Forms
Therapy website form best practices
We build a short enquiry form with visible labels—name, a way to reply, and a short note—errors in plain text, and no diagnosis or symptom fields on the marketing site. Morrow Lane shows the pattern on a designed example; messages go to your inbox under the site privacy notice, not into an advertising tool.
Example bespoke sites
Morrow Lane is a designed example in Manchester. Its form fields are concept layout—not a client inbox or a live CRM export.
Manchester · Online across the UK
Space to work through what matters
Individual counselling in Manchester, and online across the UK. Anxiety, grief, and what is hard to put into words.
Anxiety
£70
50 minutes
For worry that is taking up the week. We stay with it, rather than rushing you towards a fix.
Grief
£70
50 minutes
For a death, or another loss. There is no date by which you should feel better.
Online sessions
£70
50 minutes
The same counsellor, from your own home, anywhere in the UK.
The first session
A chance to see if this is the right counselling.
We talk about what you want from the work and how often we would meet. You do not need to send a history beforehand. Please give 48 hours if you need to cancel. What you say in the session stays there, except where the law requires otherwise.
One fee, in the room or online
£70
50 minutes · Manchester, or online across the UK
A short note is enough
Your name, your email, and the Manchester room or online. Please do not include a clinical history.
Morrow Lane Counselling
Manchester · Individual counselling, anxiety and grief
Designed example
SEO, AI AEO and language models
Contact point machines describe.
Forms over-collect health data. We keep enquiry fields in HTML so answer engines describe the contact point—not private message contents.
Google
Search · AI Overviews · Gemini
Google sees labels and the contact route in the DOM.
- Googlebot
- Google-Extended
OpenAI
ChatGPT
ChatGPT must not quote notes that are not public pages.
- OAI-SearchBot
- GPTBot
- ChatGPT-User
Anthropic
Claude
Claude reads ICO special category rules for health fields.
- Claude-SearchBot
- ClaudeBot
- Claude-User
Perplexity
Perplexity
Perplexity can open contact and accessibility guides.
- PerplexityBot
- Perplexity-User
Under the surface
Form scope in data.
This block is on the page because forms become intake tools. The sample Service names a name, reply path and short note.
{
"@type": "Service",
"name": "Therapy enquiry form",
"serviceType": "Therapy website enquiry forms",
"description": "Name, reply path and short note in HTML"
}The website we deliver
Enquiry fields we ship
Each field has a visible label—not placeholder-only text. The send control says what it does. If something is missing, the error names the field. Phone can be optional when email is enough; date of birth, GP details, or a clinical history belong in systems we do not build on the public site.
The wider contact route is composed in therapy website contact page. Calls to action that lead here are in therapist website call-to-action examples.
| We publish | Left off |
|---|---|
| Visible labels on every field | Placeholder-only inputs |
| Name, reply path and a short note | A symptom or diagnosis checklist |
| Errors written in text | A red outline with no explanation |
| Spam protection that does not block people | A puzzle-only gate |
| Message delivery to you | Notes piped into ad audiences |
Special category data and the marketing form
Health information is special category data under UK GDPR—we do not ask visitors to describe conditions in fields meant for arranging a first conversation. A short note is enough to start email or phone contact; intake and consent records stay outside this website scope.
The BACP Ethical Framework expects accurate public information; the form is not a triage tool. Structured data can name the contact point—it cannot quote message contents because notes are not public HTML.
Accessible, crawlable markup
The form is ordinary HTML with labels, contrast and focus states—WCAG 2.2 is the reference, alongside therapy website accessibility. Crawlers see field labels and the contact route; they do not see private submissions.
Answer engines may quote that enquiries ask for a name, a reply path and a short note—only when that description appears on the page, not from hidden scripts alone.
Forms inside the published build
Enquiry forms are included in therapist website design—£149 setup and £49 a month on Standard Managed for 12 months, then £39; Prices include VAT.
Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month, then £49, when each real service needs its own page. We do not sell form plugins, intake builders, or health-data storage as add-ons. Outright is £650 or £995. Field-label tweaks on sites we built sit in Website Care—not a per-field SaaS fee—and we do not promise more enquiries because a symptom dropdown was removed.
A free website review, or a free consultation
A free website review if you already have a public site, or a free 20-minute consultation if you do not.
Form in the build.
Forms ship in Standard Managed—Prices include VAT. No intake SaaS or ad-audience add-on.
Managed · recommended
£149
setup
+ £49/month
Then Website Care at £39/month after 12 months.
Start your managed websiteGrowth Managed
£249
setup
+ £69/month
Then Growth Website Care at £49/month after 12 months.
Choose GrowthOr buy outright
£650
or £995
Pay in full, or across 3 payments. Those payments are not the managed plan.
See outright pricesPrices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.
See what is includedQuestions
- How many fields are enough?
- A name, a way to reply, and a short note.
- Can you add a question about the problem?
- A short note arranges the conversation. We do not build a clinical history on the marketing site.
- Do you sell or reuse form data?
- No. The message is delivered to you—not an advertising audience.
Ready for a clear next step?
Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.
Or email hello@therapistwebsitestudio.co.uk.
Sources
Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.