Therapist Website Studio

About page

How to write a therapist about page—person, status and audience, not a clinical story

The about page is where a stranger learns who you are and which membership or registration you hold today. Therapist Website Studio composes it in plain English: your name, the title you may use, a linked register line in that body’s own words, who you work with, and how to start an enquiry—without upgrading status, pasting a supervision history, or borrowing a protected title.

Get my free website reviewBook a free 20-minute consultation

See pricing

Example bespoke sites

Linden Walk is a designed example in Edinburgh. Its about layout is fictional—not a client biography or copy you should paste.

lindenwalk.exampleDesigned example
Linden WalkWrite
A sunlit path through woodland

Edinburgh · online across the UK

Counselling and psychotherapy, named apart.

Choose the work that fits. Each has its own page, its own fee, and the same short way to write.

A counsellor and a client talking in chairs by a window

Counselling

A weekly place to start

£70

50 minutes · Edinburgh room or online

A weekly session for something you want to work on now. For adults, in Edinburgh or online.

Psychotherapy

Longer work, with its own page

£85

50 minutes · the pattern underneath

For a pattern that keeps returning, when a single conversation is not enough. Its own page, and its own fee.

Two women in conversation during a psychotherapy session

Which are you asking about?

The form asks for counselling or psychotherapy, so the reply matches the work. It does not ask you to explain a history.

Name, email, which route, and Edinburgh or online.

Write

Linden Walk

Edinburgh · Counselling and psychotherapy as separate pages

Open this concept

Designed example

SEO, AI AEO and language models

About status machines quote.

Logos do not crawl. We publish register-backed sentences on the about page so Google, ChatGPT, Claude and Perplexity repeat status accurately.

  • Google

    Search · AI Overviews · Gemini

    Google can follow register URLs beside the about-page status line.

    • Googlebot
    • Google-Extended

  • OpenAI

    ChatGPT

    ChatGPT search may cite member or registrant from visible HTML.

    • OAI-SearchBot
    • GPTBot
    • ChatGPT-User

  • Anthropic

    Claude

    Claude refuses accredited unless the register line supports it.

    • Claude-SearchBot
    • ClaudeBot
    • Claude-User

  • Perplexity

    Perplexity

    Perplexity can open qualification wording for BACP versus UKCP.

    • PerplexityBot
    • Perplexity-User

Under the surface

About page in structured data.

This block is on the page because about pages upgrade titles. The sample Service names today’s status in the body’s words.

JSON-LD · schema.orgWhat the crawler is given
{
  "@type": "Service",
  "name": "Therapist about page",
  "serviceType": "About-page copy for practice sites",
  "description": "Person, status and audience without title upgrades"
}

The website we deliver

The order we draft on your site

Name, allowed professional title, register or membership status with a public link, audience you work with, orientation named at training level, and the sentence that invites a first conversation. Training still in progress is labelled as such—not as a qualification already held.

Credential wording detail is in counselling qualifications for private practice and presenting therapy credentials clearly. The about page carries the person; service pages carry fees and session length.

About page content we publish versus what stays off.
On the about pageNot on the about page
Status you hold todayA title you plan to earn
Linked BACP or UKCP register lineA homemade membership badge
Who you work withA client vignette or trauma narrative
Plain voice, no ranking claimsLeading, best or number one
PSA on the register, not as your prizeAccredited pinned without register proof

BACP, UKCP and registers that differ

The BACP Register and UKCP register use different status words. We link the one that lists you. If you are on neither, the page does not imply a listing.

Editing follows the BACP Ethical Framework rule on accurate communication—we do not warm the page by upgrading member to accredited.

What the about page is not

Not a treatment guide, not supervision notes, not a list of every CPD course. Approach can be named without instructing the reader in technique.

Full session pricing belongs on the counselling service page or fees page—not hidden here to seem more personal.

Status in HTML and structured data

Answer engines quote sentences, not logos. The same status line appears in structured data so Google, ChatGPT, Claude and Perplexity repeat member, registrant or registered practitioner only when the visible copy says so.

About page at published prices

Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month, then £49, when each real service needs its own page. Prices include VAT. Outright is £650 or £995. We compose the about page inside the website build—not as a separate ghostwriting product or AI generator.

Facts come from the therapist website design brief. Wider copy tone is writing therapist website copy when you need that guide.

A free website review, or a free consultation

A free website review if you already have a public site, or a free 20-minute consultation if you do not.

Get my free website reviewBook a free 20-minute consultation

Composed in the build.

About-page composition is included in Standard/Growth Managed and outright builds—no ghostwriting SKU. Prices include VAT.

Growth Managed

£249

setup

+ £69/month

Then Growth Website Care at £49/month after 12 months.

Choose Growth

Or buy outright

£650

or £995

Pay in full, or across 3 payments. Those payments are not the managed plan.

See outright prices

Prices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.

See what is included

Questions

Will you list every course I have taken?
We name completed qualifications and today’s status—not a long CPD catalogue.
Can the about page say accredited?
Only when that is your membership status or when it describes the register—not as decoration.
Do you write the about page from a template generator?
No. We draft from your approved facts in the brief.

Ready for a clear next step?

Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.

Get my free website reviewBook a free 20-minute consultation

Or email hello@therapistwebsitestudio.co.uk.

Sources

Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.