Therapist Website Studio

AI answer engine optimisation (AEO)

We build answer-ready pages on your therapist website—clear HTML, structured data and short factual openings for Google, ChatGPT, Claude and Perplexity, without citation guarantees.

Answer engines retrieve passages from pages they can fetch. Therapist Website Studio writes who you see, session fees, place and the first enquiry step as crawlable HTML with JSON-LD that matches those sentences—inside the bespoke website at published Managed or outright prices. We do not sell a monthly AEO retainer or promise a specific citation in ChatGPT, Claude or Perplexity.

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See pricing

Example bespoke sites

Morrow Lane and Alder Quay show fees and services in plain text on separate routes. Designed examples—not proof of AI citations.

morrowlane.exampleDesigned example
Morrow LaneGet in touch
Two women in conversation during an in-person counselling session

Manchester · Online across the UK

Space to work through what matters

Individual counselling in Manchester, and online across the UK. Anxiety, grief, and what is hard to put into words.

Explore counsellingGet in touch
A counsellor and a client talking, one holding a mug

Anxiety

£70

50 minutes

For worry that is taking up the week. We stay with it, rather than rushing you towards a fix.

A man and a counsellor sitting quietly together

Grief

£70

50 minutes

For a death, or another loss. There is no date by which you should feel better.

A woman speaking to a laptop by a window

Online sessions

£70

50 minutes

The same counsellor, from your own home, anywhere in the UK.

The first session

A chance to see if this is the right counselling.

We talk about what you want from the work and how often we would meet. You do not need to send a history beforehand. Please give 48 hours if you need to cancel. What you say in the session stays there, except where the law requires otherwise.

One fee, in the room or online

£70

50 minutes · Manchester, or online across the UK

A short note is enough

Your name, your email, and the Manchester room or online. Please do not include a clinical history.

Get in touch

Morrow Lane Counselling

Manchester · Individual counselling, anxiety and grief

Open this concept

Designed example

alderquay.exampleDesigned example
Alder QuayWrite
A couple talking with a therapist in a bright room

Couples therapy · Bristol or online

For the pattern between you

Two adults. You can come together, or one of you can write first. 60 minutes · £90.

A therapist and a client talking in chairs by a window
  1. 1

    Who is in the room

    Couples therapy is for two of you. Relationship therapy is for one person, when the other is not coming.

  2. 2

    The fee is on the page

    £90 for 60 minutes, in Bristol or online, before you decide to write.

  3. 3

    A short note

    Names, an email, and in person or online. You do not need to tell the story in the form.

A woman speaking with a therapist in a bright room

Relationship therapy · one person

When you want to look at it alone

£90

60 minutes. For one person who wants to understand a relationship, when the other person is not in the room. Same fee as couples therapy.

Bristol or online. Cancellation sits on the same page as the fee.

Names, an email, and where you would like to meet. Leave the story of the relationship out of the form.

Start a conversation

Alder Quay Therapy

Bristol · Couples and relationship therapy

Open this concept

Designed example

SEO, AI AEO and language models

HTML openings and search crawlers.

Retrieval beats tricks. We write short factual openings for Google AI features, ChatGPT search, Claude and Perplexity to fetch—without promising which engine cites you.

  • Google

    Search · AI Overviews · Gemini

    Google AI Overviews can only use pages Googlebot already indexed with the fee in HTML.

    • Googlebot
    • Google-Extended

  • OpenAI

    ChatGPT

    ChatGPT search retrieval depends on OAI-SearchBot reaching the service URL we publish.

    • OAI-SearchBot
    • GPTBot
    • ChatGPT-User

  • Anthropic

    Claude

    Claude-SearchBot reads the credential and fee sentences from the same opening block.

    • Claude-SearchBot
    • ClaudeBot
    • Claude-User

  • Perplexity

    Perplexity

    PerplexityBot can follow the enquiry link on the page that states the session price.

    • PerplexityBot
    • Perplexity-User

Under the surface

FAQ only where the page answers.

This block is on the page because markup must match copy. The sample FAQPage names a fee answer that appears in the service lede.

JSON-LD · schema.orgWhat the crawler is given
{
  "@type": "FAQPage",
  "mainEntity": {
    "@type": "Question",
    "name": "What does a session cost?",
    "acceptedAnswer": { "@type": "Answer", "text": "Individual counselling is £70 for 50 minutes, as stated on this page." }
  }
}

The website we deliver

Fetchable facts, not hidden copy

Google’s how Search works documentation describes indexing before AI Overviews or AI Mode can surface a page. We open each service with who you see, the fee, place and next step in HTML—including on mobile—not inside images or script-only widgets.

ChatGPT search uses OpenAI crawlers distinct from training bots; we write the passage a citation could point at and leave search retrieval technically possible—we do not guarantee which answer an engine chooses.

What answer engines need from a therapy page.
FactWhere we put it
Session feeFirst screen of the service page in text
Who you seeOpening paragraph under the service name
Online or in-roomSame words in copy and areaServed when local applies
How to enquireVisible link or address on that service URL

Structured data aligned with the visible page

Service, Offer and FAQ markup follow Google’s structured data policies only where the HTML already states the answer—fees, session length, online scope—not boilerplate that does not appear on the page.

Google documents people-first content and generative AI on sites; our copy is written for the person reading the page, which is the same text retrieval systems quote when they choose to.

Search crawlers versus training crawlers

Googlebot feeds Search; Google-Extended is a separate control for Gemini training—not the switch for whether your public pages can be retrieved for answers. We configure robots for the studio stack and publish facts in HTML either way.

Blocking search crawlers would keep pages out of AI search products that depend on fetch. We default to leaving search bots open and writing accurate on-page facts; you still cannot buy a promise that Perplexity or Claude will cite you.

Shipped with the bespoke build

Answer-ready structure is included in Standard Managed (£149, £49/month) and Growth Managed when multiple services each need their own factual opening. Outright £650 or £995 builds carry the same layer. Prices include VAT.

Technical crawl tuning and local town work have dedicated routes—technical SEO and local SEO—when the brief goes beyond factual service pages.

A free website review, or a free consultation

A free website review if you already have a public site, or a free 20-minute consultation if you do not.

Get my free website reviewBook a free 20-minute consultation

AEO inside the website price.

AEO structure: included in Standard Managed (£149, £49/month), Growth Managed or outright £650/£995. Prices include VAT. Website Care maintains copy—not citation campaigns.

Growth Managed

£249

setup

+ £69/month

Then Growth Website Care at £49/month after 12 months.

Choose Growth

Or buy outright

£650

or £995

Pay in full, or across 3 payments. Those payments are not the managed plan.

See outright prices

Prices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.

See what is included

Questions

Will ChatGPT always mention my practice?
No. We make fees and services fetchable and clearly written; answer engines decide what to cite and can change without notice.
Is AEO a separate monthly product?
It is part of how we build the site. Website Care (£39 or £49) is hosting and edits—not an AI citation campaign.
Do you block AI crawlers?
We set robots for the studio hosting stack and document which crawlers are for search versus training. Blocking search crawlers would undermine retrieval; we do not sell blocking as a product.

Ready for a clear next step?

Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.

Get my free website reviewBook a free 20-minute consultation

Or email hello@therapistwebsitestudio.co.uk.

Sources

Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.