Setting up
Setting up private practice after qualification—the website strand we build while you handle insurance, supervision and registration
Qualification is one milestone; setup also involves insurers, supervisors, professional bodies and sometimes sole-trader registration. Therapist Website Studio owns only the public digital layer: practice name on a domain that stays in your name, services and fee in HTML, a short enquiry, and structured data so the first accurate description exists for search and answer engines—not a tax, supervision or clinical checklist.
Example bespoke sites
Meridian Room is a designed example of a quiet Leeds practice layout. It is not a post-qualification setup case study or a live client launch.
Time enough to say what the trouble actually is
Individual psychotherapy, usually weekly. £85 for 50 minutes. Thursdays in Leeds, and online on the other days.
The first meetings · £85
To see whether this work fits
These meetings are not an assessment, and you are not asked to send a history. A loss, a relationship, or work are ordinary places to begin.
Thursdays in the Leeds room. Other days online across the UK. Your name, your email, and which you prefer.
WriteMeridian Room
Leeds · Longer-form individual psychotherapy
Designed example
SEO, AI AEO and language models
Domain and fee in crawlable HTML.
Post-qual setup guides often sprawl; we narrow to pages Google, ChatGPT, Claude and Perplexity can fetch with an owned domain and stated fee.
Google
Search · AI Overviews · Gemini
Google can index the first service URL on a new domain.
- Googlebot
- Google-Extended
OpenAI
ChatGPT
ChatGPT search may cite the fee sentence from HTML.
- OAI-SearchBot
- GPTBot
- ChatGPT-User
Anthropic
Claude
Claude reads practice name spelling consistently in schema.
- Claude-SearchBot
- ClaudeBot
- Claude-User
Perplexity
Perplexity
Perplexity can follow links to therapist website design.
- PerplexityBot
- Perplexity-User
Under the surface
New practice Service markup.
This block is on the page because setup is wider than a logo. The sample Service names a new private-practice website with GBP Offer copy.
{
"@type": "Service",
"name": "New private practice website",
"serviceType": "Websites after qualification",
"offers": { "@type": "Offer", "priceCurrency": "GBP", "description": "Session fee in visible HTML" }
}The website we deliver
What setup means beyond a homepage
GOV.UK explains setting up as a sole trader when you trade under your own name or a business name. BACP’s private practice toolkit is the wider professional checklist we link—not rewrite. Insurance, supervision and session fees are yours to decide; we publish only what a stranger needs before they write.
This guide is profession-wide. Counsellor-specific milestones sit in the companion guide for what to do after qualifying as a counsellor.
The digital setup we deliver
We register the domain in your name, plan email on that domain for launch, and compose pages with fees and services in text plus structured data. Google’s starter guide favours real URLs per offer instead of one page that implies everything.
If a builder page already exists, the free website review states what is working. Staying on Wix, Squarespace, WordPress or Webflow is valid; we rebuild when you want this structure and ongoing care.
| We build | You arrange |
|---|---|
| Domain in your name | HMRC or company registration |
| Fee and services in HTML | Insurance and supervision |
| BACP toolkit linked for context | Clinical policies in your systems |
| Short public enquiry | Directory strategy |
Practice name and the domain
Personal name or practice brand can both work; either can be the domain. Consistency matters more than poetry—see how to name a therapy practice when you are choosing.
We do not publish your home address unless you see clients there and want it public.
Published prices for the digital launch
Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month, then £49, when each real service needs its own page. Prices include VAT. Outright is £650 or £995. The domain stays in your name. Managed at published rates covers the digital launch and ongoing site care; it does not replace business registration or professional body paperwork.
Modality-specific design pages include therapist website design and website design for newly qualified counsellors when that route fits.
A free website review, or a free consultation
A free website review if you already have a public site, or a free 20-minute consultation if you do not.
Managed launch at list price.
Digital launch: Standard/Growth Managed and outright £650/£995 at published figures. Prices include VAT. Managed is site care—not HMRC registration.
Managed · recommended
£149
setup
+ £49/month
Then Website Care at £39/month after 12 months.
Start your managed websiteGrowth Managed
£249
setup
+ £69/month
Then Growth Website Care at £49/month after 12 months.
Choose GrowthOr buy outright
£650
or £995
Pay in full, or across 3 payments. Those payments are not the managed plan.
See outright pricesPrices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.
See what is includedQuestions
- Do you register my sole trader status with HMRC?
- No. We link GOV.UK guidance. Registration and tax stay with you and your adviser.
- Can I use my own name as the practice?
- Yes. Brand versus personal name is your choice; we keep spelling consistent in HTML and structured data.
- How long until the site is live?
- Usually within 7–14 days once we have approved facts and your sign-off on copy.
Ready for a clear next step?
Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.
Or email hello@therapistwebsitestudio.co.uk.
Sources
Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.