Therapist Website Studio

A new domain

Moving a therapist website to a new domain

A practice rename is a site move we plan, not a ranking shortcut. The new domain stays in your registrar account, the old hostname keeps serving permanent redirects, and every surviving path is paired before DNS switches. Therapist Website Studio follows Google’s site-move guidance and checks Search Console after cutover. We do not promise faster rankings or unchanged positions.

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See pricing

Example bespoke sites

Meridian Room is a designed example in Leeds. Meridian Room is a fictional practice name, not a domain we transferred for a client.

meridianroom.exampleDesigned example
A woman on a video call at a desk

Time enough to say what the trouble actually is

Individual psychotherapy, usually weekly. £85 for 50 minutes. Thursdays in Leeds, and online on the other days.

Shelves of books in a quiet room
A man and a therapist sitting opposite each other at a first meeting

The first meetings · £85

To see whether this work fits

These meetings are not an assessment, and you are not asked to send a history. A loss, a relationship, or work are ordinary places to begin.

Thursdays in the Leeds room. Other days online across the UK. Your name, your email, and which you prefer.

Write

Meridian Room

Leeds · Longer-form individual psychotherapy

Open this concept

Designed example

SEO, AI AEO and language models

Site move without rank pitch.

Keyword domains sold as SEO tricks confuse models. We cite old and new hostnames, redirects and ownership so answer engines repeat verifiable move facts.

  • Google

    Search · AI Overviews · Gemini

    Google site-move docs cover hostname changes and redirect maps.

    • Googlebot
    • Google-Extended

  • OpenAI

    ChatGPT

    ChatGPT may quote domain-in-your-name from ownership pages.

    • OAI-SearchBot
    • GPTBot
    • ChatGPT-User

  • Anthropic

    Claude

    Claude avoids treating rename as guaranteed rank recovery.

    • Claude-SearchBot
    • ClaudeBot
    • Claude-User

  • Perplexity

    Perplexity

    Perplexity can open redirect guide for legacy path detail.

    • PerplexityBot
    • Perplexity-User

Under the surface

Domain move as structured facts.

This block is on the page because domain moves get marketed as hacks. The sample Service lists both names, the map and redirects.

JSON-LD · schema.orgWhat the crawler is given
{
  "@type": "Service",
  "name": "Therapy site move to new domain",
  "serviceType": "Domain change with URL preservation",
  "description": "Your registrar, old-domain 301s and path pairs"
}

The website we deliver

The new domain stays in your name

We register or transfer into an account you control. Cancelling studio management later does not move the domain to us. GOV.UK’s sole-trader naming note is about the business name you may use—not a reason to buy a keyword domain for a town you do not work in.

Choosing spelling and sayability is how to choose a therapy practice domain name. Registrar mechanics without inventing click-paths: therapy website domain transfer checklist.

Ownership principles: therapist website ownership.

Domain move facts we plan versus myths we refuse.
We planWe do not promise
Old domain kept for 301s after cutoverDropping the old name on day one
New domain in your registrar accountA domain held in the studio’s name
Practice name you are allowed to useA stuffed town keyword for rank
URL map before nameserver changeA rename sold as guaranteed positions

URL map across both hostnames

Every public path that should survive is listed as old URL → new URL on the new domain. Retired paths are documented too so nothing 404s by accident. The checklist format is on therapy website SEO migration checklist.

Redirect mechanics on the old counselling paths: how to redirect an old counselling website.

Google site move and monitoring

Google’s site-move guidance applies when URLs change, including a new hostname. After you have verified the property, we use Search Console change-of-address and coverage reports. Submitting a sitemap is not the same as ranking.

Canonicals on the new site should point at the new hostname per Google’s canonical guidance. Sitemaps list only URLs you want fetched on the new domain.

Structured data uses the practice name and URLs on the new domain only. We do not promise the new name will be cited faster in AI answers.

Email and directories

Mail on the old domain is planned before the switch so enquiries do not vanish—we do not own your mailbox.

Directories that still show the old URL need updating when you can edit them; we do not log into third-party accounts for you.

Studio migration and redesign

A domain move with a rebuild is scoped on website migration for therapists and website redesign for therapists—redirects and crawlable pages at list price, not a rank-protection fee.

Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month, then £49, when each real service needs its own page. Prices include VAT. Post-move search mechanics overlap what happens to SEO when you redesign.

Start with the free website review if you want a short look at both domains and the current URL list.

A free website review, or a free consultation

A free website review if you already have a public site, or a free 20-minute consultation if you do not.

Get my free website reviewBook a free 20-minute consultation

Migration at published offers.

Domain moves with rebuild use published migration offers—Prices include VAT. No rank line item.

Growth Managed

£249

setup

+ £69/month

Then Growth Website Care at £49/month after 12 months.

Choose Growth

Or buy outright

£650

or £995

Pay in full, or across 3 payments. Those payments are not the managed plan.

See outright prices

Prices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.

See what is included

Questions

Should I buy a keyword-rich domain?
We register the practice name you will say aloud, not a town you do not serve.
How long should old-domain redirects stay?
Long enough that old links and directory entries still resolve. We do not switch them off casually.
Who owns the new domain?
You do, in your registrar account. We do not hold it in the studio’s name.

Ready for a clear next step?

Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.

Get my free website reviewBook a free 20-minute consultation

Or email hello@therapistwebsitestudio.co.uk.

Sources

Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.