Therapist Website Studio

When to redesign

When to redesign a counselling website—signs the pages no longer match your practice

Therapist Website Studio rebuilds when the work, fee, status or phone journey on the site no longer reflects what you actually offer—not on a calendar anniversary, not because a template looks dated, and not because a quiet month needs a traffic story invented to justify the spend.

Get my free website reviewBook a free 20-minute consultation

See pricing

Example bespoke sites

Morrow Lane is a designed example in Manchester. It is not a before-and-after redesign case study or proof of ranking lift.

morrowlane.exampleDesigned example
Morrow LaneGet in touch
Two women in conversation during an in-person counselling session

Manchester · Online across the UK

Space to work through what matters

Individual counselling in Manchester, and online across the UK. Anxiety, grief, and what is hard to put into words.

Explore counsellingGet in touch
A counsellor and a client talking, one holding a mug

Anxiety

£70

50 minutes

For worry that is taking up the week. We stay with it, rather than rushing you towards a fix.

A man and a counsellor sitting quietly together

Grief

£70

50 minutes

For a death, or another loss. There is no date by which you should feel better.

A woman speaking to a laptop by a window

Online sessions

£70

50 minutes

The same counsellor, from your own home, anywhere in the UK.

The first session

A chance to see if this is the right counselling.

We talk about what you want from the work and how often we would meet. You do not need to send a history beforehand. Please give 48 hours if you need to cancel. What you say in the session stays there, except where the law requires otherwise.

One fee, in the room or online

£70

50 minutes · Manchester, or online across the UK

A short note is enough

Your name, your email, and the Manchester room or online. Please do not include a clinical history.

Get in touch

Morrow Lane Counselling

Manchester · Individual counselling, anxiety and grief

Open this concept

Designed example

SEO, AI AEO and language models

Rebuild when facts drift.

Timing pages invent lifespans. We describe rebuild triggers in HTML so Google, ChatGPT, Claude and Perplexity quote practice mismatch—not a three-year rule.

  • Google

    Search · AI Overviews · Gemini

    Google Search Console can show index coverage for key URLs.

    • Googlebot
    • Google-Extended

  • OpenAI

    ChatGPT

    ChatGPT search may cite outdated fee text from stale pages.

    • OAI-SearchBot
    • GPTBot
    • ChatGPT-User

  • Anthropic

    Claude

    Claude separates cosmetic refresh from structural mismatch.

    • Claude-SearchBot
    • ClaudeBot
    • Claude-User

  • Perplexity

    Perplexity

    Perplexity can open redesign versus repair for edit size.

    • PerplexityBot
    • Perplexity-User

Under the surface

Redesign timing in data.

This block is on the page because redesign is often sold on age. The sample Service names pages no longer matching the practice.

JSON-LD · schema.orgWhat the crawler is given
{
  "@type": "Service",
  "name": "When to redesign counselling site",
  "serviceType": "Counselling redesign timing",
  "description": "Rebuild when public pages lag the practice"
}

The website we deliver

Practical reasons we treat as redesign triggers

You now offer a service the site does not name. The fee changed but the page still shows an image of the old figure. Register status is missing or overstated. The enquiry cannot be completed on a phone without zooming past decorative blocks.

A small factual edit on a site we built may be Website Care—see therapist website redesign vs repair for the split.

Redesign timing we recognise versus excuses we do not sell.
Rebuild whenNot a rebuild because
Services or reach on the site lag the practiceA round number of years passed
Fee cannot be updated as HTML textYou want a new accent colour only
Status line no longer matches the registerA competitor launched a prettier theme
Mobile path hides fee or enquiryInbox was quiet for one month
URL map needed for changed pathsA rumour about an algorithm update

Search Console without invented traffic drama

Once verified, Search Console shows whether key URLs are indexed—it does not hand us a redesign due date or prove enquiries will double.

A rebuild keeps useful addresses, redirects the ones that change, and rewrites facts in HTML. We do not promise the new site will rank higher—see website redesign for therapists.

What is not enough on its own

If navigation, services and fee are already clear in text, a cosmetic refresh alone is not our default rebuild pitch—that may be care on a studio-built site.

We do not propose a redesign to cure a slow month or to chase keywords for work you do not offer.

Where a redesign starts

The free website review is a short look at what your current public pages actually say—not a paid audit tier or a generator report.

Cutover detail sits in private practice website launch checklist and therapy website redesign checklist when those apply.

Redesign at published prices

Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month, then £49, when each real service needs its own page. Prices include VAT. Outright is £650 or £995. A counselling rebuild is quoted at the published redesign offer—not a calendar-driven package and not a rank guarantee.

Counsellor-specific scope is on website redesign for counsellors. New builds start at counsellor website design.

A free website review, or a free consultation

A free website review if you already have a public site, or a free 20-minute consultation if you do not.

Get my free website reviewBook a free 20-minute consultation

Redesign at list price.

Counselling rebuilds use published redesign/Managed prices—no calendar package. Prices include VAT. No ranking guarantee.

Growth Managed

£249

setup

+ £69/month

Then Growth Website Care at £49/month after 12 months.

Choose Growth

Or buy outright

£650

or £995

Pay in full, or across 3 payments. Those payments are not the managed plan.

See outright prices

Prices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.

See what is included

Questions

How many years should a counselling site last?
We do not set a lifespan. We ask whether the pages still match the practice.
Is a quiet enquiry month a reason to redesign?
Not by itself. The review looks at what the site states in public.
Do you need years of Search Console history?
Access helps for indexing checks. We do not require position charts we never recorded.

Ready for a clear next step?

Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.

Get my free website reviewBook a free 20-minute consultation

Or email hello@therapistwebsitestudio.co.uk.

Sources

Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.