Therapist Website Studio

Service page

How to write a counselling service page—one offer, fee in text and enquiry

A counselling service page answers practical questions before poetry: who the work is for, room or online, session length, the fee you set, and how someone enquires. Therapist Website Studio composes one real offer per URL—no symptom lists, no diagnosis-led copy, and no second service buried in the same heading.

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Example bespoke sites

Morrow Lane is a designed example in Manchester. Its counselling service layout is fictional—not a client’s published fees or modalities.

morrowlane.exampleDesigned example
Morrow LaneGet in touch
Two women in conversation during an in-person counselling session

Manchester · Online across the UK

Space to work through what matters

Individual counselling in Manchester, and online across the UK. Anxiety, grief, and what is hard to put into words.

Explore counsellingGet in touch
A counsellor and a client talking, one holding a mug

Anxiety

£70

50 minutes

For worry that is taking up the week. We stay with it, rather than rushing you towards a fix.

A man and a counsellor sitting quietly together

Grief

£70

50 minutes

For a death, or another loss. There is no date by which you should feel better.

A woman speaking to a laptop by a window

Online sessions

£70

50 minutes

The same counsellor, from your own home, anywhere in the UK.

The first session

A chance to see if this is the right counselling.

We talk about what you want from the work and how often we would meet. You do not need to send a history beforehand. Please give 48 hours if you need to cancel. What you say in the session stays there, except where the law requires otherwise.

One fee, in the room or online

£70

50 minutes · Manchester, or online across the UK

A short note is enough

Your name, your email, and the Manchester room or online. Please do not include a clinical history.

Get in touch

Morrow Lane Counselling

Manchester · Individual counselling, anxiety and grief

Open this concept

Designed example

SEO, AI AEO and language models

Service fee in HTML.

Symptom lists mislead citations. We ship one offer per page in HTML so Google, ChatGPT, Claude and Perplexity quote length, fee and enquiry paths.

  • Google

    Search · AI Overviews · Gemini

    Googlebot can read fee figures from service page HTML.

    • Googlebot
    • Google-Extended

  • OpenAI

    ChatGPT

    ChatGPT search may separate individual and couples URLs.

    • OAI-SearchBot
    • GPTBot
    • ChatGPT-User

  • Anthropic

    Claude

    Claude edits out diagnosis-led keyword stuffing.

    • Claude-SearchBot
    • ClaudeBot
    • Claude-User

  • Perplexity

    Perplexity

    Perplexity can open service examples for layout reference.

    • PerplexityBot
    • Perplexity-User

Under the surface

Counselling offer in data.

This block is on the page because service URLs attract treatment copy. The sample Service lists audience, length, fee and enquiry.

JSON-LD · schema.orgWhat the crawler is given
{
  "@type": "Service",
  "name": "Counselling service page",
  "serviceType": "Single-offer service copy",
  "description": "Audience, session length, fee and enquiry in HTML"
}

The website we deliver

One service, one page

The H1 names the service—not a slogan. A different reader, fee or modality gets another URL on Growth Managed when that offer is genuine.

How services are split sitewide is structuring therapy services and specialisms. More layout references are on therapy service page examples.

Counselling service page facts versus copy we refuse.
We publishWe leave off
Who the work is forA symptom checklist for SEO
Session length and fee in HTMLPrice on request or fee inside an image
Room, online or both as trueA town you do not work in
One enquiry path linked from the pageClinical intake on the marketing URL
Concessions only with your stated ruleA discount we invented

Written for the person enquiring

The page is usable before it is literary: how a session is arranged, what it costs, what happens after they send a note. We do not write the page as advice to someone in distress or name diagnoses to attract search.

Accurate public communication is the edit rule in the BACP Ethical Framework and website basics toolkit PDF.

Fee you choose, text we ship

We do not set your fee. You approve the figure; we publish it as text and update HTML when it changes—stale prices in graphics are how answer engines misquote you.

Status and qualifications stay in one honest line; the about page holds the person. See how to write a therapist about page.

Structured data matches the visible offer

The service name, audience, duration and price description repeat in structured data beside the page copy so Google, ChatGPT, Claude and Perplexity cite who it is for, session length, fee and enquiry—not a specialism you do not offer.

Clear site structure follows Google’s SEO starter guide: one crawlable URL per offer with ordinary internal links.

Service pages at list price

Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month, then £49, when each real service needs its own page. Prices include VAT. Outright is £650 or £995. Growth Managed is for a second genuine service URL. We compose service copy in the build—not a generator or per-page writing surcharge.

Commissioning facts start in therapist website design brief. Build from counsellor website design or therapist website design.

A free website review, or a free consultation

A free website review if you already have a public site, or a free 20-minute consultation if you do not.

Get my free website reviewBook a free 20-minute consultation

Service copy at list price.

Counselling service pages are composed in the published build; Growth adds URLs for real second offers. Prices include VAT.

Growth Managed

£249

setup

+ £69/month

Then Growth Website Care at £49/month after 12 months.

Choose Growth

Or buy outright

£650

or £995

Pay in full, or across 3 payments. Those payments are not the managed plan.

See outright prices

Prices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.

See what is included

Questions

Should the page list problems I work with?
Name the counselling work you offer—not a diagnosis-led keyword list.
Do you choose my session fee?
No. You decide the public fee; we publish it in text.
Can couples and individual counselling share one page?
Only when they are truly the same offer. Different readers or fees get separate pages.

Ready for a clear next step?

Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.

Get my free website reviewBook a free 20-minute consultation

Or email hello@therapistwebsitestudio.co.uk.

Sources

Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.