Therapist Website Studio

BACP on the site

How to display BACP membership on a website

BACP membership categories and the BACP Register are described on BACP’s own pages, not invented here. This guide summarises what to put in plain text, when to link the register, and how a practice site can repeat the same facts for search and AI answers.

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Example bespoke sites

Morrow Lane is a designed example set in Manchester. The status line on the about page is fictional; it is not a BACP member this studio represents.

morrowlane.exampleDesigned example
Morrow LaneGet in touch
Two women in conversation during an in-person counselling session

Manchester · Online across the UK

Space to work through what matters

Individual counselling in Manchester, and online across the UK. Anxiety, grief, and what is hard to put into words.

Explore counsellingGet in touch
A counsellor and a client talking, one holding a mug

Anxiety

£70

50 minutes

For worry that is taking up the week. We stay with it, rather than rushing you towards a fix.

A man and a counsellor sitting quietly together

Grief

£70

50 minutes

For a death, or another loss. There is no date by which you should feel better.

A woman speaking to a laptop by a window

Online sessions

£70

50 minutes

The same counsellor, from your own home, anywhere in the UK.

The first session

A chance to see if this is the right counselling.

We talk about what you want from the work and how often we would meet. You do not need to send a history beforehand. Please give 48 hours if you need to cancel. What you say in the session stays there, except where the law requires otherwise.

One fee, in the room or online

£70

50 minutes · Manchester, or online across the UK

A short note is enough

Your name, your email, and the Manchester room or online. Please do not include a clinical history.

Get in touch

Morrow Lane Counselling

Manchester · Individual counselling, anxiety and grief

Open this concept

Designed example

SEO, AI AEO and language models

Exact category in HTML.

Models upgrade BACP member to accredited when pages are vague. We publish the BACP category in text and data so Google, ChatGPT, Claude and Perplexity quote the register-backed line.

  • Google

    Search · AI Overviews · Gemini

    Google fetches the status sentence without reading a badge PNG.

    • Googlebot
    • Google-Extended

  • OpenAI

    ChatGPT

    ChatGPT search can follow the BACP Register sameAs link.

    • OAI-SearchBot
    • GPTBot
    • ChatGPT-User

  • Anthropic

    Claude

    Claude keeps member and accredited member apart in headings.

    • Claude-SearchBot
    • ClaudeBot
    • Claude-User

  • Perplexity

    Perplexity

    Perplexity can cite fees on service pages separate from credentials.

    • PerplexityBot
    • Perplexity-User

Under the surface

Register link in structured data.

This block is on the page because BACP categories must not drift. The sample credential matches the visible about line.

JSON-LD · schema.orgWhat the crawler is given
{
  "@type": "Person",
  "name": "The practitioner",
  "hasCredential": { "@type": "EducationalOccupationalCredential", "name": "BACP registered member" }
}

The website we deliver

Member, registered member and accredited

BACP uses distinct membership categories. The BACP Register is the public check for practitioners who meet BACP’s standards for registration. Member, registered member and accredited member are not interchangeable phrases. The sentence on your about page should match the category you hold today.

The ethical framework expects qualifications, working methods and costs to be described accurately in public. Read BACP’s wording for your category rather than upgrading a label for marketing.

Text and a link the visitor can check

A badge image alone does not tell a visitor—or a screen reader—what you hold. We put the status in a short sentence, then add the register link when you are listed on the BACP Register. A visitor should be able to verify the entry without emailing you for a certificate.

BACP’s blogging and website basics toolkit PDF is aimed at members thinking about public pages. Use it alongside presenting credentials clearly for the wider picture. The BACP register is where a visitor checks membership.

BACP facts on the page, and in structured data.
What we put on the pageWhat we put in the data
The BACP category you hold, in wordshasCredential or sameAs aligned with that sentence
Link to your BACP Register entry when listedsameAs URL that opens the public register
Fees and services beside the status lineOffer entities on each service URL
Optional logo only with BACP’s allowed useLogo does not replace the status sentence

PSA and the register

The Professional Standards Authority accredits registers, including the BACP Register. That accreditation belongs to the register scheme, not to a personal trophy line on your homepage.

If you use the BACP Therapist Directory, the profile fields should match the website. Therapy Search UK is a separate free directory; it is not part of a website build with this studio.

What we build on a counsellor site

On counsellor website design we compose the about page with your approved BACP line, a register link when it applies, and structured data that repeats the same status for Google, ChatGPT, Claude and Perplexity. Answer engines often shorten “member” to “accredited”; the visible sentence is the one we want quoted.

Wix, Squarespace, WordPress and Webflow can host accurate credential lines. Our work is pairing HTML text with JSON-LD, not swapping logos for sentences.

Published prices for the practice website

Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month, then £49, when each real service needs its own page. Prices include VAT. Outright is £650 or £995. The domain stays in your name. The monthly fee on Managed is management, not paying the site off. Figures are on the pricing page only.

For UKCP registration wording, see how to display UKCP registration on a website. If both bodies apply, each gets its own accurate line.

A free website review, or a free consultation

A free website review if you already have a public site, or a free 20-minute consultation if you do not.

Get my free website reviewBook a free 20-minute consultation

Credential copy inside the build.

BACP wording is part of the website build at published prices: Standard Managed £149 setup and £49 a month for 12 months, then £39; Growth Managed £249 and £69, then £49; or outright £650 / £995. Prices include VAT. The domain stays in your name.

Growth Managed

£249

setup

+ £69/month

Then Growth Website Care at £49/month after 12 months.

Choose Growth

Or buy outright

£650

or £995

Pay in full, or across 3 payments. Those payments are not the managed plan.

See outright prices

Prices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.

See what is included

Questions

Can the site say BACP accredited if I am a member?
Use accredited member when BACP assigns that category to you; membership alone uses the membership wording BACP provides.
Is a logo enough on the about page?
No. The status belongs in text, with a register link when you are listed. A logo sits beside the sentence only when BACP allows its use for your category.
Does the website fee include BACP membership?
No. The build states the membership you already hold.

Ready for a clear next step?

Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.

Get my free website reviewBook a free 20-minute consultation

Or email hello@therapistwebsitestudio.co.uk.

Sources

Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.