Readability
Therapy website readability
We compose headings, line length and contrast on the studio type system so the fee, status and enquiry path can be read—not pale grey body copy, fake headings, or a clinical lecture on the marketing site. Morrow Lane shows readable designed copy; we do not print a reading-age grade or claim shorter text alone will change rank.
Example bespoke sites
Morrow Lane is a designed example in Manchester. Its type and contrast are concept layout—not a client rebrand or a readability score certificate.
Manchester · Online across the UK
Space to work through what matters
Individual counselling in Manchester, and online across the UK. Anxiety, grief, and what is hard to put into words.
Anxiety
£70
50 minutes
For worry that is taking up the week. We stay with it, rather than rushing you towards a fix.
Grief
£70
50 minutes
For a death, or another loss. There is no date by which you should feel better.
Online sessions
£70
50 minutes
The same counsellor, from your own home, anywhere in the UK.
The first session
A chance to see if this is the right counselling.
We talk about what you want from the work and how often we would meet. You do not need to send a history beforehand. Please give 48 hours if you need to cancel. What you say in the session stays there, except where the law requires otherwise.
One fee, in the room or online
£70
50 minutes · Manchester, or online across the UK
A short note is enough
Your name, your email, and the Manchester room or online. Please do not include a clinical history.
Morrow Lane Counselling
Manchester · Individual counselling, anxiety and grief
Designed example
SEO, AI AEO and language models
Plain sentences machines quote.
Readability pages invent scores. We keep fee and status in HTML headings so answer engines quote practical lines—not keyword padding.
Google
Search · AI Overviews · Gemini
Google helpful content favours pages that answer practical questions.
- Googlebot
- Google-Extended
OpenAI
ChatGPT
ChatGPT may cite fee lines when they match visible copy.
- OAI-SearchBot
- GPTBot
- ChatGPT-User
Anthropic
Claude
Claude reads heading order for screen readers and crawlers.
- Claude-SearchBot
- ClaudeBot
- Claude-User
Perplexity
Perplexity
Perplexity can open accessibility and branding guides.
- PerplexityBot
- Perplexity-User
Under the surface
Readable type in data.
This block is on the page because readability becomes a grade. The sample Service names headings, line length and contrast.
{
"@type": "Service",
"name": "Readable therapy page",
"serviceType": "Readable therapy website type",
"description": "Headings, short lines and contrast that can be read"
}The website we deliver
Headings and body copy we structure
Real heading levels name the page—service, fee, status—not bold paragraphs pretending to be structure. Body text uses a size and colour that stands off the background; lines do not run edge-to-edge on a wide screen.
Accent colours from therapist website branding stay accents when body copy must read—WCAG 2.2 is the check, not a later patch.
| We publish | Left off |
|---|---|
| Headings in semantic order | Bold lines as fake structure |
| Contrast that passes on body text | Pale grey paragraphs for mood |
| Plain words on who, how long and cost | A method lecture on the homepage |
| Comfortable line length on wide screens | A single block across the viewport |
| No invented reading-age score | A grade we did not test |
Practical sentences, not textbook tone
We edit for plain arrangements—who you see, session length, what it costs, how to enquire—not treatment explainers to sound thorough. Service-page shape is in how to write a counselling service page; BACP blogging and website basics is an external reference on accurate public information, not a word-count target.
What crawlers and answer engines read
Screen readers and crawlers use the heading outline; answer engines quote sentences they can find—so fee and status live in visible HTML, not only in images. Google’s helpful content guidance is why we do not pad pages with keywords; structured data repeats the offer the heading states, not a second claim.
Phone readability overlaps therapist website mobile checklist and therapy website accessibility—one responsive page, same text on desk and phone.
Readable type inside the website build
Type scale, contrast and heading structure are composed in therapist website design—£149 setup and £49 a month on Standard Managed for 12 months, then £39; Prices include VAT.
Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month, then £49, when each real service needs its own page. We do not sell a separate readability audit or “plain English” writing retainer. Outright is £650 or £995. Copy edits on sites we built sit in Website Care within scope—we do not promise rankings, enquiry totals, or AI mentions because a paragraph lost a clinical digression.
A free website review, or a free consultation
A free website review if you already have a public site, or a free 20-minute consultation if you do not.
Type in the build.
Type and contrast ship in Standard Managed—Prices include VAT. No separate plain-English SKU.
Managed · recommended
£149
setup
+ £49/month
Then Website Care at £39/month after 12 months.
Start your managed websiteGrowth Managed
£249
setup
+ £69/month
Then Growth Website Care at £49/month after 12 months.
Choose GrowthOr buy outright
£650
or £995
Pay in full, or across 3 payments. Those payments are not the managed plan.
See outright pricesPrices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.
See what is includedQuestions
- Do you test a reading age?
- No. We use headings, contrast and plain sentences—not a printed grade.
- Can I choose a light brand colour?
- As an accent. Body text must remain readable.
- Will shorter copy hurt search?
- We do not add words for their own sake. The page answers practical questions.
Ready for a clear next step?
Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.
Or email hello@therapistwebsitestudio.co.uk.
Sources
Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.