Therapist Website Studio

Technical SEO

We ship the technical SEO layer with your therapist website—crawlable HTML, mobile-first facts, sitemaps, canonical URLs and structured data at published build prices.

Technical SEO here is what we configure when we build and host the site: public pages stay open to Googlebot and AI search crawlers, fees and enquiry links stay in phone HTML, HTTPS and redirects are tidy, and JSON-LD matches visible copy. Therapist Website Studio includes that work inside Standard Managed, Growth Managed or outright purchase—we do not sell a separate technical retainer or promise rankings.

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See pricing

Example bespoke sites

Meridian Room is a designed example with crawlable service routes and fees in text—not an audit scorecard or ranking proof.

meridianroom.exampleDesigned example
A woman on a video call at a desk

Time enough to say what the trouble actually is

Individual psychotherapy, usually weekly. £85 for 50 minutes. Thursdays in Leeds, and online on the other days.

Shelves of books in a quiet room
A man and a therapist sitting opposite each other at a first meeting

The first meetings · £85

To see whether this work fits

These meetings are not an assessment, and you are not asked to send a history. A loss, a relationship, or work are ordinary places to begin.

Thursdays in the Leeds room. Other days online across the UK. Your name, your email, and which you prefer.

Write

Meridian Room

Leeds · Longer-form individual psychotherapy

Open this concept

Designed example

SEO, AI AEO and language models

Search bots on, training bots understood.

Unfetched pages never reach AI answers. We configure the studio stack so Google, ChatGPT search, Claude and Perplexity can retrieve the same fee and enquiry a visitor reads on a phone.

  • Google

    Search · AI Overviews · Gemini

    Googlebot indexes the mobile HTML where we placed the session fee in text.

    • Googlebot
    • Google-Extended

  • OpenAI

    ChatGPT

    OAI-SearchBot can reach service URLs we left open in robots rules on public routes.

    • OAI-SearchBot
    • GPTBot
    • ChatGPT-User

  • Anthropic

    Claude

    Claude-SearchBot resolves the canonical URL without duplicate tracking parameters.

    • Claude-SearchBot
    • ClaudeBot
    • Claude-User

  • Perplexity

    Perplexity

    PerplexityBot follows ordinary anchor links from the menu to the contact route.

    • PerplexityBot
    • Perplexity-User

Under the surface

Canonical WebPage for the fee route.

This block is on the page because one fetchable URL carries the service. The sample WebPage points at the fee-bearing entity.

JSON-LD · schema.orgWhat the crawler is given
{
  "@type": "WebPage",
  "url": "https://practice.example/counselling",
  "mainEntity": { "@type": "Service", "name": "Counselling", "offers": { "@type": "Offer", "priceCurrency": "GBP" } }
}

The website we deliver

Crawl access on public pages

Search and answer engines start by fetching HTML. We allow Googlebot and the AI search crawlers we document on OpenAI’s crawler overview on the marketing pages you want indexed, keep client-only areas closed, and set robots.txt on the studio hosting stack—not as a DIY homework sheet for you.

Private intake or draft areas stay off the public sitemap; services, fees and contact routes stay linked from the menu and footer with ordinary anchor URLs.

Mobile-first HTML for fees and enquiry

Google indexes the mobile version of each page. We place session fees, place lines and the enquiry link in the narrow layout HTML—not only on a wide screen or inside a price image.

Core Web Vitals matter for experience; we build on the studio stack with Google’s Core Web Vitals guidance in mind. Speed supports fetchability; it is not a ranking guarantee.

Technical layer included in the bespoke build.
LayerWhat we deliver
CrawlSearch bots allowed on public URLs; private routes blocked
IndexXML sitemap, canonical tags, HTTPS, 301s when URLs move
LinksCrawlable anchors to services, fees and contact
DataJSON-LD aligned with on-page fees and credentials

Sitemap and Search Console at cutover

New practice sites often have few external links, so we publish a sitemap of real URLs and connect Search Console on the domain you own so you can see fetch coverage after launch.

Clean fetches depend on one canonical address per page—Google’s notes on crawling myths still apply: we fix duplicate or broken routes rather than chasing tricks.

Inside the website price

Robots rules, sitemap, mobile layout, redirects and structured data ship with Standard Managed (£149, £49/month) or Growth Managed when services split across URLs. Outright £650 or £995 include the same technical layer. Prices include VAT.

On-page search structure and answer-ready copy live on SEO for therapists and answer engine optimisation when you need the wider brief; this route is the crawl-and-index foundation.

A free website review, or a free consultation

A free website review if you already have a public site, or a free 20-minute consultation if you do not.

Get my free website reviewBook a free 20-minute consultation

No second technical invoice.

Technical layer: Standard Managed £149/£49 monthly, Growth Managed, or outright £650/£995. Prices include VAT. Included—not a separate technical line item. Rankings not guaranteed.

Growth Managed

£249

setup

+ £69/month

Then Growth Website Care at £49/month after 12 months.

Choose Growth

Or buy outright

£650

or £995

Pay in full, or across 3 payments. Those payments are not the managed plan.

See outright prices

Prices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.

See what is included

Questions

Can I buy a technical SEO audit without a new website?
The technical layer we describe is built with sites this studio delivers. For a quick look at an existing public site, use the free website review form—we do not invoice a standalone technical retainer.
Do you guarantee rankings after fixing technical issues?
No. We make pages fetchable and facts visible; Google documents how Search works and does not promise positions.
Will you teach me to edit robots.txt?
We configure the studio stack for your launch. Ongoing technical habits are part of Website Care on sites we built—not a course in server administration.

Ready for a clear next step?

Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.

Get my free website reviewBook a free 20-minute consultation

Or email hello@therapistwebsitestudio.co.uk.

Sources

Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.