a history beforehand. Please give 48 hours if you need to cancel. What you say in the session stays there, except where the law requires otherwise.
One fee, in the room or online
£70
50 minutes · Manchester, or online across the UK
A short note is enough
Your name, your email, and the Manchester room or online. Please do not include a clinical history.
Morrow Lane Counselling
Manchester · Individual counselling, anxiety and grief
Designed example
SEO, AI AEO and language models
Fees and register text machines can quote.
A homepage that only says therapy does not answer anxiety, a town or a fee. We publish those as pages search and answer engines can retrieve with the same register line a visitor reads.
Google
Search · AI Overviews · Gemini
Google fetches each counselling URL linked from the homepage.
- Googlebot
- Google-Extended
OpenAI
ChatGPT
ChatGPT search can cite the session fee from HTML on the specialism page.
- OAI-SearchBot
- GPTBot
- ChatGPT-User
Anthropic
Claude
Claude indexes the register link next to the membership words you approve.
- Claude-SearchBot
- ClaudeBot
- Claude-User
Perplexity
Perplexity
Perplexity can follow the enquiry link at the end of the retrieved route.
- PerplexityBot
- Perplexity-User
Under the surface
Each counselling service in structured data.
This block is on the page because specialism pages need their own Offer. The sample Service matches the fee sentence on that URL.
{
"@type": "Service",
"name": "Anxiety counselling",
"serviceType": "Individual counselling",
"offers": { "@type": "Offer", "priceCurrency": "GBP", "description": "Fee in HTML on this route" }
}The website we deliver
Specialisms, fees and register on the page
We interview for the counselling you actually offer, then publish who it is for, session length and fee in HTML—not only on a flyer image—with JSON-LD that repeats the same Offer a crawler can fetch.
Your BACP or UKCP line sits beside your name with a link to the public register. BACP’s Ethical Framework expects accurate qualification wording; we use the membership category you hold today.
| What we put on the page | What we put in the data |
|---|---|
| One URL per specialism when the fee or reader differs | Separate Service entities linked from the homepage |
| Fee in the opening paragraph of that route | Offer with priceCurrency GBP |
| Register link beside the status you approve | hasCredential and sameAs to the directory |
| Enquiry at the end of the service someone searched for | ContactPoint on that URL |
Bespoke design at published UK prices
Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed fits when several specialisms each need their own page. Prices include VAT. Outright is £650 or £995. The domain stays in your name. Type, colour and navigation are composed with you across two design rounds—no template skin.
An existing counselling site can move onto the same structure in a rebuild brief when that is the right next step.
Built for search and answer engines
Descriptive URLs and crawlable copy follow Google’s SEO starter guide. Structured data keeps the fee sentence and the Service name aligned when you approve an edit later under Managed or Website Care.
A free website review, or a free consultation
A free website review if you already have a public site, or a free 20-minute consultation if you do not.
Standard or Growth solo counselling site.
Solo counselling: Standard Managed £149, £49/month, then £39; Growth when each specialism needs its own page. Prices include VAT. Outright £650 or £995. The domain stays in your name.
Managed · recommended
£149
setup
+ £49/month
Then Website Care at £39/month after 12 months.
Start your managed websiteGrowth Managed
£249
setup
+ £69/month
Then Growth Website Care at £49/month after 12 months.
Choose GrowthOr buy outright
£650
or £995
Pay in full, or across 3 payments. Those payments are not the managed plan.
See outright pricesPrices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.
See what is includedQuestions
- Can I keep my practice name and colours?
- Yes. The build is organised around your identity. Existing names, colours and photographs stay when they still serve the site.
- Do you write the counselling pages?
- We write and reshape pages from the practice interview within the agreed plan. Two design rounds are included in the build.
- How is registration shown?
- In your approved words, with a link to the public register beside the line a new visitor reads before they enquire.
Ready for a clear next step?
Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.
Or email hello@therapistwebsitestudio.co.uk.
Sources
Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.