Updated 3 October 2026 · Therapist Website Studio
What a counsellor website should include
Which pages and facts does a private practice site need before it can do its job?
A useful counselling website lets someone see who you work with, how sessions happen, what they cost, how to check your professional status, and how to write to you without sending a clinical history. Ten pages is a scope guide for a solo rebuild, not a rule that every practice needs the same sitemap.
Start from the visitor’s decisions
Someone arriving from Google, a directory or a colleague is usually trying to answer a short list of questions. Who do you work with? Is this the kind of support they are looking for? Are sessions in person, online, or both? What does a first conversation involve, and what does it cost? How do they know you are who you say you are?
The page plan should follow those decisions. A handsome homepage that hides fees, session format and a way to write to you still makes the visitor do the sorting.
A sample solo-practice page plan
This is a plan for an independent practice. The pages follow the work you offer, and they change when the practice does.
| Page | Job it does |
|---|---|
| Home | Who the practice is for, where sessions happen, and the next step |
| About | Approach, experience in your own words, and a link to verify status |
| Priority services | One page each for the work you actually want to be found for |
| Fees and first session | Length, fee, cancellation and what the first contact is for |
| Location or online scope | A real room context, or a clear statement of remote eligibility |
| Contact | A short form or email, with a response expectation |
What usually needs less space
A long list of every issue you could work with makes the site harder to use and harder to keep accurate. Name the work you want enquiries for. Legal pages and a privacy note sit alongside the practice pages; they are not a substitute for them.
Registration and accreditation are different claims. Link to the register entry you are entitled to show, and use the exact status. Do not add a professional-body logo unless that body allows it.
Sources
Ready for a clear next step?
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