Therapist Website Studio

From WordPress

Moving a therapy website from WordPress

WordPress remains a capable host for a practice blog or brochure site. When you rebuild on the studio stack, the work is a URL map, useful copy carried forward, permanent redirects, and Search Console checks—aligned with Google’s site-move guidance. This guide walks through those steps and links to the studio’s migration service.

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See pricing

Example bespoke sites

Morrow Lane is a designed example in Manchester. It is not a WordPress export or a before-and-after migration story.

morrowlane.exampleDesigned example
Morrow LaneGet in touch
Two women in conversation during an in-person counselling session

Manchester · Online across the UK

Space to work through what matters

Individual counselling in Manchester, and online across the UK. Anxiety, grief, and what is hard to put into words.

Explore counsellingGet in touch
A counsellor and a client talking, one holding a mug

Anxiety

£70

50 minutes

For worry that is taking up the week. We stay with it, rather than rushing you towards a fix.

A man and a counsellor sitting quietly together

Grief

£70

50 minutes

For a death, or another loss. There is no date by which you should feel better.

A woman speaking to a laptop by a window

Online sessions

£70

50 minutes

The same counsellor, from your own home, anywhere in the UK.

The first session

A chance to see if this is the right counselling.

We talk about what you want from the work and how often we would meet. You do not need to send a history beforehand. Please give 48 hours if you need to cancel. What you say in the session stays there, except where the law requires otherwise.

One fee, in the room or online

£70

50 minutes · Manchester, or online across the UK

A short note is enough

Your name, your email, and the Manchester room or online. Please do not include a clinical history.

Get in touch

Morrow Lane Counselling

Manchester · Individual counselling, anxiety and grief

Open this concept

Designed example

SEO, AI AEO and language models

Redirects plus fresh HTML.

AI answers can cite old WordPress URLs until redirects and HTML catch up. We publish matching fees on new routes with structured data so Google, ChatGPT, Claude and Perplexity align with the live site.

  • Google

    Search · AI Overviews · Gemini

    Google’s site-move guide expects a deliberate redirect map.

    • Googlebot
    • Google-Extended

  • OpenAI

    ChatGPT

    ChatGPT search can read the new couples fee once the couples URL redirects cleanly.

    • OAI-SearchBot
    • GPTBot
    • ChatGPT-User

  • Anthropic

    Claude

    Claude sees permanent redirects instead of soft 404s on old permalinks.

    • Claude-SearchBot
    • ClaudeBot
    • Claude-User

  • Perplexity

    Perplexity

    Perplexity can quote Offer JSON-LD beside the fee on the new service page.

    • PerplexityBot
    • Perplexity-User

Under the surface

Offer JSON-LD after move.

This block is on the page because WordPress moves skip the map. The sample Offer sits on the new service URL after the redirect.

JSON-LD · schema.orgWhat the crawler is given
{
  "@type": "Offer",
  "priceCurrency": "GBP",
  "description": "Fee in HTML on the new service URL after redirect"
}

The website we deliver

What WordPress already gives you

WordPress.org publishes search engine optimisation notes for permalinks, readable URLs and sitemaps on a self-hosted or managed install. Themes and plugins can add forms, galleries and booking—each with its own updates and security patch cycle.

A move is worth planning when you want a slimmer page map, studio-drafted copy, structured data on every service route, or ongoing care on the site we host—not because WordPress cannot serve a therapist in public.

Inventory before you switch

List every public URL: services, about, fees, blog posts you still stand behind, and landing pages directories already link to. WordPress’s export tool can bundle pages and posts for reference while we rewrite the live copy in HTML.

Note which plugins only existed to show a slider, a pop-up or a form that asked for clinical detail. The new marketing form asks for a name, email and short message; booking stays as a link to the diary you already use when that is your process.

Move checklist on the new site.
StepPurpose
URL map old → newEvery changed address has a destination
301 permanent redirectsVisitors and crawlers reach the new page
Fees rewritten in textNot a screenshot of the old block
Domain DNS in your nameRegistrar stays with you through the switch

Google’s site-move guidance

Google’s site-move guide describes mapping URLs and using permanent redirects when addresses change. The same guide says rankings can fluctuate during a move—plan for recrawl time rather than assuming positions freeze on launch day.

After the new site is live, verify the property in Search Console, submit the sitemap, and inspect a few old URLs to confirm they redirect. Structured data on each service page repeats the fee and title shown on screen so search and AI answers catch up to the new HTML.

How the studio handles WordPress moves

Website migration for therapists is the commercial page for the full process: rebuild, redirect map, domain in your name, and Managed or Outright pricing. We keep redirects for real pages—services, location lines, articles you approve—not a blanket hop from every old post to the homepage.

Website Care applies to the site we built. Closing the old WordPress hosting account stays with you once redirects are tested. For a refresh on the same host without a platform change, see website redesign for therapists. Other platforms have their own guides, such as moving from Wix.

Published prices for the practice website

Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month, then £49, when each real service needs its own page. Prices include VAT. Outright is £650 or £995. The domain stays in your name. The monthly fee on Managed is management, not paying the site off.

A WordPress move is priced as a bespoke build with redirect work included—the same packages as a new site on pricing. Old hosting and plugin subscriptions end when you close that account.

A free website review, or a free consultation

A free website review if you already have a public site, or a free 20-minute consultation if you do not.

Get my free website reviewBook a free 20-minute consultation

Migration as bespoke build.

WordPress moves use the same packages as a new build on £650 / £995 outright or Managed tiers (£149 setup + £49/month, then £39; Growth £249 + £69, then £49). Prices include VAT. Redirect work is included in the migration scope on the commercial page. Domain stays in your name.

Growth Managed

£249

setup

+ £69/month

Then Growth Website Care at £49/month after 12 months.

Choose Growth

Or buy outright

£650

or £995

Pay in full, or across 3 payments. Those payments are not the managed plan.

See outright prices

Prices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.

See what is included

Questions

Can useful blog posts move across?
Yes, when you still want them public. Obsolete or empty posts can retire with your approval instead of being redirected.
Will Google rankings stay exactly the same?
Google’s site-move documentation says rankings can fluctuate. A deliberate URL map and permanent redirects are still the right technical base.
Who keeps the domain?
You. The registrar and DNS stay in your name; we point the domain at the new site when you are ready.

Ready for a clear next step?

Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.

Get my free website reviewBook a free 20-minute consultation

Or email hello@therapistwebsitestudio.co.uk.

Sources

Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.