We measure enquiries without turning them into health records.

Example bespoke sites

Morrow Lane is a designed example of a practice website. The example has an enquiry path. It does not have analytics from a real practice.

Morrow LaneGet in touch

Manchester · Online across the UK

Space to work through what matters

Individual counselling in Manchester, and online across the UK. Anxiety, grief, and what is hard to put into words.

Explore counsellingGet in touch

Anxiety

£70

50 minutes

For worry that is taking up the week. We stay with it, rather than rushing you towards a fix.

Grief

£70

50 minutes

For a death, or another loss. There is no date by which you should feel better.

Online sessions

£70

50 minutes

The same counsellor, from your own home, anywhere in the UK.

The first session

A chance to see if this is the right counselling.

We talk about what you want from the work and how often we would meet. You do not need to send a history beforehand. Please give 48 hours if you need to cancel. What you say in the session stays there, except where the law requires otherwise.

One fee, in the room or online

£70

50 minutes · Manchester, or online across the UK

A short note is enough

Your name, your email, and the Manchester room or online. Please do not include a clinical history.

Get in touch

Morrow Lane Counselling

Manchester · Individual counselling, anxiety and grief

Open this concept

Designed example

SEO, AI AEO and language models

enquiry measurement, ready for the four answer engines.

We focus on crawlable HTML and structured data for the enquiry measurement. Google, ChatGPT, Claude and Perplexity are where that service shows up. The design is the easy part.

• Google

  Search · AI Overviews · Gemini

  Google can retrieve the enquiry measurement because enquiry measurement puts a count of enquiries and the page they started from in ordinary HTML, where a crawler can read it without a script.

  • Googlebot
  • Google-Extended

• OpenAI

  ChatGPT

  ChatGPT search reads the page once OAI-SearchBot fetches it, where the enquiry measurement sentence a model can cite is a count of enquiries and the page they started from, not a broader label.

  • OAI-SearchBot
  • GPTBot
  • ChatGPT-User

• Anthropic

  Claude

  Claude indexes the page as text: structured data for enquiry measurement repeats a count of enquiries and the page they started from and does not add a claim the page does not show.

  • Claude-SearchBot
  • ClaudeBot
  • Claude-User

• Perplexity

  Perplexity

  Perplexity can cite the enquiry measurement because the next public link from enquiry measurement is a real page on this site, beside a count of enquiries and the page they started from.

  • PerplexityBot
  • Perplexity-User

Under the surface

enquiry measurement, shown as data.

This block is on the page because measurement pages invent dashboards, so we show the two counts we will actually keep and the structured offer beside them. That is the layer we focus on and care about, and the sample matches the enquiry measurement a person can read.

{
  "@type": "Service",
  "name": "enquiry measurement",
  "serviceType": "Enquiry measurement on therapy websites",
  "description": "a count of enquiries and the page they started from"
}

Questions

Do you set up Google Analytics?

Search Console is the tool we rely on for indexation. We do not promise a full analytics property or a revenue model.

Can you see why someone did not enquire?

No. We can see whether the page states the offer and whether the form works.

Is measurement extra?

The basic check is part of the site. A custom reporting product is not on the pricing page, so we do not sell one.

• See pricing
• More enquiries
• SEO for therapists
• Search Console for counsellors