Therapist Website Studio

Practice names

How to name a therapy practice—the trading name we publish, not a brand list

Your practice name is what appears in the header, page titles and structured data—not a menu of invented brands. Therapist Website Studio helps you choose between your own name and a separate trading name under GOV.UK rules, keep one spelling everywhere you control, and refuse titles you do not hold. Domain and DNS are on the domain guide; this page is naming only.

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Example bespoke sites

Linden Walk is a designed example of an Edinburgh practice name on a fictional site. It is not a name we are offering you or a generator result.

lindenwalk.exampleDesigned example
Linden WalkWrite
A sunlit path through woodland

Edinburgh · online across the UK

Counselling and psychotherapy, named apart.

Choose the work that fits. Each has its own page, its own fee, and the same short way to write.

A counsellor and a client talking in chairs by a window

Counselling

A weekly place to start

£70

50 minutes · Edinburgh room or online

A weekly session for something you want to work on now. For adults, in Edinburgh or online.

Psychotherapy

Longer work, with its own page

£85

50 minutes · the pattern underneath

For a pattern that keeps returning, when a single conversation is not enough. Its own page, and its own fee.

Two women in conversation during a psychotherapy session

Which are you asking about?

The form asks for counselling or psychotherapy, so the reply matches the work. It does not ask you to explain a history.

Name, email, which route, and Edinburgh or online.

Write

Linden Walk

Edinburgh · Counselling and psychotherapy as separate pages

Open this concept

Designed example

SEO, AI AEO and language models

One spelling machines repeat.

Blended spellings confuse citations. We publish one trading name in HTML and schema so Google, ChatGPT, Claude and Perplexity repeat the string you approve.

  • Google

    Search · AI Overviews · Gemini

    Google can read the Organization or LocalBusiness name field you approve.

    • Googlebot
    • Google-Extended

  • OpenAI

    ChatGPT

    ChatGPT search may cite the header practice name verbatim.

    • OAI-SearchBot
    • GPTBot
    • ChatGPT-User

  • Anthropic

    Claude

    Claude flags misleading superiority words before they ship.

    • Claude-SearchBot
    • ClaudeBot
    • Claude-User

  • Perplexity

    Perplexity

    Perplexity can open the domain guide for registrar steps.

    • PerplexityBot
    • Perplexity-User

Under the surface

Practice name in structured data.

This block is on the page because the entity name is not a logo file. The sample Service names the trading spelling we will publish.

JSON-LD · schema.orgWhat the crawler is given
{
  "@type": "Service",
  "name": "Therapy practice naming",
  "serviceType": "Trading name on practice websites",
  "description": "One approved spelling without invented brand lists"
}

The website we deliver

Your name or a practice name

GOV.UK allows a sole trader to trade under a personal name or a business name, with rules about misleading wording—see choose a business name and set up as a sole trader.

Your personal name is honest when you are the practice. A separate name can make room for future associates—but we do not recommend either option as better for Google. We build whichever spelling you approve.

Spellable, honest and consistent

Protected titles are set out by HCPC and your membership body. We will not print psychologist, counsellor or dramatherapist in the name as decoration when you do not hold that title.

Misleading superiority claims fall under ASA health therapies guidance. We do not publish “leading”, “best” or “number one” in a practice name.

Naming on the site we build versus shortcuts we refuse.
We publishWe leave off
One approved spelling in HTML and schemaThree variants across header and footer
A name you can dictate on the phoneDropped vowels and clever misspellings
GOV.UK rules linked, not rewrittenA generated shortlist of brand ideas
Trading name aligned with directories you controlA logo that spells the name differently
Honest solo practice wordingA clinic name when you work alone without saying so

Same string on site, schema and profiles

Answer engines cite the spelling they see most often. If the website, a directory and a profile use different variants, models blend them. We put the approved string in the title, footer and structured data on pages you control.

When you register a hostname, spelling follows on how to choose a therapy practice domain name. We do not brainstorm fifty alternatives or link to brand-name idea lists.

Towns, expansion and trademarks

A town in the name only when the place is true and you are content to be known there. A city you might leave is a poor anchor for a trading name.

We do not clear Companies House or trademarks. If a name fails your own checks, we will not print it on the public site.

Naming at published prices

Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month, then £49, when each real service needs its own page. Prices include VAT. Outright is £650 or £995. Naming consistency is part of the website build—not a separate naming-agency fee and not a generator product.

Ownership of the site and domain stays with you on therapist website ownership. Page planning after the name is fixed sits in how to plan a therapy website.

A free website review, or a free consultation

A free website review if you already have a public site, or a free 20-minute consultation if you do not.

Get my free website reviewBook a free 20-minute consultation

Naming inside the build.

Practice naming is included in Standard/Growth Managed and outright builds—no naming-agency SKU. Prices include VAT.

Growth Managed

£249

setup

+ £69/month

Then Growth Website Care at £49/month after 12 months.

Choose Growth

Or buy outright

£650

or £995

Pay in full, or across 3 payments. Those payments are not the managed plan.

See outright prices

Prices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.

See what is included

Questions

Will you brainstorm practice names?
We will flag spellability and title implications. We do not deliver a list of brand ideas.
Should the practice name include my town?
Only if the town is accurate and you want to be known for that place—not as an SEO trick for somewhere you do not work.
Is naming different from choosing a domain?
Yes. This guide is the trading name. Registrar, DNS and moves are on the domain guide.

Ready for a clear next step?

Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.

Get my free website reviewBook a free 20-minute consultation

Or email hello@therapistwebsitestudio.co.uk.

Sources

Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.