SEO and AEO are the same pages, read by more than one system.

Example bespoke sites

Morrow Lane is a designed example of a practice website. Morrow Lane is one designed site, not an SEO version and an AEO version.

Morrow LaneGet in touch

Manchester · Online across the UK

Space to work through what matters

Individual counselling in Manchester, and online across the UK. Anxiety, grief, and what is hard to put into words.

Explore counsellingGet in touch

Anxiety

£70

50 minutes

For worry that is taking up the week. We stay with it, rather than rushing you towards a fix.

Grief

£70

50 minutes

For a death, or another loss. There is no date by which you should feel better.

Online sessions

£70

50 minutes

The same counsellor, from your own home, anywhere in the UK.

The first session

A chance to see if this is the right counselling.

We talk about what you want from the work and how often we would meet. You do not need to send a history beforehand. Please give 48 hours if you need to cancel. What you say in the session stays there, except where the law requires otherwise.

One fee, in the room or online

£70

50 minutes · Manchester, or online across the UK

A short note is enough

Your name, your email, and the Manchester room or online. Please do not include a clinical history.

Get in touch

Morrow Lane Counselling

Manchester · Individual counselling, anxiety and grief

Open this concept

Designed example

SEO, AI AEO and language models

SEO and AEO for a therapist website, ready for the four answer engines.

We focus on crawlable HTML and structured data for the SEO and AEO for a therapist website. Google, ChatGPT, Claude and Perplexity are where that service shows up. The design is the easy part.

• Google

  Search · AI Overviews · Gemini

  Google can retrieve the SEO and AEO for a therapist website because SEO and AEO for a therapist website puts one crawlable page with a quotable sentence, not a second AEO layer in ordinary HTML, where a crawler can read it without a script.

  • Googlebot
  • Google-Extended

• OpenAI

  ChatGPT

  ChatGPT search reads the page once OAI-SearchBot fetches it, where the SEO and AEO for a therapist website sentence a model can cite is one crawlable page with a quotable sentence, not a second AEO layer, not a broader label.

  • OAI-SearchBot
  • GPTBot
  • ChatGPT-User

• Anthropic

  Claude

  Claude indexes the page as text: structured data for SEO and AEO for a therapist website repeats one crawlable page with a quotable sentence, not a second AEO layer and does not add a claim the page does not show.

  • Claude-SearchBot
  • ClaudeBot
  • Claude-User

• Perplexity

  Perplexity

  Perplexity can cite the SEO and AEO for a therapist website because the next public link from SEO and AEO for a therapist website is a real page on this site, beside one crawlable page with a quotable sentence, not a second AEO layer.

  • PerplexityBot
  • Perplexity-User

Under the surface

SEO and AEO for a therapist website, shown as data.

This block is on the page because AEO is sold as a second science, so the single page is shown because we will not invent factors for it. That is the layer we focus on and care about, and the sample matches the SEO and AEO for a therapist website a person can read.

{
  "@type": "Service",
  "name": "SEO and AEO for a therapist website",
  "serviceType": "SEO and answer-engine work for therapists",
  "description": "one crawlable page with a quotable sentence, not a second AEO layer"
}

Questions

Do I need both services?

You need the site. The two service URLs describe that work from two doors.

Is AEO newer than SEO?

The pages are the same. The answer box is a newer interface.

Will you optimise for a specific model?

We write the public facts. We do not tune a prompt.

• SEO for therapists
• Answer engine optimisation
• AI search explained
• See pricing