SEO explained
We explain SEO as the pages we publish, not as a ranking product.
Search can fetch a page that states who you see, the fee, and how to enquire. That is the work. A position on Google is not something this page sells.
Example bespoke sites
Linden Walk is a designed example of a practice website. Linden Walk is not a ranking example. It is a designed example.

Edinburgh · online across the UK
Counselling and psychotherapy, named apart.
Choose the work that fits. Each has its own page, its own fee, and the same short way to write.

Counselling
A weekly place to start
£70
50 minutes · Edinburgh room or online
A weekly session for something you want to work on now. For adults, in Edinburgh or online.
Psychotherapy
Longer work, with its own page
£85
50 minutes · the pattern underneath
For a pattern that keeps returning, when a single conversation is not enough. Its own page, and its own fee.

Which are you asking about?
The form asks for counselling or psychotherapy, so the reply matches the work. It does not ask you to explain a history.
Name, email, which route, and Edinburgh or online.
WriteLinden Walk
Edinburgh · Counselling and psychotherapy as separate pages
Designed example
SEO, AI AEO and language models
SEO for therapists, explained as the site, ready for the four answer engines.
We focus on crawlable HTML and structured data for the SEO for therapists, explained as the site. Google, ChatGPT, Claude and Perplexity are where that service shows up. The design is the easy part.
Google
Search · AI Overviews · Gemini
Google can retrieve the SEO for therapists, explained as the site because SEO for therapists, explained as the site puts crawlable pages that state the service, the fee and the status in ordinary HTML, where a crawler can read it without a script.
- Googlebot
- Google-Extended
OpenAI
ChatGPT
ChatGPT search reads the page once OAI-SearchBot fetches it, where the SEO for therapists, explained as the site sentence a model can cite is crawlable pages that state the service, the fee and the status, not a broader label.
- OAI-SearchBot
- GPTBot
- ChatGPT-User
Anthropic
Claude
Claude indexes the page as text: structured data for SEO for therapists, explained as the site repeats crawlable pages that state the service, the fee and the status and does not add a claim the page does not show.
- Claude-SearchBot
- ClaudeBot
- Claude-User
Perplexity
Perplexity
Perplexity can cite the SEO for therapists, explained as the site because the next public link from SEO for therapists, explained as the site is a real page on this site, beside crawlable pages that state the service, the fee and the status.
- PerplexityBot
- Perplexity-User
Under the surface
SEO for therapists, explained as the site, shown as data.
This block is on the page because SEO is often sold as a secret list of keywords, so the crawlable page is shown because that is the part we actually build. That is the layer we focus on and care about, and the sample matches the SEO for therapists, explained as the site a person can read.
{
"@type": "Service",
"name": "SEO for therapists, explained as the site",
"serviceType": "Explanations of SEO for therapist websites",
"description": "crawlable pages that state the service, the fee and the status"
}The website we deliver
The SEO for therapists, explained as the site we deliver
The commercial SEO page is the service. This page says what that service is made of, for a therapist who has been offered a keyword pack. We publish one URL per real offer, write the fee in the HTML, name the status you hold, and link the pages together. A new practice has no inherited visibility, so the first job is a site Google can fetch, then Search Console on the property you verify. We do not hand over a spreadsheet of volumes. We do not describe SEO as blogs about mental health written for strangers.
The usual way in for SEO for therapists, explained as the site is Standard Managed: £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month when each real service needs its own page, then £49. Prices include VAT. Outright is £650 or £995. The domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.
How this SEO for therapists, explained as the site is built for search and AI answers
Google’s starter guide is about a site people and crawlers can use: titles that match the page, links, and content that is specific. Helpful content here is the practice, not a general article on anxiety. Structured data matches the visible sentences. ChatGPT, Claude and Perplexity can only quote what is public. We do not promise a place in an AI answer because the headings were tidy. The same facts sit in the HTML and in structured data, so Google, ChatGPT, Claude and Perplexity can quote crawlable pages that state the service, the fee and the status.
What this is not
It is not a monthly ranking retainer, and it is not a promise you will appear for “therapist near me”.
The root SEO service is where the project is bought. This page is the explanation, and it uses the same prices.
| On the page we build | Left off |
|---|---|
| One page per real service | A keyword page with no offer |
| Fee in the HTML | A price only in a picture |
| Search Console on your property | A rank tracker we invented |
| The published website price | An SEO bolt-on |
What stays with you
We do not sell positions, and we do not invent search volumes to make the explanation look measured. You approve the public words. We do not write treatment, consent forms or clinical records, and we do not promise a ranking, an enquiry total, or a mention in an AI answer.
A free website review, or a free consultation
A free website review if you already have a public site, or a free 20-minute consultation if you do not.
SEO for therapists, explained as the site, on the published price.
SEO for therapists, explained as the site is part of the published website offer. It is not a new price, and it does not buy rankings or AI mentions.
Managed · recommended
£149
setup
+ £49/month
Then Website Care at £39/month after 12 months.
Start your managed websiteGrowth Managed
£249
setup
+ £69/month
Then Growth Website Care at £49/month after 12 months.
Choose GrowthOr buy outright
£650
or £995
Pay in full, or across 3 payments. Those payments are not the managed plan.
See outright pricesPrices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.
See what is includedQuestions
- Is this different from the SEO service page?
- Yes. That page is the offer. This page says what the offer is made of.
- Do I need a blog?
- Only if you have something specific to say. A thin health article is not the service.
- How is it priced?
- Inside the published website. There is no separate SEO tariff on this page.
Ready for a clear next step?
Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.
Or email hello@therapistwebsitestudio.co.uk.
Sources
Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.
