Therapist Website Studio

Audit checklist

Therapy website audit checklist

The audit we run is inside a website or SEO project at published prices—not a standalone scored report for sale. Morrow Lane is a designed example with clear structure; the free website review is the short public look at a site you already have, while a fuller pass on fetchable HTML, mobile layout, local facts, indexing and the enquiry sits in the build or SEO work we quote.

Get my free website reviewBook a free 20-minute consultation

See pricing

Example bespoke sites

Morrow Lane is a designed example in Manchester. It has no audit score, Lighthouse badge, or before-and-after enquiry graph.

morrowlane.exampleDesigned example
Morrow LaneGet in touch
Two women in conversation during an in-person counselling session

Manchester · Online across the UK

Space to work through what matters

Individual counselling in Manchester, and online across the UK. Anxiety, grief, and what is hard to put into words.

Explore counsellingGet in touch
A counsellor and a client talking, one holding a mug

Anxiety

£70

50 minutes

For worry that is taking up the week. We stay with it, rather than rushing you towards a fix.

A man and a counsellor sitting quietly together

Grief

£70

50 minutes

For a death, or another loss. There is no date by which you should feel better.

A woman speaking to a laptop by a window

Online sessions

£70

50 minutes

The same counsellor, from your own home, anywhere in the UK.

The first session

A chance to see if this is the right counselling.

We talk about what you want from the work and how often we would meet. You do not need to send a history beforehand. Please give 48 hours if you need to cancel. What you say in the session stays there, except where the law requires otherwise.

One fee, in the room or online

£70

50 minutes · Manchester, or online across the UK

A short note is enough

Your name, your email, and the Manchester room or online. Please do not include a clinical history.

Get in touch

Morrow Lane Counselling

Manchester · Individual counselling, anxiety and grief

Open this concept

Designed example

SEO, AI AEO and language models

Fetchable facts machines see.

Audit pages sell reports and ranks. We document fetchable structure so answer engines quote pages—not invented audit totals.

  • Google

    Search · AI Overviews · Gemini

    Google Search Console confirms indexing, not guessed coverage.

    • Googlebot
    • Google-Extended

  • OpenAI

    ChatGPT

    ChatGPT may repeat fee lines when they are in text.

    • OAI-SearchBot
    • GPTBot
    • ChatGPT-User

  • Anthropic

    Claude

    Claude reads WCAG on named menu and form controls.

    • Claude-SearchBot
    • ClaudeBot
    • Claude-User

  • Perplexity

    Perplexity

    Perplexity can open technical SEO and content checklist guides.

    • PerplexityBot
    • Perplexity-User

Under the surface

Audit scope in data.

This block is on the page because audits become products. The sample Service names structure, layout, local facts, indexing and enquiry checks.

JSON-LD · schema.orgWhat the crawler is given
{
  "@type": "Service",
  "name": "Therapy website audit",
  "serviceType": "Audits inside a website project",
  "description": "Structure, layout, local facts, indexing and enquiry"
}

The website we deliver

What we look at in a project pass

Can a visitor tell services apart. Does the fee sit in text. Does the phone layout keep the enquiry reachable. Are places named only where you work. Can pages be fetched as HTML. Does the form ask for a name and a reply—not a clinical history on the marketing site.

Content inventory before launch overlaps website content checklist for therapists. Repair versus rebuild is therapist website redesign vs repair.

Audit checks in a real project versus products we refuse.
We includeLeft off
Structure and enquiry checks inside a website or SEO projectA standalone audit SKU
Facts we can see on the public siteA speed score we did not measure
Short free website review when you have a URLA full pass disguised as free
Indexing questions via Search Console when verifiedA guessed coverage percentage
Structured data matched to visible copyRich-result or ranking promises

Free review versus full pass

The free website review is a brief look at a public site—or book a consultation if you do not have one yet. Neither is a ranked PDF with invented metrics.

Deeper technical work lives on technical SEO for therapists and SEO for therapists at the studio’s published SEO pricing—not a second audit line item invented on this checklist.

References, not certificates

We use Google Search Console for indexing questions once the site is verified, WCAG 2.2 for reachable controls, and Google’s SEO starter guide for fetchable content—we do not issue an accessibility certificate or promise a position in search.

Answer engines quote what is visible in HTML. The checklist output is what the pages need to say and how they are fetched—not an enquiry total we measured.

Audit work in Managed and SEO

A new build embeds the technical pass in therapist website design—£149 setup and £49 a month for 12 months, then £39; outright £650 or £995; Prices include VAT.

Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month, then £49, when each real service needs its own page. There is no separate audit fee on the price list. We do not invent before-and-after scores or sell this checklist as a paid report—full technical SEO is quoted on the SEO service pages when that is the brief, not as a hidden upsell inside a free review.

A free website review, or a free consultation

A free website review if you already have a public site, or a free 20-minute consultation if you do not.

Get my free website reviewBook a free 20-minute consultation

No standalone audit fee.

Full pass is in build or SEO pricing—Prices include VAT. Free review is the short look only.

Growth Managed

£249

setup

+ £69/month

Then Growth Website Care at £49/month after 12 months.

Choose Growth

Or buy outright

£650

or £995

Pay in full, or across 3 payments. Those payments are not the managed plan.

See outright prices

Prices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.

See what is included

Questions

Can I buy the audit on its own?
No. The short look is the free review. The fuller pass is inside a website or SEO project.
Will you give me a speed number?
Only if we have measured that site. We do not print a typical score.
What does the checklist produce?
What the pages should say and how they are fetched—not a ranking or enquiry guarantee.

Ready for a clear next step?

Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.

Get my free website reviewBook a free 20-minute consultation

Or email hello@therapistwebsitestudio.co.uk.

Sources

Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.