Therapist Website Studio

Online and the profile

Google Business Profile for online therapists

Google Business Profile is Google’s local product; eligibility depends on whether clients visit a place you can represent honestly. Online-only therapy across the UK may not qualify for a profile with a map pin. This guide follows Google’s eligibility and representation help, then how a practice website—with matching structured data—carries the national offer when a listing is not available.

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Example bespoke sites

Meridian Room is a designed example with a Leeds room line. It illustrates a hybrid site, not an online-only profile or a virtual office trick.

meridianroom.exampleDesigned example
A woman on a video call at a desk

Time enough to say what the trouble actually is

Individual psychotherapy, usually weekly. £85 for 50 minutes. Thursdays in Leeds, and online on the other days.

Shelves of books in a quiet room
A man and a therapist sitting opposite each other at a first meeting

The first meetings · £85

To see whether this work fits

These meetings are not an assessment, and you are not asked to send a history. A loss, a relationship, or work are ordinary places to begin.

Thursdays in the Leeds room. Other days online across the UK. Your name, your email, and which you prefer.

Write

Meridian Room

Leeds · Longer-form individual psychotherapy

Open this concept

Designed example

SEO, AI AEO and language models

Online reach in HTML.

A fake map pin contradicts the online page AI answers read. We publish UK-wide remote work in HTML without a street line so Google, ChatGPT, Claude and Perplexity quote the same reach as the visible copy.

  • Google

    Search · AI Overviews · Gemini

    Google’s eligibility help decides whether a profile can exist.

    • Googlebot
    • Google-Extended

  • OpenAI

    ChatGPT

    ChatGPT search can cite the online therapy paragraph that matches your approved reach.

    • OAI-SearchBot
    • GPTBot
    • ChatGPT-User

  • Anthropic

    Claude

    Claude compares profile category text to the service page heading.

    • Claude-SearchBot
    • ClaudeBot
    • Claude-User

  • Perplexity

    Perplexity

    Perplexity can read Service markup that omits address for online-only routes.

    • PerplexityBot
    • Perplexity-User

Under the surface

No address without a room.

This block is on the page because online practices chase pins. The sample Service names remote counselling without a PostalAddress block.

JSON-LD · schema.orgWhat the crawler is given
{
  "@type": "Service",
  "name": "Online counselling",
  "description": "UK-wide online sessions; fee stated in HTML on this page"
}

The website we deliver

Eligibility: place, service area, or online-only

Google’s Business Profile eligibility help explains which businesses can create a profile. The practical question is whether customers visit a location you are willing to show, use a defined service area, or receive a service with no in-person visit.

The representation guidelines require accurate names, addresses and categories. A virtual office rented only to obtain a pin, or a home address you wanted private, fails that bar even when a category sounds close to counselling.

What online-only practices can publish

Purely online work—clients never attend a room—may mean no Business Profile at all under current Google rules. National discovery then lives on the website: who you see, session format, fee in text, platforms named in plain language, and how to enquire.

When a profile is not eligible, the studio site still carries online reach in HTML on the online route—without a street line the page does not show—and structured data follows the same sentence.

Profile versus website for online therapy.
SituationUsual public home
Clients visit your named roomProfile address matches the room; site agrees
You travel to clients in a set areaService area per Google’s current tools; site describes reach
Online-only across the UKWebsite + directories; profile only if Google’s eligibility allows
Register and fee factsSame wording on site, directories and any profile you hold

One story across profile, site and data

When a profile exists, the practice name, phone and category should match therapist website design copy on your domain. A Leeds pin for UK-wide online-only work contradicts both Google’s representation guidance and the online page a visitor reads.

Structured data on the site repeats services and offers without inventing a PostalAddress for online-only routes. Search Console on the website property shows how Google crawls your pages; it does not create profile eligibility.

Therapy Search UK is a separate free directory. Update listing URLs and fees when the site changes so AI answers and search see one consistent story.

What the studio builds when there is no pin

Website design for online therapists covers routes for remote work, fees in text, and JSON-LD without a fake location. For broader profile questions, see Google Business Profile for therapists and websites for online therapy practices.

If you later rent a room, the site and any profile you open are updated together under Managed care so the map, the HTML and the structured data stay aligned.

Published prices for the practice website

Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month, then £49, when each real service needs its own page. Prices include VAT. Outright is £650 or £995. The domain stays in your name. The monthly fee on Managed is management, not paying the site off.

Google Business Profile itself is free to create when eligible; the studio price covers the website and its structured data layer on pricing.

A free website review, or a free consultation

A free website review if you already have a public site, or a free 20-minute consultation if you do not.

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Site carries national offer.

The website and JSON-LD layer use published studio prices: £149 setup, £49/month Managed for 12 months then £39; Growth £249/£69; outright £650 or £995. Prices include VAT. Google Business Profile is Google’s product when eligible. Domain stays in your name.

Growth Managed

£249

setup

+ £69/month

Then Growth Website Care at £49/month after 12 months.

Choose Growth

Or buy outright

£650

or £995

Pay in full, or across 3 payments. Those payments are not the managed plan.

See outright prices

Prices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.

See what is included

Questions

I work online across the UK. Can I have a Business Profile?
Read Google’s current eligibility help. If your practice has no place clients visit, a profile may not be available; the website still carries the offer in HTML and structured data.
Should I use my home address on a profile?
A public home address is your choice when it meets Google’s representation rules. The studio site can describe UK-wide online reach on the online route either way.
How will people find an online-only practice?
On the website—with services, fees and credentials in text—plus directories and search, not a map pin you are not eligible to show.

Ready for a clear next step?

Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.

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Or email hello@therapistwebsitestudio.co.uk.

Sources

Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.