Updated 3 October 2026 · Therapist Website Studio
A clear first-contact journey
What should a person be able to do on a phone before they write to you?
On a phone they should be able to open the relevant service, see the fee and session length, check where or how sessions happen, and send a short message or email. Tell them when you reply. Do not ask for symptoms or a history in the first form.
A path, not a single button
The button matters, and so does everything before it. A typical path is service, then fees, then contact. Each step should be reachable from the menu and from the page the visitor is already on. If the fee lives in a PDF or a paragraph under a photograph, many people will not reach the form at all.
- Name, email and a short note are usually enough
- State a reply expectation you can keep, such as two working days
- Offer email as well as a form if the form is the only route today
- Keep the same facts on the mobile layout; do not hide fees behind “more”
Collect less clinical detail
Health information can be special category data. A marketing website does not need it to arrange a first conversation. Ask people not to include clinical detail, and design the form so the obvious next act is a short introduction rather than a case history. That is a design choice. It is not a certificate that the practice is compliant in every other system it uses.
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Ready for a clear next step?
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