SEO checklist
The checklist is the therapist site we publish, item by item.
Each real service has a URL. The fee is text. The status is the one you hold. The sitemap lists those URLs, and Search Console is where they are checked. This is the therapist list, beside the counsellor one.
Example bespoke sites
Morrow Lane is a designed example of a practice website. Morrow Lane is not a completed audit. It is a designed example.
Manchester · Online across the UK
Space to work through what matters
Individual counselling in Manchester, and online across the UK. Anxiety, grief, and what is hard to put into words.
Anxiety
£70
50 minutes
For worry that is taking up the week. We stay with it, rather than rushing you towards a fix.
Grief
£70
50 minutes
For a death, or another loss. There is no date by which you should feel better.
Online sessions
£70
50 minutes
The same counsellor, from your own home, anywhere in the UK.
The first session
A chance to see if this is the right counselling.
We talk about what you want from the work and how often we would meet. You do not need to send a history beforehand. Please give 48 hours if you need to cancel. What you say in the session stays there, except where the law requires otherwise.
One fee, in the room or online
£70
50 minutes · Manchester, or online across the UK
A short note is enough
Your name, your email, and the Manchester room or online. Please do not include a clinical history.
Morrow Lane Counselling
Manchester · Individual counselling, anxiety and grief
Designed example
SEO, AI AEO and language models
therapist website SEO checklist, ready for the four answer engines.
We focus on crawlable HTML and structured data for the therapist website SEO checklist. Google, ChatGPT, Claude and Perplexity are where that service shows up. The design is the easy part.
Google
Search · AI Overviews · Gemini
Google can retrieve the therapist website SEO checklist because a therapist website SEO checklist puts one URL per service, the fee in HTML, the status, the sitemap and Search Console in ordinary HTML, where a crawler can read it without a script.
- Googlebot
- Google-Extended
OpenAI
ChatGPT
ChatGPT search reads the page once OAI-SearchBot fetches it, where the a therapist website SEO checklist sentence a model can cite is one URL per service, the fee in HTML, the status, the sitemap and Search Console, not a broader label.
- OAI-SearchBot
- GPTBot
- ChatGPT-User
Anthropic
Claude
Claude indexes the page as text: structured data for a therapist website SEO checklist repeats one URL per service, the fee in HTML, the status, the sitemap and Search Console and does not add a claim the page does not show.
- Claude-SearchBot
- ClaudeBot
- Claude-User
Perplexity
Perplexity
Perplexity can cite the therapist website SEO checklist because the next public link from a therapist website SEO checklist is a real page on this site, beside one URL per service, the fee in HTML, the status, the sitemap and Search Console.
- PerplexityBot
- Perplexity-User
Under the surface
a therapist website SEO checklist, shown as data.
This block is on the page because a generic SEO list ignores the title and the room, so those checks are shown because they decide what we publish. That is the layer we focus on and care about, and the sample matches the a therapist website SEO checklist a person can read.
{
"@type": "Service",
"name": "a therapist website SEO checklist",
"serviceType": "SEO checklists for therapist websites",
"description": "one URL per service, the fee in HTML, the status, the sitemap and Search Console"
}The website we deliver
The therapist website SEO checklist we deliver
The counsellor checklist already exists for that wording. This one is the same studio standard for therapists, psychotherapists and the other titles we build for, without pretending the titles are interchangeable. We tick a page only when the offer is real. Local facts are included when there is a room and a Google Business Profile you are eligible to have. Online-only practices skip the map pin. Images have a description a person can use. The contact form does not ask for a diagnosis. None of these ticks is a rank.
The usual way in for therapist website SEO checklist is Standard Managed: £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month when each real service needs its own page, then £49. Prices include VAT. Outright is £650 or £995. The domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.
How this therapist website SEO checklist is built for search and AI answers
Google’s starter guide and Search Console are the references. A profile, if eligible, should match the name, address and phone on the site, and we do not invent a category list. Structured data matches the visible fee and status. An answer engine can quote the same lines. The checklist is delivered inside the website, not as a PDF with a separate price. The same facts sit in the HTML and in structured data, so Google, ChatGPT, Claude and Perplexity can quote one URL per service, the fee in HTML, the status, the sitemap and Search Console.
Beside the counsellor checklist
Use the counsellor page when the practice is described that way. Use this page when the site covers therapists more broadly, including titles that are not counselling.
Protected titles stay exact. HCPC titles are not folded into “therapist” on the page that claims them.
| On the page we build | Left off |
|---|---|
| Therapist-wide checks | A copy of the counsellor list |
| Profile only if eligible | A map pin for an online-only practice |
| Status written exactly | A protected title guessed |
| Inside the website price | A paid checklist PDF |
What stays with you
We do not promise that ticking the list produces a ranking, and we do not invent Business Profile categories. You approve the public words. We do not write treatment, consent forms or clinical records, and we do not promise a ranking, an enquiry total, or a mention in an AI answer.
A free website review, or a free consultation
A free website review if you already have a public site, or a free 20-minute consultation if you do not.
therapist website SEO checklist, on the published price.
a therapist website SEO checklist is part of the published website offer. It is not a new price, and it does not buy rankings or AI mentions.
Managed · recommended
£149
setup
+ £49/month
Then Website Care at £39/month after 12 months.
Start your managed websiteGrowth Managed
£249
setup
+ £69/month
Then Growth Website Care at £49/month after 12 months.
Choose GrowthOr buy outright
£650
or £995
Pay in full, or across 3 payments. Those payments are not the managed plan.
See outright pricesPrices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.
See what is includedQuestions
- Is this the counsellor checklist again?
- No. That page stays. This one is the broader therapist build.
- Do I need a Google Business Profile?
- Only if you are eligible and you want the listing. Online-only is a different page.
- Is the checklist a product?
- No. It is how the published website is checked.
Ready for a clear next step?
Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.
Or email hello@therapistwebsitestudio.co.uk.
Sources
Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.