Updated 3 October 2026 · Therapist Website Studio
An SEO checklist for a counselling website
What can you check on your own site before you pay for a rebuild?
Read the live pages as a stranger. Each real service should have a page, a title that matches it, a link to fees and contact, and no setting that hides it from Google. Search Console tells you whether Google has seen the page. It does not promise a position.
Pages and words
A checklist item you cannot complete because the practice does not offer that service should stay blank. Empty location pages are not a tick.
- The homepage names who the practice is for and the next step
- Each service you want enquiries for has its own URL
- The title and the heading describe that page, not the whole practice
- Fees, format and place or online scope are on the page, not only in a PDF
- Related pages link to each other in ordinary sentences
What to look for in the source and in Search Console
If the structure is already sound and a form or a noindex tag is the fault, a full rebuild is the wrong first purchase. The review should be able to say so.
- The public site is the address you tell people, on HTTPS
- Important pages are not marked noindex
- Old addresses you still share redirect to the closest new page
- The sitemap you submit lists those pages
- URL Inspection shows Google fetched the page you think is live
Sources
Google Search Console for counsellors
Ready for a clear next step?
Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.
Or email hello@therapistwebsitestudio.co.uk.