Presenting therapy credentials clearly

Exact status, visible near the introduction

Put the status where a new visitor looks for reassurance: on About, and in a short line on the homepage if it can stay accurate. “BACP registered” and “BACP accredited” are different statements. Write the one that is true, and link to the place a person can check it.

You approve the wording. A registration number belongs on the site only when it is yours.

Titles that need extra care

Psychotherapist, counsellor and psychologist are not styling choices. Where a title is protected or a register applies, use the register that matches the person. HCPC guidance is the reference for psychologist regulation in the UK; not every use of the word sits in the same framework. If you are unsure, resolve it before the line is published.

Logos of professional bodies, directories or insurers belong on a site only with permission. A row of badges the practice cannot explain is weaker than one accurate sentence and a link.

Sources

• BACP Register
• UKCP Register
• HCPC on psychologist regulation