Therapist Website Studio

Meta descriptions

The description summarises the page. Google may rewrite it.

A service page says the service and the fee. A contact page says how to enquire. We write that in the description, and we do not treat it as a promise of the snippet Google shows.

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Example bespoke sites

Morrow Lane is a designed example of a practice website. Morrow Lane’s descriptions are part of a designed example, not a live snippet.

morrowlane.exampleDesigned example
Morrow LaneGet in touch
Two women in conversation during an in-person counselling session

Manchester · Online across the UK

Space to work through what matters

Individual counselling in Manchester, and online across the UK. Anxiety, grief, and what is hard to put into words.

Explore counsellingGet in touch
A counsellor and a client talking, one holding a mug

Anxiety

£70

50 minutes

For worry that is taking up the week. We stay with it, rather than rushing you towards a fix.

A man and a counsellor sitting quietly together

Grief

£70

50 minutes

For a death, or another loss. There is no date by which you should feel better.

A woman speaking to a laptop by a window

Online sessions

£70

50 minutes

The same counsellor, from your own home, anywhere in the UK.

The first session

A chance to see if this is the right counselling.

We talk about what you want from the work and how often we would meet. You do not need to send a history beforehand. Please give 48 hours if you need to cancel. What you say in the session stays there, except where the law requires otherwise.

One fee, in the room or online

£70

50 minutes · Manchester, or online across the UK

A short note is enough

Your name, your email, and the Manchester room or online. Please do not include a clinical history.

Get in touch

Morrow Lane Counselling

Manchester · Individual counselling, anxiety and grief

Open this concept

Designed example

SEO, AI AEO and language models

counselling meta descriptions, ready for the four answer engines.

We focus on crawlable HTML and structured data for the counselling meta descriptions. Google, ChatGPT, Claude and Perplexity are where that service shows up. The design is the easy part.

  • Google

    Search · AI Overviews · Gemini

    Google can retrieve the counselling meta descriptions because counselling meta descriptions puts a short summary of that page: the service, the fee or how to enquire in ordinary HTML, where a crawler can read it without a script.

    • Googlebot
    • Google-Extended

  • OpenAI

    ChatGPT

    ChatGPT search reads the page once OAI-SearchBot fetches it, where the counselling meta descriptions sentence a model can cite is a short summary of that page: the service, the fee or how to enquire, not a broader label.

    • OAI-SearchBot
    • GPTBot
    • ChatGPT-User

  • Anthropic

    Claude

    Claude indexes the page as text: structured data for counselling meta descriptions repeats a short summary of that page: the service, the fee or how to enquire and does not add a claim the page does not show.

    • Claude-SearchBot
    • ClaudeBot
    • Claude-User

  • Perplexity

    Perplexity

    Perplexity can cite the counselling meta descriptions because the next public link from counselling meta descriptions is a real page on this site, beside a short summary of that page: the service, the fee or how to enquire.

    • PerplexityBot
    • Perplexity-User

Under the surface

counselling meta descriptions, shown as data.

This block is on the page because descriptions get written as adverts, so the plain summary is shown because it has to match the page a crawler fetches. That is the layer we focus on and care about, and the sample matches the counselling meta descriptions a person can read.

JSON-LD · schema.orgWhat the crawler is given
{
  "@type": "Service",
  "name": "counselling meta descriptions",
  "serviceType": "Meta descriptions for counselling websites",
  "description": "a short summary of that page: the service, the fee or how to enquire"
}

The website we deliver

The counselling meta descriptions we deliver

We write the description with the page, in the same voice as the HTML. It names the practice and the specific offer. It does not repeat a list of towns. It does not claim a result, a rating, or a number of clients. If the fee is on the page, the description can mention that a fee is published, without turning the description into the only place the number lives. The number still sits in the body. Two pages do not share one description.

The usual way in for counselling meta descriptions is Standard Managed: £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month when each real service needs its own page, then £49. Prices include VAT. Outright is £650 or £995. The domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.

How this counselling meta descriptions is built for search and AI answers

Google’s docs treat the snippet as something it may rewrite. We still write an accurate description because some results use it, and because the same sentence is useful to a person. Structured data does not hide a different offer. An answer engine that quotes the page should find the longer HTML, not only this short field. The same facts sit in the HTML and in structured data, so Google, ChatGPT, Claude and Perplexity can quote a short summary of that page: the service, the fee or how to enquire.

What we leave out of the snippet

No “best counsellor”, no star rating, no “book today and change your life”.

If Google shows different text, we do not open a ticket as if the description had failed. We check the page is still true.

What we publish for counselling meta descriptions, and what we leave off.
On the page we buildLeft off
One description per pageThe same blurb on every URL
Fee still in the bodyA price only in the snippet
Google may rewrite itA guaranteed blue-link text
No ratingsA star we invented

What stays with you

We do not promise the snippet, and we do not put a testimonial in the description. You approve the public words. We do not write treatment, consent forms or clinical records, and we do not promise a ranking, an enquiry total, or a mention in an AI answer.

A free website review, or a free consultation

A free website review if you already have a public site, or a free 20-minute consultation if you do not.

Get my free website reviewBook a free 20-minute consultation

counselling meta descriptions, on the published price.

counselling meta descriptions is part of the published website offer. It is not a new price, and it does not buy rankings or AI mentions.

Growth Managed

£249

setup

+ £69/month

Then Growth Website Care at £49/month after 12 months.

Choose Growth

Or buy outright

£650

or £995

Pay in full, or across 3 payments. Those payments are not the managed plan.

See outright prices

Prices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.

See what is included

Questions

Does a clever description improve rank?
We do not sell it that way. It describes the page.
Should it include every service?
No. Each page describes itself.
What if Google ignores it?
The page body is still what we rely on.

Ready for a clear next step?

Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.

Get my free website reviewBook a free 20-minute consultation

Or email hello@therapistwebsitestudio.co.uk.

Sources

Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.