Therapist Website Studio

FAQs

Therapist website FAQ examples

The FAQ block we compose answers practical arrangements—session length, fee, room or video, and what a first message should include—not symptoms, diagnoses or whether someone needs therapy. Morrow Lane shows the shape on a designed example; your live answers match the fees and contact pages we publish in HTML, with FAQ structured data only repeating visible Q&A.

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See pricing

Example bespoke sites

Morrow Lane is a designed example in Manchester. Its FAQ lines are fictional layout copy—not a client’s questions or a medical article.

morrowlane.exampleDesigned example
Morrow LaneGet in touch
Two women in conversation during an in-person counselling session

Manchester · Online across the UK

Space to work through what matters

Individual counselling in Manchester, and online across the UK. Anxiety, grief, and what is hard to put into words.

Explore counsellingGet in touch
A counsellor and a client talking, one holding a mug

Anxiety

£70

50 minutes

For worry that is taking up the week. We stay with it, rather than rushing you towards a fix.

A man and a counsellor sitting quietly together

Grief

£70

50 minutes

For a death, or another loss. There is no date by which you should feel better.

A woman speaking to a laptop by a window

Online sessions

£70

50 minutes

The same counsellor, from your own home, anywhere in the UK.

The first session

A chance to see if this is the right counselling.

We talk about what you want from the work and how often we would meet. You do not need to send a history beforehand. Please give 48 hours if you need to cancel. What you say in the session stays there, except where the law requires otherwise.

One fee, in the room or online

£70

50 minutes · Manchester, or online across the UK

A short note is enough

Your name, your email, and the Manchester room or online. Please do not include a clinical history.

Get in touch

Morrow Lane Counselling

Manchester · Individual counselling, anxiety and grief

Open this concept

Designed example

SEO, AI AEO and language models

Visible answers machines repeat.

FAQ blocks drift into health copy. We keep practical answers in HTML so answer engines quote fee and format—not invented medical advice.

  • Google

    Search · AI Overviews · Gemini

    Google helpful-content guidance applies to each visible answer.

    • Googlebot
    • Google-Extended

  • OpenAI

    ChatGPT

    ChatGPT may quote the fee line when it matches the fees page.

    • OAI-SearchBot
    • GPTBot
    • ChatGPT-User

  • Anthropic

    Claude

    Claude reads that FAQ schema cannot add hidden claims.

    • Claude-SearchBot
    • ClaudeBot
    • Claude-User

  • Perplexity

    Perplexity

    Perplexity can open contact and fees guides for the same facts.

    • PerplexityBot
    • Perplexity-User

Under the surface

FAQ block in data.

This block is on the page because FAQs become articles. The sample Service lists practical answers on format, fee and first contact.

JSON-LD · schema.orgWhat the crawler is given
{
  "@type": "Service",
  "name": "Therapist website FAQ examples",
  "serviceType": "Practical FAQ on therapy sites",
  "description": "Format, fee and first-contact Q&A in HTML"
}

The website we deliver

Questions we compose for the site

We draft the enquiries people actually send before they book: how long a session runs, what it costs, whether work is in a room or online, and what to put in the first note. Each answer is a short paragraph tied to the service and fees routes—not a second price hidden in the accordion.

Live page rules overlap therapy website fees page, therapy website contact page, and how to write a counselling service page.

FAQ content we ship versus blocks we refuse.
On the FAQ we buildLeft off
Format, fee and first-contact answersA medical explainer or symptom list
The same fee figure as the fees pageA different price in the accordion
Three to six real questions you stand behindTwenty headings that repeat the homepage
Visible answers in HTMLSchema that adds claims the page hides
No rich-result promiseA guarantee of FAQ snippets in search

What we do not add to the FAQ

We do not write “do I need therapy?” or explain conditions in the marketing FAQ—that decision stays with the reader and their clinician. The enquiry form is how they reach you.

Ethical public communication follows the BACP Ethical Framework on accurate information. Google’s helpful content guidance is why each answer must help on its own—not keyword stuffing in question headings.

FAQ structured data matches the visible block

When we use FAQ markup, each question and answer is on the page in ordinary HTML—structured data policies do not licence extra claims. We do not promise a FAQ rich result or a ranking lift from the block.

Google, ChatGPT, Claude and Perplexity can quote practical lines only when they appear in the visible FAQ—not in JSON-LD alone.

FAQ block in the published build

The FAQ is composed inside the website project at therapist website design prices—£149 setup and £49 a month on Standard Managed for 12 months, then £39; Prices include VAT.

Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month, then £49, when each real service needs its own page. Outright is £650 or £995. Edits after launch sit in Website Care on sites we built—not a per-question writing fee. Pair with therapist website branding when tone and type are set in the same two design rounds.

A free website review, or a free consultation

A free website review if you already have a public site, or a free 20-minute consultation if you do not.

Get my free website reviewBook a free 20-minute consultation

FAQ inside the website price.

FAQ copy is in the build at £149/£49 Managed—Prices include VAT. Not priced per question.

Growth Managed

£249

setup

+ £69/month

Then Growth Website Care at £49/month after 12 months.

Choose Growth

Or buy outright

£650

or £995

Pay in full, or across 3 payments. Those payments are not the managed plan.

See outright prices

Prices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.

See what is included

Questions

How many FAQ questions do you include?
The ones you are actually asked—usually a handful, not a catalogue.
Can the FAQ mention a diagnosis or condition?
No. Practical arrangements only on the marketing site.
Will FAQ schema guarantee a rich result?
No. Markup repeats visible Q&A; Google may or may not show it.

Ready for a clear next step?

Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.

Get my free website reviewBook a free 20-minute consultation

Or email hello@therapistwebsitestudio.co.uk.

Sources

Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.