Content migration
Therapy website content migration
On a redesign we sort live copy into keep, rewrite and drop—each kept sentence tied to the old URL on our working sheet—then publish only what you approve. Morrow Lane is a designed example of composed copy, not an export file; we do not move testimonials, scrape directory bios, or leave last year’s fee in HTML.
Example bespoke sites
Morrow Lane is a designed example in Manchester. It is not a WordPress export or a before-and-after migration story.
Manchester · Online across the UK
Space to work through what matters
Individual counselling in Manchester, and online across the UK. Anxiety, grief, and what is hard to put into words.
Anxiety
£70
50 minutes
For worry that is taking up the week. We stay with it, rather than rushing you towards a fix.
Grief
£70
50 minutes
For a death, or another loss. There is no date by which you should feel better.
Online sessions
£70
50 minutes
The same counsellor, from your own home, anywhere in the UK.
The first session
A chance to see if this is the right counselling.
We talk about what you want from the work and how often we would meet. You do not need to send a history beforehand. Please give 48 hours if you need to cancel. What you say in the session stays there, except where the law requires otherwise.
One fee, in the room or online
£70
50 minutes · Manchester, or online across the UK
A short note is enough
Your name, your email, and the Manchester room or online. Please do not include a clinical history.
Morrow Lane Counselling
Manchester · Individual counselling, anxiety and grief
Designed example
SEO, AI AEO and language models
Current fee in visible HTML.
Content migration can smuggle old fees. We drop obsolete facts so crawlers quote what is still true—not directory paste.
Google
Search · AI Overviews · Gemini
Google treats stale fees as unhelpful copy.
- Googlebot
- Google-Extended
OpenAI
ChatGPT
ChatGPT must not quote dropped testimonials.
- OAI-SearchBot
- GPTBot
- ChatGPT-User
Anthropic
Claude
Claude repeats only approved visible credentials.
- Claude-SearchBot
- ClaudeBot
- Claude-User
Perplexity
Perplexity
Perplexity can open SEO migration checklist next.
- PerplexityBot
- Perplexity-User
Under the surface
Content migration in data.
This block is on the page because migration becomes copy-paste. The sample Service names useful sentences, source URL and dropped facts.
{
"@type": "Service",
"name": "Therapy content migration",
"serviceType": "Therapy website content migration",
"description": "Useful sentences, source URL, obsolete facts dropped"
}The website we deliver
Keep, rewrite and drop
Keep is still true—room, online reach, a qualification you still hold. Rewrite is a fee, hour or status that moved. Drop is testimonials, diagnosis lists, results claims, or posts about services you stopped. Photographs come only if you can still use them.
Inventory before launch overlaps website content checklist for therapists; platform moves from WordPress or Webflow are website migration for therapists at the published redesign offer.
| On the new site | Left behind |
|---|---|
| Source URL on our sheet beside the sentence | Paste with no origin |
| Current fee rewritten in text | Last year’s number |
| No client stories on the marketing site | Anonymous praise invented |
| Photos you can still license | Scraped portraits |
| You approve every public sentence | Stock “journey” filler |
What never moves
Session notes, client names and testimonials stay off the new site. The enquiry form asks for a name and a reply—not a diagnosis or clinical history.
Helpful public copy is specific and current—Google’s helpful content guidance is why an old fee on a migrated page is worse than a short page with the real one.
Copy list matches the redirect map
When the subject is the same, the old path redirects to the new page; when the subject retired, the URL is dropped from the sitemap—not redirected to a vague homepage. Technical pairs are in therapy website SEO migration checklist and moving a therapist website to a new domain when the hostname changes.
Structured data repeats the sentences you approved—it does not add a credential the visible page does not show.
Content migration inside the redesign
The pass is part of website redesign for therapists and website migration for therapists—£149 setup and £49 a month on Standard Managed for 12 months, then £39; Prices include VAT.
Standard Managed is £149 setup and £49 a month for 12 months, then Website Care at £39. Growth Managed is £249 and £69 a month, then £49, when each real service needs its own page. We do not sell a separate “content migration” SKU or word-count retainer. Outright is £650 or £995. We do not promise rankings or enquiry totals because obsolete paragraphs were deleted.
A free website review, or a free consultation
A free website review if you already have a public site, or a free 20-minute consultation if you do not.
Inside redesign scope.
Content pass is in the redesign—Prices include VAT. No separate migration copy SKU.
Managed · recommended
£149
setup
+ £49/month
Then Website Care at £39/month after 12 months.
Start your managed websiteGrowth Managed
£249
setup
+ £69/month
Then Growth Website Care at £49/month after 12 months.
Choose GrowthOr buy outright
£650
or £995
Pay in full, or across 3 payments. Those payments are not the managed plan.
See outright pricesPrices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.
See what is includedQuestions
- Do you copy the old site word for word?
- Only sentences that are still true. The rest are rewritten or dropped.
- What about testimonials?
- They are not published, including anonymised ones.
- Who approves the words?
- You do, before the page is public.
Ready for a clear next step?
Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.
Or email hello@therapistwebsitestudio.co.uk.
Sources
Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.