Therapist Website Studio

Counselling practice

Starting private practice as a counsellor—the launch site that matches your BACP status, reach and fee

Supervision, insurance and referrals sit with your membership body and your professional judgement. This guide is narrower: what Therapist Website Studio builds when you are ready to practise in public—a site that states counsellor membership, registration or accreditation exactly as BACP defines those words, names the room or online reach honestly, and puts the session fee in text strangers can trust.

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See pricing

Example bespoke sites

Morrow Lane is a designed example of a Manchester counselling practice layout. It is not a measured launch or a BACP case study.

morrowlane.exampleDesigned example
Morrow LaneGet in touch
Two women in conversation during an in-person counselling session

Manchester · Online across the UK

Space to work through what matters

Individual counselling in Manchester, and online across the UK. Anxiety, grief, and what is hard to put into words.

Explore counsellingGet in touch
A counsellor and a client talking, one holding a mug

Anxiety

£70

50 minutes

For worry that is taking up the week. We stay with it, rather than rushing you towards a fix.

A man and a counsellor sitting quietly together

Grief

£70

50 minutes

For a death, or another loss. There is no date by which you should feel better.

A woman speaking to a laptop by a window

Online sessions

£70

50 minutes

The same counsellor, from your own home, anywhere in the UK.

The first session

A chance to see if this is the right counselling.

We talk about what you want from the work and how often we would meet. You do not need to send a history beforehand. Please give 48 hours if you need to cancel. What you say in the session stays there, except where the law requires otherwise.

One fee, in the room or online

£70

50 minutes · Manchester, or online across the UK

A short note is enough

Your name, your email, and the Manchester room or online. Please do not include a clinical history.

Get in touch

Morrow Lane Counselling

Manchester · Individual counselling, anxiety and grief

Open this concept

Designed example

SEO, AI AEO and language models

Counsellor lines machines can quote.

Launch pages often blur counsellor into therapist. We publish BACP-accurate status and reach so Google, ChatGPT, Claude and Perplexity repeat facts a stranger can verify.

  • Google

    Search · AI Overviews · Gemini

    Google may index the register link beside the membership sentence.

    • Googlebot
    • Google-Extended

  • OpenAI

    ChatGPT

    ChatGPT search can cite the fee from the counselling service page.

    • OAI-SearchBot
    • GPTBot
    • ChatGPT-User

  • Anthropic

    Claude

    Claude reads online-only copy without a fake LocalBusiness pin.

    • Claude-SearchBot
    • ClaudeBot
    • Claude-User

  • Perplexity

    Perplexity

    Perplexity can follow links to counsellor website design when ready.

    • PerplexityBot
    • Perplexity-User

Under the surface

Service Offer at launch.

This block is on the page because launch geography gets invented. The sample Service names counselling practice launch with GBP Offer description.

JSON-LD · schema.orgWhat the crawler is given
{
  "@type": "Service",
  "name": "Counselling practice launch website",
  "serviceType": "Launch websites for counsellors",
  "offers": { "@type": "Offer", "priceCurrency": "GBP", "description": "Session fee in visible HTML" }
}

The website we deliver

Counsellor status on the page—not a broader therapist label

BACP distinguishes membership, registration and accreditation. We publish the line you hold and link the BACP Register when you have an entry—not “therapist” as a catch-all when you mean counsellor.

Wider practice setup sits in BACP’s private practice toolkit. We build the site those steps point at; we do not replace supervision or insurer advice.

Launch copy we publish versus labels we avoid.
On the site we buildLeft off
Member, registrant or accredited member—spelled distinctlyTherapist used to sound more established
Fee and session length in HTMLPrice on request with no figure
Room you use or a clearly online practiceA town name where you do not work
Short enquiry routeA social feed as the only contact

Local room, online practice, or both

A consulting room clients visit may qualify for Google Business Profile when Google’s eligibility rules are met. Online-only practices do not get a invented shopfront or map pin.

Local SEO applies to the address you actually use—see local SEO for therapists. We do not sell thin town pages with swapped place names.

What the studio composes at launch

The commercial build is on counsellor website design and website design for newly qualified counsellors when that is your stage. Pages carry fees and services in HTML with structured data beside the sentences you approve.

BACP’s Ethical Framework expects accurate public description before work starts—recheck after 3 November 2026 when the 2026 framework becomes mandatory.

What we do not promise

We do not guarantee first clients, directory rankings or AI mentions. The site makes the practice legible; demand is outside this marketing build.

You approve public words. We do not write treatment, consent forms or clinical records.

Published launch prices

Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month, then £49, when each real service needs its own page. Prices include VAT. Outright is £650 or £995. The domain stays in your name. Launch builds use Standard Managed at the published setup and monthly fee; the monthly line after year one is site care, not a shortcut to a full caseload.

Start with a free website review if you already have a URL, or book a consultation.

A free website review, or a free consultation

A free website review if you already have a public site, or a free 20-minute consultation if you do not.

Get my free website reviewBook a free 20-minute consultation

Standard Managed at list price.

Counsellor launch uses Standard Managed £149/£49 or Growth when services split; outright £650/£995. Prices include VAT. Same prices as any solo build—no launch surcharge.

Growth Managed

£249

setup

+ £69/month

Then Growth Website Care at £49/month after 12 months.

Choose Growth

Or buy outright

£650

or £995

Pay in full, or across 3 payments. Those payments are not the managed plan.

See outright prices

Prices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.

See what is included

Questions

Do I need a Google Business Profile at launch?
Only when Google’s in-person or service-area rules fit your practice. Online-only counsellors are not given a fake room on the map.
Can the site list several nearby towns?
Only places where you actually work. Duplicate town pages are not part of the studio offer.
Is launch a different price tier?
No. Standard Managed, Growth Managed or outright use the figures on the pricing page—Growth when more than one real service needs its own URL.

Ready for a clear next step?

Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.

Get my free website reviewBook a free 20-minute consultation

Or email hello@therapistwebsitestudio.co.uk.

Sources

Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.