Therapist Website Studio

Website redesign for counsellors

We rebuild the counsellor website on your domain, with redirects, the credentials you hold today, and fees in the new HTML.

Your current site stays live until you approve the replacement. Therapist Website Studio rewrites counselling services, BACP or UKCP status and session fees as crawlable text, maps permanent redirects from URLs directories already link to, and updates structured data in step—so Google and answer engines read the practice you hold today, not last year’s theme.

Get my free website reviewBook a free 20-minute consultation

See pricing

Example bespoke sites

Morrow Lane is a designed example in Manchester. It shows separate service routes and fees in text—not a client site or a before/after of your practice.

morrowlane.exampleDesigned example
Morrow LaneGet in touch
Two women in conversation during an in-person counselling session

Manchester · Online across the UK

Space to work through what matters

Individual counselling in Manchester, and online across the UK. Anxiety, grief, and what is hard to put into words.

Explore counsellingGet in touch
A counsellor and a client talking, one holding a mug

Anxiety

£70

50 minutes

For worry that is taking up the week. We stay with it, rather than rushing you towards a fix.

A man and a counsellor sitting quietly together

Grief

£70

50 minutes

For a death, or another loss. There is no date by which you should feel better.

A woman speaking to a laptop by a window

Online sessions

£70

50 minutes

The same counsellor, from your own home, anywhere in the UK.

The first session

A chance to see if this is the right counselling.

We talk about what you want from the work and how often we would meet. You do not need to send a history beforehand. Please give 48 hours if you need to cancel. What you say in the session stays there, except where the law requires otherwise.

One fee, in the room or online

£70

50 minutes · Manchester, or online across the UK

A short note is enough

Your name, your email, and the Manchester room or online. Please do not include a clinical history.

Get in touch

Morrow Lane Counselling

Manchester · Individual counselling, anxiety and grief

Open this concept

Designed example

SEO, AI AEO and language models

HTML fees and credentials after cutover.

Image-only fees and vague team pages leave AI guessing. After cutover, Google, ChatGPT, Claude and Perplexity fetch the same credentials and prices a visitor reads.

  • Google

    Search · AI Overviews · Gemini

    Google follows redirects to the new page that answers the old query.

    • Googlebot
    • Google-Extended

  • OpenAI

    ChatGPT

    ChatGPT search can cite fee text from the redesigned specialism page.

    • OAI-SearchBot
    • GPTBot
    • ChatGPT-User

  • Anthropic

    Claude

    Claude indexes the sitemap on the domain you already own.

    • Claude-SearchBot
    • ClaudeBot
    • Claude-User

  • Perplexity

    Perplexity

    Perplexity can open the HTML enquiry link on the new route.

    • PerplexityBot
    • Perplexity-User

Under the surface

Service page the redirect targets.

This block is on the page because redirects must target a real Service. The sample WebPage names the counselling route after redesign.

JSON-LD · schema.orgWhat the crawler is given
{
  "@type": "WebPage",
  "name": "Anxiety counselling",
  "mainEntity": { "@type": "Service", "name": "Anxiety counselling", "offers": { "@type": "Offer", "priceCurrency": "GBP" } }
}

The website we deliver

Replacement first, cutover when you are ready

We prepare the new bespoke site while the existing one keeps answering enquiries. You review pages, credentials and fees; the domain moves only after you approve. Mail DNS stays untouched unless email migration is part of the brief.

Fees hidden in images become fee sentences beside each specialism. Membership words stay exactly as BACP or UKCP defines them, with register links unchanged in meaning—only clearer in HTML.

Redesign on the page, and in structured data.
What we carry forwardWhat we rebuild
Useful URLs or 301 redirects to the matching new pageService pages with fees in HTML and JSON-LD
BACP or UKCP status lines you already approveExact same credentials, linked beside your name
Domain and brand you ownBespoke layout—not another template skin
Enquiry path a client can completeContactPoint aligned with the visible form

Redirects that preserve the question each URL answered

We map old addresses—especially those in directories—to the closest new page, not the homepage. Google’s site-move guidance is the reference for deliberate URL changes and permanent redirects at launch.

Platform moves from Wix, Squarespace or WordPress are scoped on website migration for therapists when the brief is leaving a builder; this page is the counsellor-focused redesign on a domain you already use.

Bespoke redesign at published UK prices

A solo counsellor redesign uses the same published build as a new site: Standard Managed £149 setup and £49 a month for 12 months, then Website Care at £39; Growth Managed when each specialism needs its own page; or outright £650 or £995. Prices include VAT. The domain stays in your name.

Two design rounds are included. Delivery is usually within 7 to 14 days once we have your facts and URL list.

A free website review, or a free consultation

A free website review if you already have a public site, or a free 20-minute consultation if you do not.

Get my free website reviewBook a free 20-minute consultation

Solo redesign at published build prices.

Counsellor redesign: Standard Managed £149, £49/month, then £39; Growth when specialisms need separate pages; outright £650 or £995. Prices include VAT. Same published figures as a new solo build.

Growth Managed

£249

setup

+ £69/month

Then Growth Website Care at £49/month after 12 months.

Choose Growth

Or buy outright

£650

or £995

Pay in full, or across 3 payments. Those payments are not the managed plan.

See outright prices

Prices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.

See what is included

Questions

Will my current site stay online during the rebuild?
Yes, until you approve the replacement and we complete the cutover on your domain.
What happens to old counselling page URLs?
We keep paths that still make sense. Where a URL must change, a permanent redirect points to the new page that answers the same enquiry.
Can you change my BACP wording during the redesign?
We publish the status you hold today, in your body’s exact categories. Upgrades in wording happen only when your membership has changed and you approve the new line.

Ready for a clear next step?

Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.

Get my free website reviewBook a free 20-minute consultation

Or email hello@therapistwebsitestudio.co.uk.

Sources

Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.