The audit is a look at the public page, not a product of its own.

Example bespoke sites

Morrow Lane is a designed example of a practice website. Morrow Lane is a designed example, not an audited client.

Morrow LaneGet in touch

Manchester · Online across the UK

Space to work through what matters

Individual counselling in Manchester, and online across the UK. Anxiety, grief, and what is hard to put into words.

Explore counsellingGet in touch

Anxiety

£70

50 minutes

For worry that is taking up the week. We stay with it, rather than rushing you towards a fix.

Grief

£70

50 minutes

For a death, or another loss. There is no date by which you should feel better.

Online sessions

£70

50 minutes

The same counsellor, from your own home, anywhere in the UK.

The first session

A chance to see if this is the right counselling.

We talk about what you want from the work and how often we would meet. You do not need to send a history beforehand. Please give 48 hours if you need to cancel. What you say in the session stays there, except where the law requires otherwise.

One fee, in the room or online

£70

50 minutes · Manchester, or online across the UK

A short note is enough

Your name, your email, and the Manchester room or online. Please do not include a clinical history.

Get in touch

Morrow Lane Counselling

Manchester · Individual counselling, anxiety and grief

Open this concept

Designed example

SEO, AI AEO and language models

therapy SEO notes we write, ready for the four answer engines.

We focus on crawlable HTML and structured data for the therapy SEO notes we write. Google, ChatGPT, Claude and Perplexity are where that service shows up. The design is the easy part.

• Google

  Search · AI Overviews · Gemini

  Google can retrieve the therapy SEO notes we write because the therapy SEO notes we write puts what the public URL says, with no separate audit price and no score in ordinary HTML, where a crawler can read it without a script.

  • Googlebot
  • Google-Extended

• OpenAI

  ChatGPT

  ChatGPT search reads the page once OAI-SearchBot fetches it, where the the therapy SEO notes we write sentence a model can cite is what the public URL says, with no separate audit price and no score, not a broader label.

  • OAI-SearchBot
  • GPTBot
  • ChatGPT-User

• Anthropic

  Claude

  Claude indexes the page as text: structured data for the therapy SEO notes we write repeats what the public URL says, with no separate audit price and no score and does not add a claim the page does not show.

  • Claude-SearchBot
  • ClaudeBot
  • Claude-User

• Perplexity

  Perplexity

  Perplexity can cite the therapy SEO notes we write because the next public link from the therapy SEO notes we write is a real page on this site, beside what the public URL says, with no separate audit price and no score.

  • PerplexityBot
  • Perplexity-User

Under the surface

the therapy SEO notes we write, shown as data.

This block is on the page because audits are sold as scored PDFs, so the public URL is shown because that is the only evidence the notes use. That is the layer we focus on and care about, and the sample matches the the therapy SEO notes we write a person can read.

{
  "@type": "Service",
  "name": "the therapy SEO notes we write",
  "serviceType": "SEO audit notes for therapy websites",
  "description": "what the public URL says, with no separate audit price and no score"
}

Questions

How much is the audit?

There is no audit price. The review is free. The build is the published price.

Will I get a PDF score?

No.

What if I have no site?

The consultation replaces the review. There is nothing to audit.

• Free website review
• SEO checklist
• SEO for therapists
• See pricing