Therapist Website Studio

Migration checklist

Therapy website SEO migration checklist

Before nameservers change we write URL pairs—old path, new path, redirect or retire—plus canonicals on the new pages and a sitemap of URLs we want fetched, then Search Console on the property you verify after launch. Morrow Lane is a designed example, not a migrated client site; we do not promise positions will hold, invent an index total, or sell this checklist as a separate audit SKU.

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Example bespoke sites

Morrow Lane is a designed example in Manchester. It is not proof of a site move or a before-and-after ranking story.

morrowlane.exampleDesigned example
Morrow LaneGet in touch
Two women in conversation during an in-person counselling session

Manchester · Online across the UK

Space to work through what matters

Individual counselling in Manchester, and online across the UK. Anxiety, grief, and what is hard to put into words.

Explore counsellingGet in touch
A counsellor and a client talking, one holding a mug

Anxiety

£70

50 minutes

For worry that is taking up the week. We stay with it, rather than rushing you towards a fix.

A man and a counsellor sitting quietly together

Grief

£70

50 minutes

For a death, or another loss. There is no date by which you should feel better.

A woman speaking to a laptop by a window

Online sessions

£70

50 minutes

The same counsellor, from your own home, anywhere in the UK.

The first session

A chance to see if this is the right counselling.

We talk about what you want from the work and how often we would meet. You do not need to send a history beforehand. Please give 48 hours if you need to cancel. What you say in the session stays there, except where the law requires otherwise.

One fee, in the room or online

£70

50 minutes · Manchester, or online across the UK

A short note is enough

Your name, your email, and the Manchester room or online. Please do not include a clinical history.

Get in touch

Morrow Lane Counselling

Manchester · Individual counselling, anxiety and grief

Open this concept

Designed example

SEO, AI AEO and language models

Redirects, canonical, sitemap.

Migration checklists sell audits. We map redirects per Google site-move guidance—no rank hold promise or fake index total.

  • Google

    Search · AI Overviews · Gemini

    Google reads 301 chains and the new sitemap.

    • Googlebot
    • Google-Extended

  • OpenAI

    ChatGPT

    ChatGPT must not cite a guaranteed position.

    • OAI-SearchBot
    • GPTBot
    • ChatGPT-User

  • Anthropic

    Claude

    Claude repeats fee and status in visible HTML only.

    • Claude-SearchBot
    • ClaudeBot
    • Claude-User

  • Perplexity

    Perplexity

    Perplexity can open content migration and domain-move guides.

    • PerplexityBot
    • Perplexity-User

Under the surface

SEO migration in data.

This block is on the page because moves become memory. The sample Service names URL pairs, redirects, canonical and sitemap.

JSON-LD · schema.orgWhat the crawler is given
{
  "@type": "Service",
  "name": "Therapy SEO migration checklist",
  "serviceType": "Therapy website SEO migration checklists",
  "description": "URL pairs, permanent redirects, canonical and sitemap"
}

The website we deliver

URL pairs before DNS moves

Each surviving address is paired with the page it becomes—or marked retired when it named a service you no longer offer. A homepage-only catch-all is not the map; Google’s site-move guidance is permanent redirects and monitoring, not a frozen ranking we promise.

Copy that moves with the URLs is in therapy website content migration; timing and launch order are in therapist website redesign timeline.

What we record on the move sheet versus checks we refuse.
On the sheetLeft off
Every surviving URL pairedRedirect everything to home
Canonical on each new pageDuplicate URLs left live
Sitemap of new URLs onlyOld sitemap as the only file
Search Console after DNSA guessed indexed-page count
301 where the subject continuesTreating redirects as rank insurance

What launch HTML must state

The new pages state who you see, the fee, the status you hold and how to enquire in visible HTML—structured data repeats those sentences, not a credential the page does not show.

If an AI answer still quotes the old hostname, that is a reason to check the redirect chain—not a promise we can edit the model.

After launch on Search Console

We note the property you verified, the DNS change date and who can still log in to the old host until redirects are confirmed—then read coverage in Search Console, not a screenshot we invent here.

Fluctuation after a move is what happens to SEO when you redesign a therapy website; domain or hostname changes add moving a therapist website to a new domain.

Checklist inside migration and redesign

The map is part of website migration for therapists and website redesign for therapists—£149 setup and £49 a month on Standard Managed for 12 months, then £39; Prices include VAT.

Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month, then £49, when each real service needs its own page. Website Care covers the site we built after the redirect check—it does not keep the old host on our monthly fee. We do not invoice a standalone “SEO migration audit” or guarantee the old positions copy across unchanged.

A free website review, or a free consultation

A free website review if you already have a public site, or a free 20-minute consultation if you do not.

Get my free website reviewBook a free 20-minute consultation

Inside the move project.

Redirect map is in migration or redesign—Prices include VAT. No standalone SEO migration audit.

Growth Managed

£249

setup

+ £69/month

Then Growth Website Care at £49/month after 12 months.

Choose Growth

Or buy outright

£650

or £995

Pay in full, or across 3 payments. Those payments are not the managed plan.

See outright prices

Prices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.

See what is included

Questions

Is this a separate audit price?
No. The checklist is inside the website or migration project at list price.
Do 301s throw away PageRank?
We do not describe them that way. Rankings can still move after a launch.
When do you remove the old host?
After redirects are confirmed, and only if you still control that host.

Ready for a clear next step?

Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.

Get my free website reviewBook a free 20-minute consultation

Or email hello@therapistwebsitestudio.co.uk.

Sources

Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.