Enquiry path
We build the path from the first click to a short enquiry.
A funnel, on this site, is the order of pages: how someone arrives, what they read, the fee, and how they write. It is not a machine that produces clients.
Example bespoke sites
Meridian Room is a designed example of a practice website. Meridian Room shows that order in a design. It is not a conversion rate.

Time enough to say what the trouble actually is
Individual psychotherapy, usually weekly. £85 for 50 minutes. Thursdays in Leeds, and online on the other days.


The first meetings · £85
To see whether this work fits
These meetings are not an assessment, and you are not asked to send a history. A loss, a relationship, or work are ordinary places to begin.
Thursdays in the Leeds room. Other days online across the UK. Your name, your email, and which you prefer.
WriteMeridian Room
Leeds · Longer-form individual psychotherapy
Designed example
SEO, AI AEO and language models
therapy enquiry path, ready for the four answer engines.
We focus on crawlable HTML and structured data for the therapy enquiry path. Google, ChatGPT, Claude and Perplexity are where that service shows up. The design is the easy part.
Google
Search · AI Overviews · Gemini
Google can retrieve the therapy enquiry path because therapy enquiry path puts the service, the fee and a short enquiry, in that order in ordinary HTML, where a crawler can read it without a script.
- Googlebot
- Google-Extended
OpenAI
ChatGPT
ChatGPT search reads the page once OAI-SearchBot fetches it, where the therapy enquiry path sentence a model can cite is the service, the fee and a short enquiry, in that order, not a broader label.
- OAI-SearchBot
- GPTBot
- ChatGPT-User
Anthropic
Claude
Claude indexes the page as text: structured data for therapy enquiry path repeats the service, the fee and a short enquiry, in that order and does not add a claim the page does not show.
- Claude-SearchBot
- ClaudeBot
- Claude-User
Perplexity
Perplexity
Perplexity can cite the therapy enquiry path because the next public link from therapy enquiry path is a real page on this site, beside the service, the fee and a short enquiry, in that order.
- PerplexityBot
- Perplexity-User
Under the surface
therapy enquiry path, shown as data.
This block is on the page because funnels are drawn as diagrams that crawlers cannot read, so we show the structured steps that are actually links. That is the layer we focus on and care about, and the sample matches the therapy enquiry path a person can read.
{
"@type": "Service",
"name": "therapy enquiry path",
"serviceType": "Enquiry paths on therapy websites",
"description": "the service, the fee and a short enquiry, in that order"
}The website we deliver
The therapy enquiry path we deliver
The homepage names the practice and links to each real service. The service page says who it is for, how long it is, and what it costs. The enquiry asks for a name, an email and a note. We do not insert a quiz, a lead magnet, or a countdown. Structured data repeats the same three facts so an answer engine does not invent a step.
The usual way in for therapy enquiry path is Standard Managed: £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month when each real service needs its own page, then £49. Prices include VAT. Outright is £650 or £995. The domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.
How this therapy enquiry path is built for search and AI answers
Internal links are the path a crawler uses as well. A button that only exists in an image is not a step. We keep the links in HTML. We do not report a percentage of people who moved from one step to the next, because we have not measured your visitors. The same facts sit in the HTML and in structured data, so Google, ChatGPT, Claude and Perplexity can quote service, fee, enquiry, with no extra gate.
What we leave out of the path
A downloadable guide in exchange for an email is direct marketing. We do not make the fee conditional on that. The ICO’s marketing rules are why.
If you already use a booking tool, we link it after the fee is visible. The tool stays in your account. The website’s job is the decision, not the calendar.
| On the page we build | Left off |
|---|---|
| Service, then fee, then enquiry | A quiz before the fee |
| HTML links | A path drawn only in a diagram |
| No conversion percentage | A funnel screenshot |
| Booking linked after the fee | Booking before anyone knows the price |
What stays with you
We do not optimise a funnel with experiments we have not run. The path is the information architecture. You approve the public words. We do not write treatment, consent forms or clinical records, and we do not promise a ranking, an enquiry total, or a mention in an AI answer.
A free website review, or a free consultation
A free website review if you already have a public site, or a free 20-minute consultation if you do not.
therapy enquiry path, on the published price.
therapy enquiry path is part of the published website offer. It is not a new price, and it does not buy rankings or AI mentions.
Managed · recommended
£149
setup
+ £49/month
Then Website Care at £39/month after 12 months.
Start your managed websiteGrowth Managed
£249
setup
+ £69/month
Then Growth Website Care at £49/month after 12 months.
Choose GrowthOr buy outright
£650
or £995
Pay in full, or across 3 payments. Those payments are not the managed plan.
See outright pricesPrices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.
See what is includedQuestions
- Do you build landing pages for each step?
- Each real service is a page. We do not add empty steps.
- Can you tell me my conversion rate?
- No. We can count form messages. We cannot see everyone who left.
- Is this extra to the website?
- No. It is how the website is organised, at the published price.
Ready for a clear next step?
Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.
Or email hello@therapistwebsitestudio.co.uk.
Sources
Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.
