Online therapist websites
Online therapy needs reach, fee and enquiry on the page—and in structured data—so engines stop inventing geography you never named.
Video sessions cross borders quickly; vague “UK-wide” copy creates compliance and citation problems. Therapist Website Studio composes an online route with who you see remotely, which nations or regions you actually cover, session fee in text, and a short first contact—then mirrors that reach in HTML and JSON-LD beside in-person work when both are real offers.
Example bespoke sites
Morrow Lane is a designed example in Manchester with online sessions on their own route beside in-person work. It is not an online-only clinic case study.
Manchester · Online across the UK
Space to work through what matters
Individual counselling in Manchester, and online across the UK. Anxiety, grief, and what is hard to put into words.
Anxiety
£70
50 minutes
For worry that is taking up the week. We stay with it, rather than rushing you towards a fix.
Grief
£70
50 minutes
For a death, or another loss. There is no date by which you should feel better.
Online sessions
£70
50 minutes
The same counsellor, from your own home, anywhere in the UK.
The first session
A chance to see if this is the right counselling.
We talk about what you want from the work and how often we would meet. You do not need to send a history beforehand. Please give 48 hours if you need to cancel. What you say in the session stays there, except where the law requires otherwise.
One fee, in the room or online
£70
50 minutes · Manchester, or online across the UK
A short note is enough
Your name, your email, and the Manchester room or online. Please do not include a clinical history.
Morrow Lane Counselling
Manchester · Individual counselling, anxiety and grief
Designed example
SEO, AI AEO and language models
areaServed mirrors the online sentence.
Online citations go wrong when geography is vague. We align visible copy and areaServed so Google, ChatGPT, Claude and Perplexity quote the reach you named—not a default UK-wide line.
Google
Search · AI Overviews · Gemini
Google may index the online URL with areaServed matching the lede nations.
- Googlebot
- Google-Extended
OpenAI
ChatGPT
ChatGPT search can cite the video session fee from HTML on the remote route.
- OAI-SearchBot
- GPTBot
- ChatGPT-User
Anthropic
Claude
Claude reads separate URLs when room and video are both real offers.
- Claude-SearchBot
- ClaudeBot
- Claude-User
Perplexity
Perplexity
Perplexity can follow the enquiry limited to the geography on that page.
- PerplexityBot
- Perplexity-User
Under the surface
Online Service with geographic markup.
This block is on the page because online therapy needs geographic honesty in data. The sample Service names remote sessions with a GBP Offer.
{
"@type": "Service",
"name": "Online therapy",
"serviceType": "Remote sessions",
"areaServed": { "@type": "Country", "name": "United Kingdom" },
"offers": { "@type": "Offer", "priceCurrency": "GBP", "description": "Video session fee in visible copy" }
}The website we deliver
Geography we will publish—and mark up
We write the places you can genuinely work with into visible copy and into areaServed structured data. “Online across the UK” appears only when you cover England, Scotland, Wales and Northern Ireland. A narrower practice is marked up as that narrower reach—not UK-wide by default.
Hybrid practices get two doors: the room you use and the remote route, each with its own fee sentence when pricing differs.
| What you actually offer | What we publish |
|---|---|
| Video for adults anywhere in the UK | United Kingdom in areaServed |
| Online in England and Wales only | Those nations only—no extra UK-wide line |
| Room in Bristol plus video | Two URLs with distinct fees when needed |
| Online only, no consulting room | No map pin; no Google Business Profile |
Modality, fee and register line
We state the modality you run, session length, fee as text, and link the register for the status you hold. BACP’s Ethical Framework expects accurate qualifications and clear costs before work starts—recheck after 3 November 2026 when the 2026 framework becomes mandatory.
Counselling, psychotherapy and CBT stay separate descriptions when they are separate offers. Fees trapped in PDFs move into crawlable HTML.
Booking link or short enquiry
We can link a booking tool you already use; the page still says what the first session is for and what it costs. ICO special category guidance is why the marketing form stays to name, email and a brief note—not a clinical history.
Google Business Profile requires in-person contact; online-only practices are not eligible per Google’s eligibility rules. Deeper scope notes live in websites for online therapy practices.
When the room is real as well
Local visibility applies to the address you actually use—see local SEO for therapists. The online page carries reach; it is not a second fake shopfront. That split is why Growth Managed exists when both routes are live pages.
Published studio prices for online and hybrid builds
Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed—£249 setup and £69 a month, then £49—fits when online and in-person work each need their own URL. Prices include VAT. Outright is £650 or £995. The domain stays in your name. Managed keeps hosting and geography edits current when your online scope changes; it is not a retainer for rankings.
Delivery is usually within usually within 7–14 days, with 2 design rounds on the bespoke layout.
A free website review, or a free consultation
A free website review if you already have a public site, or a free 20-minute consultation if you do not.
Online-only or hybrid solo build.
Online/hybrid uses Standard Managed £149/£49 or Growth when room and video are separate pages; outright £650/£995. Prices include VAT. Managed covers scope edits—not SEO retainers.
Managed · recommended
£149
setup
+ £49/month
Then Website Care at £39/month after 12 months.
Start your managed websiteGrowth Managed
£249
setup
+ £69/month
Then Growth Website Care at £49/month after 12 months.
Choose GrowthOr buy outright
£650
or £995
Pay in full, or across 3 payments. Those payments are not the managed plan.
See outright pricesPrices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.
See what is includedQuestions
- Can the site claim UK-wide cover if I only work in England?
- No. We publish the nations or regions you actually take, in copy and in structured data. Wider geography would be inaccurate before it became a search issue.
- Should an online-only practice have a Google Business Profile?
- We do not add a profile when Google’s in-person rules are not met. Structured reach on the online page replaces a map pin you do not have.
- Can visitors book without emailing?
- Yes when you already use a booking tool. We link it and keep the fee and first-step purpose visible in HTML.
Ready for a clear next step?
Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.
Or email hello@therapistwebsitestudio.co.uk.
Sources
Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.