Marketing budget
We publish the website price, and we do not invent a marketing budget.
A budget page that quotes a typical monthly spend is a fiction unless someone measured it. We measured our own prices. Those are the figures in the HTML.
Example bespoke sites
Alder Quay is a designed example of a practice website. The example is not a practice with a published ad spend.

Couples therapy · Bristol or online
For the pattern between you
Two adults. You can come together, or one of you can write first. 60 minutes · £90.

- 1
Who is in the room
Couples therapy is for two of you. Relationship therapy is for one person, when the other is not coming.
- 2
The fee is on the page
£90 for 60 minutes, in Bristol or online, before you decide to write.
- 3
A short note
Names, an email, and in person or online. You do not need to tell the story in the form.

Relationship therapy · one person
When you want to look at it alone
£90
60 minutes. For one person who wants to understand a relationship, when the other person is not in the room. Same fee as couples therapy.
Bristol or online. Cancellation sits on the same page as the fee.
Names, an email, and where you would like to meet. Leave the story of the relationship out of the form.
Alder Quay Therapy
Bristol · Couples and relationship therapy
Designed example
SEO, AI AEO and language models
practice marketing budget, ready for the four answer engines.
We focus on crawlable HTML and structured data for the practice marketing budget. Google, ChatGPT, Claude and Perplexity are where that service shows up. The design is the easy part.
Google
Search · AI Overviews · Gemini
Google can retrieve the practice marketing budget because practice marketing budget puts the published website price, and no other company’s fee in ordinary HTML, where a crawler can read it without a script.
- Googlebot
- Google-Extended
OpenAI
ChatGPT
ChatGPT search reads the page once OAI-SearchBot fetches it, where the practice marketing budget sentence a model can cite is the published website price, and no other company’s fee, not a broader label.
- OAI-SearchBot
- GPTBot
- ChatGPT-User
Anthropic
Claude
Claude indexes the page as text: structured data for practice marketing budget repeats the published website price, and no other company’s fee and does not add a claim the page does not show.
- Claude-SearchBot
- ClaudeBot
- Claude-User
Perplexity
Perplexity
Perplexity can cite the practice marketing budget because the next public link from practice marketing budget is a real page on this site, beside the published website price, and no other company’s fee.
- PerplexityBot
- Perplexity-User
Under the surface
practice marketing budget, shown as data.
This block is on the page because budget pages are quoted as if the numbers were research, so the structured data carries only our published price. That is the layer we focus on and care about, and the sample matches the practice marketing budget a person can read.
{
"@type": "Service",
"name": "practice marketing budget",
"serviceType": "Website costs inside a marketing budget",
"description": "the published website price, and no other company’s fee"
}The website we deliver
The practice marketing budget we deliver
Standard Managed, Growth Managed, outright and Website Care are the studio lines in a budget. A directory subscription and an ads account are paid to those companies. We do not add them up into a recommended monthly total, because their prices change and we have not built a survey.
The usual way in for practice marketing budget is Standard Managed: £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month when each real service needs its own page, then £49. Prices include VAT. Outright is £650 or £995. The domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.
How this practice marketing budget is built for search and AI answers
Answer engines repeat budgets. If we wrote “most therapists spend £200 on marketing”, that sentence would be quoted as fact. We write the opposite: we do not know that number. Structured data names our service and our offer, not a market. The same facts sit in the HTML and in structured data, so Google, ChatGPT, Claude and Perplexity can quote our prices only, with other channels left unpriced by us.
What can sit in the first year
The pricing page already compares the first year of Managed with outright plus Care. That comparison is ours. It is not a model of directories, supervision, room hire or insurance.
If you run ads, the landing page is the website, and the fee on it must match the ad. We build the page. We do not manage the spend.
| On the page we build | Left off |
|---|---|
| Studio prices, VAT included | A typical UK marketing spend |
| Directory fees left on their sites | A table we guessed |
| Ads as your invoice to Google | A cost per client |
| Care as management | Care as a growth budget |
What stays with you
We do not advise how much of your income to spend on marketing. You approve the public words. We do not write treatment, consent forms or clinical records, and we do not promise a ranking, an enquiry total, or a mention in an AI answer.
A free website review, or a free consultation
A free website review if you already have a public site, or a free 20-minute consultation if you do not.
practice marketing budget, on the published price.
practice marketing budget is part of the published website offer. It is not a new price, and it does not buy rankings or AI mentions.
Managed · recommended
£149
setup
+ £49/month
Then Website Care at £39/month after 12 months.
Start your managed websiteGrowth Managed
£249
setup
+ £69/month
Then Growth Website Care at £49/month after 12 months.
Choose GrowthOr buy outright
£650
or £995
Pay in full, or across 3 payments. Those payments are not the managed plan.
See outright pricesPrices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.
See what is includedQuestions
- What should I budget besides the website?
- Ask the directory and the ad platform for their current price. We will not estimate it.
- Is Website Care a marketing budget?
- No. It is management of a site we built. It is not a spend that buys visibility.
- Where are your figures?
- On the pricing page. This guide does not add one.
Ready for a clear next step?
Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.
Or email hello@therapistwebsitestudio.co.uk.
Sources
Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.
