Profile categories
Google Business Profile categories for therapists
We choose a Business Profile category in Google’s live chooser—not from a blog menu that will date—and only when eligibility already allows a listing. Linden Walk shows counselling services on a designed site; we do not freeze Google’s category list on this page, add broader labels for reach, or promise a category will make the profile show.
Example bespoke sites
Linden Walk is a designed example in Edinburgh. It is not a live Business Profile or a category screenshot.
Edinburgh · online across the UK
Counselling and psychotherapy, named apart.
Choose the work that fits. Each has its own page, its own fee, and the same short way to write.
Counselling
A weekly place to start
£70
50 minutes · Edinburgh room or online
A weekly session for something you want to work on now. For adults, in Edinburgh or online.
Psychotherapy
Longer work, with its own page
£85
50 minutes · the pattern underneath
For a pattern that keeps returning, when a single conversation is not enough. Its own page, and its own fee.
Which are you asking about?
The form asks for counselling or psychotherapy, so the reply matches the work. It does not ask you to explain a history.
Name, email, which route, and Edinburgh or online.
WriteLinden Walk
Edinburgh · Counselling and psychotherapy as separate pages
Designed example
SEO, AI AEO and language models
Services on site are check.
Category blogs invent menus Google changes. We align labels with site services—no rank promise from a label.
Google
Search · AI Overviews · Gemini
Google representation requires accurate categories.
- Googlebot
- Google-Extended
OpenAI
ChatGPT
ChatGPT must not quote a frozen primary-category menu.
- OAI-SearchBot
- GPTBot
- ChatGPT-User
Anthropic
Claude
Claude repeats plain service names from HTML.
- Claude-SearchBot
- ClaudeBot
- Claude-User
Perplexity
Perplexity
Perplexity can open counsellor profile guide.
- PerplexityBot
- Perplexity-User
Under the surface
GBP categories in data.
This block is on the page because categories become SEO tricks. The sample Service names live chooser matched to site services.
{
"@type": "Service",
"name": "GBP category choice",
"serviceType": "Google Business Profile category decisions",
"description": "Category from Google UI matched to site services"
}The website we deliver
Live chooser, not a printed menu
Google’s interface is the list, and it changes. A copied category roundup on a marketing blog goes stale and invites labels that never fitted—this page deliberately has no menu.
Eligibility comes first: Business Profile eligibility and representation guidelines. Online-only practices may have no category decision until that question is answered—see Google Business Profile for online therapists.
| In a project | Left off |
|---|---|
| Pick in Google’s current UI | A frozen menu on this page |
| Primary label matches real work | Broader profession for reach |
| Extras only if true and allowed | Every adjacent category |
| Services on site are the check | Site says couples, profile does not |
| No rank promise from a label | Best category for every therapist |
Category agrees with the website
What a client books—counselling, psychotherapy, supervision—is the test. Structured data on your domain uses plain service names the pages show; they may be simpler than Google’s label but must not name a different profession.
Counsellor-specific profile alignment is Google Business Profile for counsellors; general setup is Google Business Profile for therapists.
Local pages and NAP
Town and service pages on the site carry the same work the category names—one location vs multiple therapy locations and local SEO for therapists cover room honesty without doorway towns.
We do not promise map-pack placement because the primary category was changed.
Category choice inside local delivery
Aligned categories sit with therapist website design and local SEO for therapists at £149 setup and £49 a month for 12 months, then £39; Prices include VAT.
Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month, then £49, when each real service needs its own page. We do not sell a standalone “GBP category audit” or guarantee visibility from a label. Outright is £650 or £995. You pick against Google’s live list in a project; we compose the site services that category must match.
A free website review, or a free consultation
A free website review if you already have a public site, or a free 20-minute consultation if you do not.
No category audit SKU.
Category work is in local delivery—Prices include VAT. No visibility guarantee.
Managed · recommended
£149
setup
+ £49/month
Then Website Care at £39/month after 12 months.
Start your managed websiteGrowth Managed
£249
setup
+ £69/month
Then Growth Website Care at £49/month after 12 months.
Choose GrowthOr buy outright
£650
or £995
Pay in full, or across 3 payments. Those payments are not the managed plan.
See outright pricesPrices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.
See what is includedQuestions
- Which category should I pick?
- The one in Google’s current list that fits the work you offer. We will not freeze it here.
- Can I pick several categories?
- Only if each is true and the interface allows it.
- What if I am online only?
- Answer eligibility first. Category choice may not apply until a listing is allowed.
Ready for a clear next step?
Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.
Or email hello@therapistwebsitestudio.co.uk.
Sources
Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.