We market a counsellor by publishing a site the register can stand behind.

Example bespoke sites

Morrow Lane is a designed example of a practice website. Morrow Lane is a designed counselling site, not a marketing case study.

Morrow LaneGet in touch

Manchester · Online across the UK

Space to work through what matters

Individual counselling in Manchester, and online across the UK. Anxiety, grief, and what is hard to put into words.

Explore counsellingGet in touch

Anxiety

£70

50 minutes

For worry that is taking up the week. We stay with it, rather than rushing you towards a fix.

Grief

£70

50 minutes

For a death, or another loss. There is no date by which you should feel better.

Online sessions

£70

50 minutes

The same counsellor, from your own home, anywhere in the UK.

The first session

A chance to see if this is the right counselling.

We talk about what you want from the work and how often we would meet. You do not need to send a history beforehand. Please give 48 hours if you need to cancel. What you say in the session stays there, except where the law requires otherwise.

One fee, in the room or online

£70

50 minutes · Manchester, or online across the UK

A short note is enough

Your name, your email, and the Manchester room or online. Please do not include a clinical history.

Get in touch

Morrow Lane Counselling

Manchester · Individual counselling, anxiety and grief

Open this concept

Designed example

SEO, AI AEO and language models

counsellor marketing website, ready for the four answer engines.

We focus on crawlable HTML and structured data for the counsellor marketing website. Google, ChatGPT, Claude and Perplexity are where that service shows up. The design is the easy part.

• Google

  Search · AI Overviews · Gemini

  Google can retrieve the counsellor marketing website because counsellor marketing website puts the counsellor status, the fee and the page you own in ordinary HTML, where a crawler can read it without a script.

  • Googlebot
  • Google-Extended

• OpenAI

  ChatGPT

  ChatGPT search reads the page once OAI-SearchBot fetches it, where the counsellor marketing website sentence a model can cite is the counsellor status, the fee and the page you own, not a broader label.

  • OAI-SearchBot
  • GPTBot
  • ChatGPT-User

• Anthropic

  Claude

  Claude indexes the page as text: structured data for counsellor marketing website repeats the counsellor status, the fee and the page you own and does not add a claim the page does not show.

  • Claude-SearchBot
  • ClaudeBot
  • Claude-User

• Perplexity

  Perplexity

  Perplexity can cite the counsellor marketing website because the next public link from counsellor marketing website is a real page on this site, beside the counsellor status, the fee and the page you own.

  • PerplexityBot
  • Perplexity-User

Under the surface

counsellor marketing website, shown as data.

This block is on the page because marketing pages drift into slogans, so we show the structured status and fee that are the only claims we will publish. That is the layer we focus on and care about, and the sample matches the counsellor marketing website a person can read.

{
  "@type": "Service",
  "name": "counsellor marketing website",
  "serviceType": "Counsellor marketing websites",
  "description": "the counsellor status, the fee and the page you own"
}

Questions

Do I need Instagram?

No. The website is the page you own. Social media is optional and covered by your professional guidance.

Will the site say I am the best counsellor in town?

No. We do not publish ranking claims.

What does it cost?

The published counsellor website, usually Standard Managed unless several services each need a page.

• See pricing
• Counsellor websites
• Marketing a practice
• Getting counselling clients