Therapist Website Studio

Branding

Therapist website branding

Branding on the site we build is your practice name, readable type and colours that pass contrast checks—not a beige therapy template with a leaf. Therapist Website Studio applies the studio design system to your approved name and palette inside the website project; we do not sell a separate identity programme or promise that a colour will improve search position.

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Example bespoke sites

Alder Quay, Morrow Lane, Linden Walk and Meridian Room are designed examples with different type and colour accents. They are not client rebrands or proof that Bristol, Manchester, Edinburgh or Leeds hired us.

alderquay.exampleDesigned example
Alder QuayWrite
A couple talking with a therapist in a bright room

Couples therapy · Bristol or online

For the pattern between you

Two adults. You can come together, or one of you can write first. 60 minutes · £90.

A therapist and a client talking in chairs by a window
  1. 1

    Who is in the room

    Couples therapy is for two of you. Relationship therapy is for one person, when the other is not coming.

  2. 2

    The fee is on the page

    £90 for 60 minutes, in Bristol or online, before you decide to write.

  3. 3

    A short note

    Names, an email, and in person or online. You do not need to tell the story in the form.

A woman speaking with a therapist in a bright room

Relationship therapy · one person

When you want to look at it alone

£90

60 minutes. For one person who wants to understand a relationship, when the other person is not in the room. Same fee as couples therapy.

Bristol or online. Cancellation sits on the same page as the fee.

Names, an email, and where you would like to meet. Leave the story of the relationship out of the form.

Start a conversation

Alder Quay Therapy

Bristol · Couples and relationship therapy

Open this concept

Designed example

morrowlane.exampleDesigned example
Morrow LaneGet in touch
Two women in conversation during an in-person counselling session

Manchester · Online across the UK

Space to work through what matters

Individual counselling in Manchester, and online across the UK. Anxiety, grief, and what is hard to put into words.

Explore counsellingGet in touch
A counsellor and a client talking, one holding a mug

Anxiety

£70

50 minutes

For worry that is taking up the week. We stay with it, rather than rushing you towards a fix.

A man and a counsellor sitting quietly together

Grief

£70

50 minutes

For a death, or another loss. There is no date by which you should feel better.

A woman speaking to a laptop by a window

Online sessions

£70

50 minutes

The same counsellor, from your own home, anywhere in the UK.

The first session

A chance to see if this is the right counselling.

We talk about what you want from the work and how often we would meet. You do not need to send a history beforehand. Please give 48 hours if you need to cancel. What you say in the session stays there, except where the law requires otherwise.

One fee, in the room or online

£70

50 minutes · Manchester, or online across the UK

A short note is enough

Your name, your email, and the Manchester room or online. Please do not include a clinical history.

Get in touch

Morrow Lane Counselling

Manchester · Individual counselling, anxiety and grief

Open this concept

Designed example

lindenwalk.exampleDesigned example
Linden WalkWrite
A sunlit path through woodland

Edinburgh · online across the UK

Counselling and psychotherapy, named apart.

Choose the work that fits. Each has its own page, its own fee, and the same short way to write.

A counsellor and a client talking in chairs by a window

Counselling

A weekly place to start

£70

50 minutes · Edinburgh room or online

A weekly session for something you want to work on now. For adults, in Edinburgh or online.

Psychotherapy

Longer work, with its own page

£85

50 minutes · the pattern underneath

For a pattern that keeps returning, when a single conversation is not enough. Its own page, and its own fee.

Two women in conversation during a psychotherapy session

Which are you asking about?

The form asks for counselling or psychotherapy, so the reply matches the work. It does not ask you to explain a history.

Name, email, which route, and Edinburgh or online.

Write

Linden Walk

Edinburgh · Counselling and psychotherapy as separate pages

Open this concept

Designed example

meridianroom.exampleDesigned example
A woman on a video call at a desk

Time enough to say what the trouble actually is

Individual psychotherapy, usually weekly. £85 for 50 minutes. Thursdays in Leeds, and online on the other days.

Shelves of books in a quiet room
A man and a therapist sitting opposite each other at a first meeting

The first meetings · £85

To see whether this work fits

These meetings are not an assessment, and you are not asked to send a history. A loss, a relationship, or work are ordinary places to begin.

Thursdays in the Leeds room. Other days online across the UK. Your name, your email, and which you prefer.

Write

Meridian Room

Leeds · Longer-form individual psychotherapy

Open this concept

Designed example

SEO, AI AEO and language models

Practice name machines can quote.

Branding pages collapse into stock motifs. We keep the practice name in HTML so Google, ChatGPT, Claude and Perplexity quote your title—not a leaf icon.

  • Google

    Search · AI Overviews · Gemini

    Google reads the text name beside or instead of a lone image logo.

    • Googlebot
    • Google-Extended

  • OpenAI

    ChatGPT

    ChatGPT may cite the practice name from the header sentence.

    • OAI-SearchBot
    • GPTBot
    • ChatGPT-User

  • Anthropic

    Claude

    Claude sees WCAG contrast as part of the public page.

    • Claude-SearchBot
    • ClaudeBot
    • Claude-User

  • Perplexity

    Perplexity

    Perplexity can open naming guides for spelling and domain fit.

    • PerplexityBot
    • Perplexity-User

Under the surface

Branding facts in data.

This block is on the page because branding gets sold as decoration. The sample Service names your practice in readable type and colour.

JSON-LD · schema.orgWhat the crawler is given
{
  "@type": "Service",
  "name": "Therapy website branding",
  "serviceType": "Practice identity on the site",
  "description": "Name, readable type and contrast-safe colours"
}

The website we deliver

Name and type we ship on your domain

The header carries the practice name you chose in the brief—spelling that matches the register line when you hold one. We use the studio type system unless you supply a wordmark you have the right to use, with a text name beside or behind the mark so crawlers are not left with a picture alone.

Naming rules sit in how to name a therapy practice and how to choose a therapy practice domain name. The four portfolio concepts show different accents on the same page structure—not one stock skin you must copy.

Branding choices on the build versus clichés we refuse.
We publishLeft off
Your practice name in HTML and the titleA theme name instead of yours
Body text that meets contrast on the backgroundPale grey paragraphs for mood
Logo or wordmark with an accessible nameA mark with no readable text
Accent colour only where type still readsA calming cliché as the whole brand
Designed examples labelled on this siteA leaf because it is therapy

Contrast is part of the brand

If a colour you like fails on body copy, it can stay as a button or rule while paragraphs move to a readable pair—WCAG 2.2 is the check we use, not a later accessibility patch.

Answer engines quote the practice name from a sentence on the page. A palette is not structured data; service, fee and place are—and those sentences match the visible copy.

What the website price includes

We do not trademark your name or run a separate stationery project. Two design rounds in the published build cover layout, type and colour on the routes we ship—not an open-ended brand manual.

Wider accessibility choices on the same system are in therapy website accessibility. Homepage and about shapes are on therapist website homepage examples and therapist about-page examples.

Branding inside the website build

Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month, then £49, when each real service needs its own page. Prices include VAT. Identity on the site is included in that price—not a hidden logo fee. Scope starts on therapist website design and the therapist website design brief.

We do not promise enquiries, rankings or AI mentions because the examples use a different accent colour than yours will.

A free website review, or a free consultation

A free website review if you already have a public site, or a free 20-minute consultation if you do not.

Get my free website reviewBook a free 20-minute consultation

Identity inside the build.

Type and colour ship in Standard or Growth Managed—Prices include VAT. Not a separate logo or trademark fee.

Growth Managed

£249

setup

+ £69/month

Then Growth Website Care at £49/month after 12 months.

Choose Growth

Or buy outright

£650

or £995

Pay in full, or across 3 payments. Those payments are not the managed plan.

See outright prices

Prices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.

See what is included

Questions

Do you design a logo from scratch?
The build carries your name clearly in type. A separate logo commission is not bundled in the website price.
Can I choose the colours?
Yes, when body text still reads. Contrast on paragraphs is not optional.
Will my site look like the portfolio examples?
The structure is the same studio system. The name, colours and copy are yours from the brief.

Ready for a clear next step?

Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.

Get my free website reviewBook a free 20-minute consultation

Or email hello@therapistwebsitestudio.co.uk.

Sources

Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.