The enquiry check follows the path from the phone to the form.

Example bespoke sites

Morrow Lane is a designed example of a practice website. Morrow Lane’s contact route is a designed example, not a measured conversion.

Morrow LaneGet in touch

Manchester · Online across the UK

Space to work through what matters

Individual counselling in Manchester, and online across the UK. Anxiety, grief, and what is hard to put into words.

Explore counsellingGet in touch

Anxiety

£70

50 minutes

For worry that is taking up the week. We stay with it, rather than rushing you towards a fix.

Grief

£70

50 minutes

For a death, or another loss. There is no date by which you should feel better.

Online sessions

£70

50 minutes

The same counsellor, from your own home, anywhere in the UK.

The first session

A chance to see if this is the right counselling.

We talk about what you want from the work and how often we would meet. You do not need to send a history beforehand. Please give 48 hours if you need to cancel. What you say in the session stays there, except where the law requires otherwise.

One fee, in the room or online

£70

50 minutes · Manchester, or online across the UK

A short note is enough

Your name, your email, and the Manchester room or online. Please do not include a clinical history.

Get in touch

Morrow Lane Counselling

Manchester · Individual counselling, anxiety and grief

Open this concept

Designed example

SEO, AI AEO and language models

enquiry path we check, ready for the four answer engines.

We focus on crawlable HTML and structured data for the enquiry path we check. Google, ChatGPT, Claude and Perplexity are where that service shows up. The design is the easy part.

• Google

  Search · AI Overviews · Gemini

  Google can retrieve the enquiry path we check because the enquiry path we check puts a short form on a phone, with a name and a reply, and no diagnosis field in ordinary HTML, where a crawler can read it without a script.

  • Googlebot
  • Google-Extended

• OpenAI

  ChatGPT

  ChatGPT search reads the page once OAI-SearchBot fetches it, where the the enquiry path we check sentence a model can cite is a short form on a phone, with a name and a reply, and no diagnosis field, not a broader label.

  • OAI-SearchBot
  • GPTBot
  • ChatGPT-User

• Anthropic

  Claude

  Claude indexes the page as text: structured data for the enquiry path we check repeats a short form on a phone, with a name and a reply, and no diagnosis field and does not add a claim the page does not show.

  • Claude-SearchBot
  • ClaudeBot
  • Claude-User

• Perplexity

  Perplexity

  Perplexity can cite the enquiry path we check because the next public link from the enquiry path we check is a real page on this site, beside a short form on a phone, with a name and a reply, and no diagnosis field.

  • PerplexityBot
  • Perplexity-User

Under the surface

the enquiry path we check, shown as data.

This block is on the page because journey audits invent a conversion rate, so the phone and the form are shown because those are the parts we can actually see. That is the layer we focus on and care about, and the sample matches the the enquiry path we check a person can read.

{
  "@type": "Service",
  "name": "the enquiry path we check",
  "serviceType": "Enquiry journey checks",
  "description": "a short form on a phone, with a name and a reply, and no diagnosis field"
}

Questions

Is this the free review?

The review is the short public look. A build includes the form itself.

Do you need my analytics?

No. We do not want a tool full of enquiry text.

What should the form ask?

A name and a way to reply. Not a diagnosis.

• First contact
• Free website review
• Form practices
• See pricing