Outright websites
We build the therapist website you can buy outright, with the same search and AI layer as Managed.
Therapist Website Studio composes a bespoke practice site, puts fees and services in HTML and structured data, then hands you the custom build when the outright price is paid. Ownership and discovery are built as one job.
Example bespoke sites
Alder Quay is a designed example of relationship work on its own route, with a couples fee in text. It shows how we separate offers on the page map.

Couples therapy · Bristol or online
For the pattern between you
Two adults. You can come together, or one of you can write first. 60 minutes · £90.

- 1
Who is in the room
Couples therapy is for two of you. Relationship therapy is for one person, when the other is not coming.
- 2
The fee is on the page
£90 for 60 minutes, in Bristol or online, before you decide to write.
- 3
A short note
Names, an email, and in person or online. You do not need to tell the story in the form.

Relationship therapy · one person
When you want to look at it alone
£90
60 minutes. For one person who wants to understand a relationship, when the other person is not in the room. Same fee as couples therapy.
Bristol or online. Cancellation sits on the same page as the fee.
Names, an email, and where you would like to meet. Leave the story of the relationship out of the form.
Alder Quay Therapy
Bristol · Couples and relationship therapy
Designed example
SEO, AI AEO and language models
Outright still ships the AI-ready structure.
Outright changes how you pay for the site, not how we write it for Google, ChatGPT, Claude and Perplexity. Crawlable HTML and structured data stay paired on every service page.
Google
Search · AI Overviews · Gemini
Google still receives descriptive URLs and fees in text after you own the site.
- Googlebot
- Google-Extended
OpenAI
ChatGPT
ChatGPT search reads the same HTML whether you chose Managed or outright.
- OAI-SearchBot
- GPTBot
- ChatGPT-User
Anthropic
Claude
Claude indexes the register link beside the exact status wording.
- Claude-SearchBot
- ClaudeBot
- Claude-User
Perplexity
Perplexity
Perplexity can cite the service page because the enquiry stays on that URL.
- PerplexityBot
- Perplexity-User
Under the surface
Ownership, with the same JSON-LD.
This block is on the page because ownership and discovery share one technical layer. The sample shows how a service fee is marked up beside the sentence a person already reads.
{
"@type": "WebSite",
"name": "The practice",
"url": "https://thepractice.example",
"publisher": { "@type": "Person", "name": "The practitioner" }
}The website we deliver
The outright build, and the facts underneath
The practice site and the growth site are the same bespoke builds as Managed. You pay in full or across three payments. When the last payment is made, the custom site is yours. The domain stays in your name throughout.
Buying the site does not change what search and answer engines need. We still write the fee in text, link the register you belong to, and mark up services in JSON-LD so Google, ChatGPT, Claude and Perplexity can quote the same facts a visitor reads.
| What we put on the page | What we put in the data |
|---|---|
| Fees for each service you offer | Separate Offer entries per service URL |
| Bespoke type, colour and layout | WebSite and WebPage entities that match the live URLs |
| Your status, exact | hasCredential or sameAs to the register |
| Enquiry or booking link you already use | ContactPoint aligned with the visible form |
Bespoke design, not a swapped template
Two design rounds shape typography, colour and the page map with you. Individual, couples, online and supervision routes sit on their own URLs when they are real offers, as in the designed examples in the portfolio.
Shared studio components stay licensed so the site can run; the words, fees and structure are yours. Creating helpful content is the editorial standard: each page answers a practical question a referrer or client might ask.
Website Care after an outright site
Website Care is optional after an outright build: £39 a month for a practice site, or £49 for a growth site. That fee is hosting, maintenance and small edits on a site this studio built. It keeps structured data aligned when a fee or service changes.
Prices include VAT. Managed remains the lead offer if you want the studio to host and care for the site from day one: £149 setup and £49 a month for 12 months, then £39. Compare the paths on the pricing page.
Three payments, one price
Outright is £650 for the practice site or £995 when each service needs its own page. Instalments split the same total across three payments; they are stages of the price, not a managed plan.
Launch usually falls within 7 to 14 days once we have your facts, the same delivery window as Managed. You approve every public sentence before the site goes live.
A free website review, or a free consultation
A free website review if you already have a public site, or a free 20-minute consultation if you do not.
Outright: practice and growth.
Outright is £650 for the practice site or £995 for a growth site, in full or across three payments. Prices include VAT. Website Care afterwards is £39 or £49 a month on a site we built. Managed is £149 setup and £49 a month for 12 months if you prefer the studio to host from launch.
Managed · recommended
£149
setup
+ £49/month
Then Website Care at £39/month after 12 months.
Start your managed websiteGrowth Managed
£249
setup
+ £69/month
Then Growth Website Care at £49/month after 12 months.
Choose GrowthOr buy outright
£650
or £995
Pay in full, or across 3 payments. Those payments are not the managed plan.
See outright pricesPrices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.
See what is includedQuestions
- When is the custom site mine?
- When the last outright payment is made. Until then the instalments are part of that purchase price.
- Do I need Website Care?
- No. Care is optional after outright. It is the way we host and maintain a site we built. Managed includes that care in the monthly fee from the start.
- Is the search and AI work different on outright?
- No. The HTML, the page map and the JSON-LD are the same moat we build on Managed. Outright changes how you pay for the site, not how we structure it for discovery.
Ready for a clear next step?
Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.
Or email hello@therapistwebsitestudio.co.uk.
Sources
Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.
