Schema tells a machine what the page already says.

Example bespoke sites

Meridian Room is a designed example of a practice website. Meridian Room’s sample matches the designed page. It is not an AI placement.

Time enough to say what the trouble actually is

Individual psychotherapy, usually weekly. £85 for 50 minutes. Thursdays in Leeds, and online on the other days.

The first meetings · £85

To see whether this work fits

These meetings are not an assessment, and you are not asked to send a history. A loss, a relationship, or work are ordinary places to begin.

Thursdays in the Leeds room. Other days online across the UK. Your name, your email, and which you prefer.

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Meridian Room

Leeds · Longer-form individual psychotherapy

Open this concept

Designed example

SEO, AI AEO and language models

schema markup for AI search, ready for the four answer engines.

We focus on crawlable HTML and structured data for the schema markup for AI search. Google, ChatGPT, Claude and Perplexity are where that service shows up. The design is the easy part.

• Google

  Search · AI Overviews · Gemini

  Google can retrieve the schema markup for AI search because schema markup for AI search puts structured data that repeats the visible page and guarantees no mention in ordinary HTML, where a crawler can read it without a script.

  • Googlebot
  • Google-Extended

• OpenAI

  ChatGPT

  ChatGPT search reads the page once OAI-SearchBot fetches it, where the schema markup for AI search sentence a model can cite is structured data that repeats the visible page and guarantees no mention, not a broader label.

  • OAI-SearchBot
  • GPTBot
  • ChatGPT-User

• Anthropic

  Claude

  Claude indexes the page as text: structured data for schema markup for AI search repeats structured data that repeats the visible page and guarantees no mention and does not add a claim the page does not show.

  • Claude-SearchBot
  • ClaudeBot
  • Claude-User

• Perplexity

  Perplexity

  Perplexity can cite the schema markup for AI search because the next public link from schema markup for AI search is a real page on this site, beside structured data that repeats the visible page and guarantees no mention.

  • PerplexityBot
  • Perplexity-User

Under the surface

schema markup for AI search, shown as data.

This block is on the page because schema is marketed as the AI switch, so the matching paragraph is shown because the JSON is only a repeat. That is the layer we focus on and care about, and the sample matches the schema markup for AI search a person can read.

{
  "@type": "Service",
  "name": "schema markup for AI search",
  "serviceType": "Schema markup and AI search for therapists",
  "description": "structured data that repeats the visible page and guarantees no mention"
}

Questions

If I add more schema, will AI cite me?

We do not say that. Extra types that the page does not show are a mismatch.

Should FAQ schema be included?

Only when the questions are visible, and without a rich-result promise.

Is this a separate price?

No. It is part of the page we build.

• Structured data
• Schema examples
• Answer engine optimisation
• See pricing