We write the marketing plan as the website you can actually publish.

Example bespoke sites

Linden Walk is a designed example of a practice website. It is a designed practice site, not a plan that produced a measured outcome.

Linden WalkWrite

Edinburgh · online across the UK

Counselling and psychotherapy, named apart.

Choose the work that fits. Each has its own page, its own fee, and the same short way to write.

Counselling

A weekly place to start

£70

50 minutes · Edinburgh room or online

A weekly session for something you want to work on now. For adults, in Edinburgh or online.

Psychotherapy

Longer work, with its own page

£85

50 minutes · the pattern underneath

For a pattern that keeps returning, when a single conversation is not enough. Its own page, and its own fee.

Which are you asking about?

The form asks for counselling or psychotherapy, so the reply matches the work. It does not ask you to explain a history.

Name, email, which route, and Edinburgh or online.

Write

Linden Walk

Edinburgh · Counselling and psychotherapy as separate pages

Open this concept

Designed example

SEO, AI AEO and language models

therapist marketing plan, ready for the four answer engines.

We focus on crawlable HTML and structured data for the therapist marketing plan. Google, ChatGPT, Claude and Perplexity are where that service shows up. The design is the easy part.

• Google

  Search · AI Overviews · Gemini

  Google can retrieve the therapist marketing plan because therapist marketing plan puts the pages, the consistent public name and Search Console in ordinary HTML, where a crawler can read it without a script.

  • Googlebot
  • Google-Extended

• OpenAI

  ChatGPT

  ChatGPT search reads the page once OAI-SearchBot fetches it, where the therapist marketing plan sentence a model can cite is the pages, the consistent public name and Search Console, not a broader label.

  • OAI-SearchBot
  • GPTBot
  • ChatGPT-User

• Anthropic

  Claude

  Claude indexes the page as text: structured data for therapist marketing plan repeats the pages, the consistent public name and Search Console and does not add a claim the page does not show.

  • Claude-SearchBot
  • ClaudeBot
  • Claude-User

• Perplexity

  Perplexity

  Perplexity can cite the therapist marketing plan because the next public link from therapist marketing plan is a real page on this site, beside the pages, the consistent public name and Search Console.

  • PerplexityBot
  • Perplexity-User

Under the surface

therapist marketing plan, shown as data.

This block is on the page because a marketing plan is where invented targets appear, so the structured data carries the real offer and nothing numeric we did not publish. That is the layer we focus on and care about, and the sample matches the therapist marketing plan a person can read.

{
  "@type": "Service",
  "name": "therapist marketing plan",
  "serviceType": "Marketing plans expressed as practice websites",
  "description": "the pages, the consistent public name and Search Console"
}

Questions

Do you write a 20-page strategy?

No. The strategy is the website structure and the channels that point at it.

How often is it reviewed?

When a fee or a service changes, and when you look at Search Console. We do not sell a quarterly theatre.

Does the plan include social media?

Only if you choose to use it, under your professional guidance. It is not required.

• See pricing
• Marketing a practice
• More enquiries
• SEO for therapists