Enquiry checklist
Therapy website conversion checklist
This checklist is the enquiry path we compose on the site—service named, fee in text, status in a sentence, short labelled form—not a conversion rate, pass/fail grade, or second audit product. Alder Quay shows the path on a designed example; technical indexing and crawl work stays in the audit inside a website or SEO project at published prices.
Example bespoke sites
Alder Quay is a designed example in Bristol. Its enquiry path is concept layout—not a funnel metric or client conversion proof.
Couples therapy · Bristol or online
For the pattern between you
Two adults. You can come together, or one of you can write first. 60 minutes · £90.
- 1
Who is in the room
Couples therapy is for two of you. Relationship therapy is for one person, when the other is not coming.
- 2
The fee is on the page
£90 for 60 minutes, in Bristol or online, before you decide to write.
- 3
A short note
Names, an email, and in person or online. You do not need to tell the story in the form.
Relationship therapy · one person
When you want to look at it alone
£90
60 minutes. For one person who wants to understand a relationship, when the other person is not in the room. Same fee as couples therapy.
Bristol or online. Cancellation sits on the same page as the fee.
Names, an email, and where you would like to meet. Leave the story of the relationship out of the form.
Alder Quay Therapy
Bristol · Couples and relationship therapy
Designed example
SEO, AI AEO and language models
Service, fee, status, form.
Conversion checklists invent rates. We document the enquiry path in HTML so machines describe service, fee, status and form—not funnel metrics.
Google
Search · AI Overviews · Gemini
Google reads the same practical facts as visitors.
- Googlebot
- Google-Extended
OpenAI
ChatGPT
ChatGPT must not quote private form submissions.
- OAI-SearchBot
- GPTBot
- ChatGPT-User
Anthropic
Claude
Claude sees no conversion event in public schema.
- Claude-SearchBot
- ClaudeBot
- Claude-User
Perplexity
Perplexity
Perplexity can open audit and enquiry guides for scope.
- PerplexityBot
- Perplexity-User
Under the surface
Enquiry checklist in data.
This block is on the page because conversion becomes a percentage. The sample Service names service, fee, status and short form.
{
"@type": "Service",
"name": "Therapy enquiry checklist",
"serviceType": "Therapy website enquiry checklists",
"description": "Service, fee, status and short form in HTML"
}The website we deliver
The enquiry path we check
Can someone see the service, the fee and the status, then send a name and a way to reply? The first screen should name the work; the fee is text; the status is a linked sentence; the form has visible labels and a short note—not a clinical history field.
Forms and privacy boundaries are in therapy website form best practices and therapist website privacy and contact forms. Calls to action are in therapist website call-to-action examples.
| We confirm on the build | Left off |
|---|---|
| Service, fee, status and short form in HTML | A technical crawl scorecard |
| Phone layout keeps the same path | A separate conversion funnel SKU |
| No pass/fail grade on the page | A score out of ten |
| No published conversion percentage | A rate we did not measure |
| Work inside the website or SEO project | A second audit price list |
Narrower than the technical audit
Indexing, sitemaps and fetchability sit in therapy website audit checklist inside a build or SEO for therapists—not a duplicate product fee. Content inventory before launch overlaps website content checklist for therapists.
If the path is clear but pages cannot be fetched, that is technical work—not another enquiry slogan with a conversion promise.
No conversion rate on the marketing site
We do not store enquiry notes in analytics audiences or publish what percentage of visitors wrote in—ICO special category data is why the marketing form stays minimal. Improving the path is in how to improve therapy website enquiries; we do not guarantee a busier inbox.
The free website review is a short look at a public URL when you have one—it is not a graded conversion report.
Checklist work in Managed and care
Composing a clear path is part of therapist website design at £149 setup and £49 a month for 12 months, then £39; Prices include VAT.
Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month, then £49, when each real service needs its own page. A missing fee on a site we built is a management edit in Website Care—not a “conversion optimisation” surcharge. We do not sell CRO retainers, heatmap packages, or promise enquiry-rate lifts because the checklist was ticked on paper.
A free website review, or a free consultation
A free website review if you already have a public site, or a free 20-minute consultation if you do not.
Path inside the project.
Path work is in the build or care—Prices include VAT. No CRO or heatmap product.
Managed · recommended
£149
setup
+ £49/month
Then Website Care at £39/month after 12 months.
Start your managed websiteGrowth Managed
£249
setup
+ £69/month
Then Growth Website Care at £49/month after 12 months.
Choose GrowthOr buy outright
£650
or £995
Pay in full, or across 3 payments. Those payments are not the managed plan.
See outright pricesPrices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.
See what is includedQuestions
- Is this the same as the audit checklist?
- No. This one is the enquiry path. The audit includes indexing and structure.
- Do you publish a conversion rate?
- No. We do not invent or display one.
- What if the fee is missing today?
- We put it in text on the build—or a care edit on a site we already host.
Ready for a clear next step?
Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.
Or email hello@therapistwebsitestudio.co.uk.
Sources
Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.