Search engines should meet one set of public facts.

Example bespoke sites

Morrow Lane is a designed example of a practice website. Morrow Lane is a designed example with one set of facts, not a live listing network.

Morrow LaneGet in touch

Manchester · Online across the UK

Space to work through what matters

Individual counselling in Manchester, and online across the UK. Anxiety, grief, and what is hard to put into words.

Explore counsellingGet in touch

Anxiety

£70

50 minutes

For worry that is taking up the week. We stay with it, rather than rushing you towards a fix.

Grief

£70

50 minutes

For a death, or another loss. There is no date by which you should feel better.

Online sessions

£70

50 minutes

The same counsellor, from your own home, anywhere in the UK.

The first session

A chance to see if this is the right counselling.

We talk about what you want from the work and how often we would meet. You do not need to send a history beforehand. Please give 48 hours if you need to cancel. What you say in the session stays there, except where the law requires otherwise.

One fee, in the room or online

£70

50 minutes · Manchester, or online across the UK

A short note is enough

Your name, your email, and the Manchester room or online. Please do not include a clinical history.

Get in touch

Morrow Lane Counselling

Manchester · Individual counselling, anxiety and grief

Open this concept

Designed example

SEO, AI AEO and language models

one set of practice facts for search, ready for the four answer engines.

We focus on crawlable HTML and structured data for the one set of practice facts for search. Google, ChatGPT, Claude and Perplexity are where that service shows up. The design is the easy part.

• Google

  Search · AI Overviews · Gemini

  Google can retrieve the one set of practice facts for search because one set of practice facts for search puts the same public name, fee and status on the site and on the listings you already use in ordinary HTML, where a crawler can read it without a script.

  • Googlebot
  • Google-Extended

• OpenAI

  ChatGPT

  ChatGPT search reads the page once OAI-SearchBot fetches it, where the one set of practice facts for search sentence a model can cite is the same public name, fee and status on the site and on the listings you already use, not a broader label.

  • OAI-SearchBot
  • GPTBot
  • ChatGPT-User

• Anthropic

  Claude

  Claude indexes the page as text: structured data for one set of practice facts for search repeats the same public name, fee and status on the site and on the listings you already use and does not add a claim the page does not show.

  • Claude-SearchBot
  • ClaudeBot
  • Claude-User

• Perplexity

  Perplexity

  Perplexity can cite the one set of practice facts for search because the next public link from one set of practice facts for search is a real page on this site, beside the same public name, fee and status on the site and on the listings you already use.

  • PerplexityBot
  • Perplexity-User

Under the surface

one set of practice facts for search, shown as data.

This block is on the page because answer engines mix old bios with new fees, so one source of truth is shown because the about page has to be the copy they should meet. That is the layer we focus on and care about, and the sample matches the one set of practice facts for search a person can read.

{
  "@type": "Service",
  "name": "one set of practice facts for search",
  "serviceType": "Consistent practice information for search",
  "description": "the same public name, fee and status on the site and on the listings you already use"
}

Questions

Which page wins if they disagree?

The website we are about to publish, once you have approved it.

Will you join the directories for me?

No. We align the ones you already use.

Is Therapy Search UK included as ours?

No. It is a separate free directory.

• Entity information
• Directory citations
• Answer engine optimisation
• See pricing