Local search starts from a room you actually use.

Example bespoke sites

Morrow Lane is a designed example of a practice website. Morrow Lane is a designed example set in Manchester. It is not a local ranking.

Morrow LaneGet in touch

Manchester · Online across the UK

Space to work through what matters

Individual counselling in Manchester, and online across the UK. Anxiety, grief, and what is hard to put into words.

Explore counsellingGet in touch

Anxiety

£70

50 minutes

For worry that is taking up the week. We stay with it, rather than rushing you towards a fix.

Grief

£70

50 minutes

For a death, or another loss. There is no date by which you should feel better.

Online sessions

£70

50 minutes

The same counsellor, from your own home, anywhere in the UK.

The first session

A chance to see if this is the right counselling.

We talk about what you want from the work and how often we would meet. You do not need to send a history beforehand. Please give 48 hours if you need to cancel. What you say in the session stays there, except where the law requires otherwise.

One fee, in the room or online

£70

50 minutes · Manchester, or online across the UK

A short note is enough

Your name, your email, and the Manchester room or online. Please do not include a clinical history.

Get in touch

Morrow Lane Counselling

Manchester · Individual counselling, anxiety and grief

Open this concept

Designed example

SEO, AI AEO and language models

local SEO for a therapist website, ready for the four answer engines.

We focus on crawlable HTML and structured data for the local SEO for a therapist website. Google, ChatGPT, Claude and Perplexity are where that service shows up. The design is the easy part.

• Google

  Search · AI Overviews · Gemini

  Google can retrieve the local SEO for a therapist website because local SEO for a therapist website puts the room, the name and phone written the same way, and a page that states them in ordinary HTML, where a crawler can read it without a script.

  • Googlebot
  • Google-Extended

• OpenAI

  ChatGPT

  ChatGPT search reads the page once OAI-SearchBot fetches it, where the local SEO for a therapist website sentence a model can cite is the room, the name and phone written the same way, and a page that states them, not a broader label.

  • OAI-SearchBot
  • GPTBot
  • ChatGPT-User

• Anthropic

  Claude

  Claude indexes the page as text: structured data for local SEO for a therapist website repeats the room, the name and phone written the same way, and a page that states them and does not add a claim the page does not show.

  • Claude-SearchBot
  • ClaudeBot
  • Claude-User

• Perplexity

  Perplexity

  Perplexity can cite the local SEO for a therapist website because the next public link from local SEO for a therapist website is a real page on this site, beside the room, the name and phone written the same way, and a page that states them.

  • PerplexityBot
  • Perplexity-User

Under the surface

local SEO for a therapist website, shown as data.

This block is on the page because local SEO is sold as a pin, so the written room is shown because a crawler cannot infer a town you never typed. That is the layer we focus on and care about, and the sample matches the local SEO for a therapist website a person can read.

{
  "@type": "Service",
  "name": "local SEO for a therapist website",
  "serviceType": "Local SEO for therapist websites",
  "description": "the room, the name and phone written the same way, and a page that states them"
}

Questions

Is this the local SEO service?

The service is the other URL. This page says what the site contains.

I work from home. Must I publish the address?

No. Publish only what you want the public to have.

Do you guarantee the map pack?

No.

• Local SEO
• Google Business Profile
• Keywords we publish
• See pricing