Updated 3 October 2026 · Therapist Website Studio
Structuring therapy services and specialisms
When does a specialism deserve its own page?
Give a page to a service when you can say something distinct about who it is for, how the work tends to proceed, and how someone starts. A long list of issues on one page is not the same thing as a specialism a person can actually choose.
Three different kinds of page
Approach pages explain how you work. Issue or specialism pages explain a kind of difficulty you are experienced with and want enquiries for. Format pages explain individual, couples, or online sessions. Mixing all three into one “services” essay makes every search and every visitor do the untangling.
| Kind | Example | Should not also try to be |
|---|---|---|
| Approach | How a first block of sessions is used | A full list of every issue |
| Specialism | Anxiety support for adults | The only place fees appear |
| Format | Online sessions across the UK | A substitute for a real location page |
A worked sitemap
An individual practice might use Home, About, Individual counselling, Anxiety, Grief, Online sessions, Fees, and Contact. Couples work, if it is actually offered, gets its own page because the practical arrangements differ. Supervision gets a page only when it is a real service for practitioners, not a line in a footer.
Internal links should help a person move from the issue to the format and then to fees. They also give search systems separate, consistent descriptions of each offer.
What a counsellor website should include
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