Therapist Website Studio

Redirects

Redirects from an old counselling website

Directories, emails and bookmarks still hit the old counselling URLs. Therapist Website Studio inventories every public path, pairs each survivor with a page on the new build, and publishes permanent redirects aligned with Google’s site-move guidance. We do not dump every old post onto the home page, and we do not promise unchanged rankings.

Get my free website reviewBook a free 20-minute consultation

See pricing

Example bespoke sites

Linden Walk is a designed example in Edinburgh. It is not an exported Wix or Squarespace site or a client redirect map.

lindenwalk.exampleDesigned example
Linden WalkWrite
A sunlit path through woodland

Edinburgh · online across the UK

Counselling and psychotherapy, named apart.

Choose the work that fits. Each has its own page, its own fee, and the same short way to write.

A counsellor and a client talking in chairs by a window

Counselling

A weekly place to start

£70

50 minutes · Edinburgh room or online

A weekly session for something you want to work on now. For adults, in Edinburgh or online.

Psychotherapy

Longer work, with its own page

£85

50 minutes · the pattern underneath

For a pattern that keeps returning, when a single conversation is not enough. Its own page, and its own fee.

Two women in conversation during a psychotherapy session

Which are you asking about?

The form asks for counselling or psychotherapy, so the reply matches the work. It does not ask you to explain a history.

Name, email, which route, and Edinburgh or online.

Write

Linden Walk

Edinburgh · Counselling and psychotherapy as separate pages

Open this concept

Designed example

SEO, AI AEO and language models

301 pairs crawlers can follow.

Rank promises after redirects mislead. We document URL pairs and 301s so Google, ChatGPT, Claude and Perplexity quote what crawlers fetch—not frozen rankings.

  • Google

    Search · AI Overviews · Gemini

    Googlebot should follow 301s to replacing HTML per site-move docs.

    • Googlebot
    • Google-Extended

  • OpenAI

    ChatGPT

    ChatGPT search may cite updated fee text once new pages are fetchable.

    • OAI-SearchBot
    • GPTBot
    • ChatGPT-User

  • Anthropic

    Claude

    Claude reads that recrawl after moves is normal—not guaranteed positions.

    • Claude-SearchBot
    • ClaudeBot
    • Claude-User

  • Perplexity

    Perplexity

    Perplexity can open SEO migration checklist for the full pair sheet.

    • PerplexityBot
    • Perplexity-User

Under the surface

Old counselling URLs in data.

This block is on the page because old counselling URLs outlive new menus. The sample Service names the written old-to-new map.

JSON-LD · schema.orgWhat the crawler is given
{
  "@type": "Service",
  "name": "Redirects from old counselling site",
  "serviceType": "Legacy URL redirect mapping",
  "description": "Inventory, 301 map and retired obsolete posts"
}

The website we deliver

The URL inventory we write before DNS

We list what is still public: home, about, each service, fees, contact, and posts that directories or old newsletters already link to. A one-page scrolling site often has only `/` plus in-page anchors. Anchors are not separate URLs, so we do not invent a redirect row for every heading. That map is part of the published migration and redesign, not a worksheet you complete alone.

The full worksheet lives on therapy website SEO migration checklist. Domain or hostname changes add moving a therapist website to a new domain.

Redirect planning we publish versus shortcuts we avoid.
On the mapLeft off
Every public path we can still fetchA menu guess from memory
Permanent 301 to the replacing pageA soft ‘moved’ page that stays indexable
Retired posts that no longer describe your offerEvery draft copied forward
Host redirect tools per current docsA frozen screenshot of someone else’s UI

One-page sites and old posts we keep or retire

When a single scroll becomes several real pages, we usually point old `/` at the new home and give each new service its own slug. A post that still describes a service you offer can land on that service page or a dedicated article. We do not send the whole archive to `/` by default.

Posts about a fee you no longer charge or a modality you no longer offer are retired on purpose, rather than redirected into copy that would mislead a visitor or a crawler.

Which host serves the 301s

Wix and Squarespace document their own redirect screens—Wix 301 redirects and Squarespace URL mappings. We follow the live article, not a remembered button label.

If both old and new hosts can serve redirects during overlap, we choose the host that will still be online after DNS points at the new site and write that on the map.

Platform-specific moves: moving from Wix, moving from Squarespace.

Site-move checks we run after cutover

Google’s site-move guidance describes a URL map and permanent redirects when addresses change. Rankings can fluctuate while Google recrawls—we do not treat a 301 as a rank guarantee or as lost equity to fear-monger about.

New pages carry crawlable fee, status and enquiry copy plus structured data that matches the paragraphs. After cutover, Search Console shows coverage errors—not a promise that positions stay still.

Broader context: what happens to SEO when you redesign.

Redirects inside the migration build

The inventory and 301 map are part of website migration for therapists and website redesign for therapists at published prices—not a paid audit generator.

Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month, then £49, when each real service needs its own page. Prices include VAT. A short look at current URLs starts with the free website review.

We do not promise enquiries, rankings or AI mentions as part of redirect work.

A free website review, or a free consultation

A free website review if you already have a public site, or a free 20-minute consultation if you do not.

Get my free website reviewBook a free 20-minute consultation

Redirects inside migration.

Redirect inventory is in migration and redesign at list price—not a generator audit. Prices include VAT.

Growth Managed

£249

setup

+ £69/month

Then Growth Website Care at £49/month after 12 months.

Choose Growth

Or buy outright

£650

or £995

Pay in full, or across 3 payments. Those payments are not the managed plan.

See outright prices

Prices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.

See what is included

Questions

What if the old site was one long page?
We map `/` to the new home. In-page anchors are not treated as extra URLs.
Should every old blog post redirect to home?
No. We give useful posts a deliberate target and retire obsolete ones.
Can the old builder stay online?
Only while it still serves the redirects and you control that host.

Ready for a clear next step?

Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.

Get my free website reviewBook a free 20-minute consultation

Or email hello@therapistwebsitestudio.co.uk.

Sources

Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.