Managed websites
We build the managed therapist website, structured for search and AI answers, and kept in step after launch.
Therapist Website Studio designs a bespoke practice site, writes the fee and the services in HTML, marks the same facts in structured data, then hosts it and updates the layer when your practice changes. Google, ChatGPT, Claude and Perplexity read what a person reads.
Example bespoke sites
Morrow Lane is a designed example: separate service routes, fees in text, and a short enquiry. It shows the layout we compose for a solo practice.
Manchester · Online across the UK
Space to work through what matters
Individual counselling in Manchester, and online across the UK. Anxiety, grief, and what is hard to put into words.
Anxiety
£70
50 minutes
For worry that is taking up the week. We stay with it, rather than rushing you towards a fix.
Grief
£70
50 minutes
For a death, or another loss. There is no date by which you should feel better.
Online sessions
£70
50 minutes
The same counsellor, from your own home, anywhere in the UK.
The first session
A chance to see if this is the right counselling.
We talk about what you want from the work and how often we would meet. You do not need to send a history beforehand. Please give 48 hours if you need to cancel. What you say in the session stays there, except where the law requires otherwise.
One fee, in the room or online
£70
50 minutes · Manchester, or online across the UK
A short note is enough
Your name, your email, and the Manchester room or online. Please do not include a clinical history.
Morrow Lane Counselling
Manchester · Individual counselling, anxiety and grief
Designed example
SEO, AI AEO and language models
Managed means the AI layer stays aligned.
We build managed sites so Google, ChatGPT, Claude and Perplexity retrieve the fee and the service from crawlable HTML and matching structured data. When you change a price, we update both.
Google
Search · AI Overviews · Gemini
Google fetches separate service URLs linked from the homepage, with fees in text.
- Googlebot
- Google-Extended
OpenAI
ChatGPT
ChatGPT search can cite the session fee once OAI-SearchBot fetches the page we keep updated.
- OAI-SearchBot
- GPTBot
- ChatGPT-User
Anthropic
Claude
Claude reads the status line and register link as ordinary HTML.
- Claude-SearchBot
- ClaudeBot
- Claude-User
Perplexity
Perplexity
Perplexity can follow the enquiry link on the same page that names the offer.
- PerplexityBot
- Perplexity-User
Under the surface
The managed offer, in structured data.
This block is on the page because the fee, the service name and the provider belong in structured data that mirrors the sentences above the enquiry. That pairing is what we maintain on a managed site.
{
"@type": "Service",
"name": "Individual counselling",
"serviceType": "Therapy sessions",
"provider": { "@type": "Person", "name": "The practitioner" },
"offers": { "@type": "Offer", "price": "70", "priceCurrency": "GBP", "description": "50-minute session" }
}The website we deliver
The practice facts we publish, in the page and in the data
We give each real offer its own URL where it needs one, with the fee beside it in ordinary HTML. Structured data repeats that fee, your professional status and the room or online reach, so search crawlers and answer engines retrieve the same sentence someone reads on screen.
Google’s starter guide is the scale we build to: clear pages, descriptive links and fetchable text. The guide is about structure, not a promise of position. On a managed site we keep that structure current when you change a fee or add a service.
| What we put on the page | What we put in the data |
|---|---|
| Session fee and length in text | Offer with price and description fields |
| One URL per real service | Linked Service entities from the homepage |
| Register link beside the status you hold | Credential or sameAs to the public register |
| Short enquiry form | ContactPoint that matches the visible form |
Bespoke layout, composed in the studio system
Type, colour, spacing and photography are chosen with you across two included design rounds. The site is not a theme with your logo dropped in: navy, teal and mint from the design guide, rounded cards, and browser frames for the services you want to highlight.
Wix, Squarespace, WordPress and Webflow can all hold a clear therapy site. Managed is for a practitioner who wants the page map, the JSON-LD and the copy written for search and AI answers, with the studio looking after hosting and ordinary edits while the practice evolves.
The managed term: build, host, then Website Care
For the first 12 months we build the site, host it, and make the edits that stay inside the plan. After that the monthly fee reduces to Website Care. The domain stays in your name from the start. The monthly fee is management: the site is not paid off when the fee drops.
Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month, then £49, when each real service needs its own page. Prices include VAT. Outright purchase is £650 or £995 if you would rather buy the site itself. The numbers sit on the pricing page in full.
When the practice needs more than one door
Couples work, online sessions, supervision and in-person work each deserve their own page when they are real offers with different fees. Growth Managed is the fit for that map. The same AI-search discipline applies: each page carries its own facts in HTML and in structured data, as on the online therapy service page.
A free website review, or a free consultation
A free website review if you already have a public site, or a free 20-minute consultation if you do not.
Managed: Standard and Growth.
Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month, then £49. Prices include VAT. The domain stays in your name. The monthly fee is management; the site is not paid off when the fee drops.
Managed · recommended
£149
setup
+ £49/month
Then Website Care at £39/month after 12 months.
Start your managed websiteGrowth Managed
£249
setup
+ £69/month
Then Growth Website Care at £49/month after 12 months.
Choose GrowthOr buy outright
£650
or £995
Pay in full, or across 3 payments. Those payments are not the managed plan.
See outright pricesPrices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.
See what is includedQuestions
- What changes on the site after launch?
- Fees, services, status wording and location lines that you approve. We update the HTML and structured data together so answer engines are not left quoting an old session price.
- Who owns the domain?
- You do. It is registered in your name. Managed includes hosting and care for the site we built.
- How is Managed different from buying outright?
- Managed is the usual way in: setup, a 12-month term at the managed monthly fee, then Website Care. Outright is paying for the custom site in full or across three payments, with optional Website Care afterwards.
Ready for a clear next step?
Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.
Or email hello@therapistwebsitestudio.co.uk.
Sources
Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.