About
The about template is your name and the status you hold.
A person reading it should learn who you are, which title you can claim, and what you offer. The longer guide is the about-page article. This is the short set of questions.
Example bespoke sites
Linden Walk is a designed example of a practice website. Linden Walk’s about text is a designed example, not a biography you can copy.

Edinburgh · online across the UK
Counselling and psychotherapy, named apart.
Choose the work that fits. Each has its own page, its own fee, and the same short way to write.

Counselling
A weekly place to start
£70
50 minutes · Edinburgh room or online
A weekly session for something you want to work on now. For adults, in Edinburgh or online.
Psychotherapy
Longer work, with its own page
£85
50 minutes · the pattern underneath
For a pattern that keeps returning, when a single conversation is not enough. Its own page, and its own fee.

Which are you asking about?
The form asks for counselling or psychotherapy, so the reply matches the work. It does not ask you to explain a history.
Name, email, which route, and Edinburgh or online.
WriteLinden Walk
Edinburgh · Counselling and psychotherapy as separate pages
Designed example
SEO, AI AEO and language models
about-page template we use, ready for the four answer engines.
We focus on crawlable HTML and structured data for the about-page template we use. Google, ChatGPT, Claude and Perplexity are where that service shows up. The design is the easy part.
Google
Search · AI Overviews · Gemini
Google can retrieve the about-page template we use because the about-page template we use puts your name, the exact status, and the work, in words you approve in ordinary HTML, where a crawler can read it without a script.
- Googlebot
- Google-Extended
OpenAI
ChatGPT
ChatGPT search reads the page once OAI-SearchBot fetches it, where the the about-page template we use sentence a model can cite is your name, the exact status, and the work, in words you approve, not a broader label.
- OAI-SearchBot
- GPTBot
- ChatGPT-User
Anthropic
Claude
Claude indexes the page as text: structured data for the about-page template we use repeats your name, the exact status, and the work, in words you approve and does not add a claim the page does not show.
- Claude-SearchBot
- ClaudeBot
- Claude-User
Perplexity
Perplexity
Perplexity can cite the about-page template we use because the next public link from the about-page template we use is a real page on this site, beside your name, the exact status, and the work, in words you approve.
- PerplexityBot
- Perplexity-User
Under the surface
the about-page template we use, shown as data.
This block is on the page because about templates invent a life story, so the name and the status are shown because those are the lines an answer engine will repeat. That is the layer we focus on and care about, and the sample matches the the about-page template we use a person can read.
{
"@type": "Service",
"name": "the about-page template we use",
"serviceType": "About-page templates",
"description": "your name, the exact status, and the work, in words you approve"
}The website we deliver
The about-page template we use we deliver
We ask for the name you practise under, the membership or registration exactly, how long you have done this work only if you want that public, and a sentence on who you see. We do not ask for a turning-point story that involves a client. Training routes stay factual. Member, registered and accredited are not blended. The about page links to the services. A photo is optional. The existing about-page guide is the deeper article. This resource is the intake for that page inside the build.
The usual way in for about-page template we use is Standard Managed: £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month when each real service needs its own page, then £49. Prices include VAT. Outright is £650 or £995. The domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.
How this about-page template we use is built for search and AI answers
Answer engines quote the about sentence when they confuse your status. That is why it is exact and in HTML. Structured data for a person repeats the name and the status and adds nothing. A template that writes “passionate healer” is not helpful content. We do not use one. The same facts sit in the HTML and in structured data, so Google, ChatGPT, Claude and Perplexity can quote your name, the exact status, and the work, in words you approve.
What the template skips
No childhood narrative, no client anecdote, no list of problems you “specialise” in unless that specialism is a real service with a page.
You can change a sentence later in care, on a site we built. Care does not rewrite your training.
| On the page we build | Left off |
|---|---|
| Name and status | A generated life story |
| Links to real services | A specialism with no page |
| You approve the words | A bio scraped from a directory |
| No client story | An anonymised case |
What stays with you
We do not generate a biography, and we do not publish a client story on the about page. You approve the public words. We do not write treatment, consent forms or clinical records, and we do not promise a ranking, an enquiry total, or a mention in an AI answer.
A free website review, or a free consultation
A free website review if you already have a public site, or a free 20-minute consultation if you do not.
about-page template we use, on the published price.
the about-page template we use is part of the published website offer. It is not a new price, and it does not buy rankings or AI mentions.
Managed · recommended
£149
setup
+ £49/month
Then Website Care at £39/month after 12 months.
Start your managed websiteGrowth Managed
£249
setup
+ £69/month
Then Growth Website Care at £49/month after 12 months.
Choose GrowthOr buy outright
£650
or £995
Pay in full, or across 3 payments. Those payments are not the managed plan.
See outright pricesPrices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.
See what is includedQuestions
- Is this the about-page guide?
- The guide explains the page. This is the short intake.
- How long should it be?
- Long enough to be true. We do not set a word count.
- Can you use my directory bio?
- Only if it is still true and yours to reuse.
Ready for a clear next step?
Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.
Or email hello@therapistwebsitestudio.co.uk.
Sources
Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.
