Therapist Website Studio

Profile services

Therapy services on Google Business Profile

When a profile is eligible, we add services in Google’s current editor from the pages you approved—same names, short descriptions drawn from the site, fee only if it is already public—not a longer menu, keyword stuffing, or a screenshot of a button Google may move. Morrow Lane lists designed example services; we do not invent offers, freeze click-paths, or promise map visibility from the card.

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See pricing

Example bespoke sites

Morrow Lane is a designed example in Manchester. It is not a live Business Profile service list.

morrowlane.exampleDesigned example
Morrow LaneGet in touch
Two women in conversation during an in-person counselling session

Manchester · Online across the UK

Space to work through what matters

Individual counselling in Manchester, and online across the UK. Anxiety, grief, and what is hard to put into words.

Explore counsellingGet in touch
A counsellor and a client talking, one holding a mug

Anxiety

£70

50 minutes

For worry that is taking up the week. We stay with it, rather than rushing you towards a fix.

A man and a counsellor sitting quietly together

Grief

£70

50 minutes

For a death, or another loss. There is no date by which you should feel better.

A woman speaking to a laptop by a window

Online sessions

£70

50 minutes

The same counsellor, from your own home, anywhere in the UK.

The first session

A chance to see if this is the right counselling.

We talk about what you want from the work and how often we would meet. You do not need to send a history beforehand. Please give 48 hours if you need to cancel. What you say in the session stays there, except where the law requires otherwise.

One fee, in the room or online

£70

50 minutes · Manchester, or online across the UK

A short note is enough

Your name, your email, and the Manchester room or online. Please do not include a clinical history.

Get in touch

Morrow Lane Counselling

Manchester · Individual counselling, anxiety and grief

Open this concept

Designed example

SEO, AI AEO and language models

Fee only if public.

Profile menus become keyword fields. We keep services identical to crawlable pages—no invented fees.

  • Google

    Search · AI Overviews · Gemini

    Google quotes full service pages on your domain.

    • Googlebot
    • Google-Extended

  • OpenAI

    ChatGPT

    ChatGPT must not cite a profile-only fee.

    • OAI-SearchBot
    • GPTBot
    • ChatGPT-User

  • Anthropic

    Claude

    Claude repeats Offer entities from visible HTML.

    • Claude-SearchBot
    • ClaudeBot
    • Claude-User

  • Perplexity

    Perplexity

    Perplexity can open categories and structured-data guides.

    • PerplexityBot
    • Perplexity-User

Under the surface

GBP services in data.

This block is on the page because cards outgrow websites. The sample Service names same services as the site.

JSON-LD · schema.orgWhat the crawler is given
{
  "@type": "Service",
  "name": "GBP therapy services",
  "serviceType": "Therapy services on Google Business Profile",
  "description": "Same services as the website, fee only if public"
}

The website we deliver

The website is the source

Eligibility and representation come first—Business Profile eligibility, representation guidelines, and Google Business Profile for online therapists when there is no room clients visit.

If the site lists individual counselling and couples work, the profile can list those once a listing exists. A service you stopped is removed on the site and in the profile; a future offer is not added early.

Profile services we align versus card filler we refuse.
We publishLeft off
Same services as your HTML pagesA longer menu on the profile
Fee only when the page shows itA price guessed for the card
Current Google editor fieldsA frozen click-path on this guide
Stopped work removed both placesOld offers left to look busy
Categories chosen separatelyServices used as keyword slots

What we type in the editor

Service name, one sentence from the approved page, and the public fee as text when you publish it—not a treatment protocol, diagnosis list, or conditions catalogue in the description.

Each real service should have its own URL on the site—how to write a counselling service page and structured data for therapist websites repeat the same offer in HTML machines can quote in full.

When the card and site disagree

The website remains the page crawlers and answer engines can read in depth; the profile is a short public card. We correct whichever side is wrong rather than letting the card invent a fee or modality.

Primary category is a separate live chooser—Google Business Profile categories for therapists. Counsellor wording is Google Business Profile for counsellors.

Services work inside local delivery

Service pages and profile alignment ship with therapist website design and local SEO for therapists—£149 setup and £49 a month on Standard Managed for 12 months, then £39; Prices include VAT.

Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month, then £49, when each real service needs its own page. We do not sell profile-only copywriting or guarantee enquiries because a service line was added. Outright is £650 or £995. When local work includes a profile, we open today’s editor with you—the site stays the canonical list either way.

A free website review, or a free consultation

A free website review if you already have a public site, or a free 20-minute consultation if you do not.

Get my free website reviewBook a free 20-minute consultation

No profile-only SKU.

Service alignment is in local build—Prices include VAT. No map-pack promise.

Growth Managed

£249

setup

+ £69/month

Then Growth Website Care at £49/month after 12 months.

Choose Growth

Or buy outright

£650

or £995

Pay in full, or across 3 payments. Those payments are not the managed plan.

See outright prices

Prices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.

See what is included

Questions

Should every specialism be a service?
Only if it is a real offer with a page or a clear sentence on the site.
Do you write new clinical claims for the card?
No. Descriptions come from pages you approved.
What if Google’s editor changed?
We follow the screen in front of us. This page is not their manual.

Ready for a clear next step?

Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.

Get my free website reviewBook a free 20-minute consultation

Or email hello@therapistwebsitestudio.co.uk.

Sources

Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.