SEO for therapists
We build search structure with your therapist website—crawlable pages, fees and credentials in HTML and structured data, not a separate ranking retainer.
SEO here means how the site is built: one URL per real service, internal links a crawler can follow, fees and register lines in text, and JSON-LD that matches what a visitor reads. Therapist Website Studio ships that layer inside the bespoke website at published Managed or outright prices—we do not sell position guarantees or a monthly SEO retainer on top.
Example bespoke sites
Morrow Lane and Alder Quay are designed examples with separate service routes and fees in text. They are not client practices or ranking case studies.
Manchester · Online across the UK
Space to work through what matters
Individual counselling in Manchester, and online across the UK. Anxiety, grief, and what is hard to put into words.
Anxiety
£70
50 minutes
For worry that is taking up the week. We stay with it, rather than rushing you towards a fix.
Grief
£70
50 minutes
For a death, or another loss. There is no date by which you should feel better.
Online sessions
£70
50 minutes
The same counsellor, from your own home, anywhere in the UK.
The first session
A chance to see if this is the right counselling.
We talk about what you want from the work and how often we would meet. You do not need to send a history beforehand. Please give 48 hours if you need to cancel. What you say in the session stays there, except where the law requires otherwise.
One fee, in the room or online
£70
50 minutes · Manchester, or online across the UK
A short note is enough
Your name, your email, and the Manchester room or online. Please do not include a clinical history.
Morrow Lane Counselling
Manchester · Individual counselling, anxiety and grief
Designed example
Couples therapy · Bristol or online
For the pattern between you
Two adults. You can come together, or one of you can write first. 60 minutes · £90.
- 1
Who is in the room
Couples therapy is for two of you. Relationship therapy is for one person, when the other is not coming.
- 2
The fee is on the page
£90 for 60 minutes, in Bristol or online, before you decide to write.
- 3
A short note
Names, an email, and in person or online. You do not need to tell the story in the form.
Relationship therapy · one person
When you want to look at it alone
£90
60 minutes. For one person who wants to understand a relationship, when the other person is not in the room. Same fee as couples therapy.
Bristol or online. Cancellation sits on the same page as the fee.
Names, an email, and where you would like to meet. Leave the story of the relationship out of the form.
Alder Quay Therapy
Bristol · Couples and relationship therapy
Designed example
SEO, AI AEO and language models
Crawl paths and on-page facts.
Google documents crawling and indexing before ranking features appear. We build pages and links answer engines can fetch so ChatGPT, Claude and Perplexity quote fees and credentials from HTML—not from hidden lists.
Google
Search · AI Overviews · Gemini
Google follows internal links to the service page that names the fee in text.
- Googlebot
- Google-Extended
OpenAI
ChatGPT
ChatGPT search can cite the credential sentence beside the BACP or UKCP link.
- OAI-SearchBot
- GPTBot
- ChatGPT-User
Anthropic
Claude
Claude reads structured data that repeats the same price description as the lede.
- Claude-SearchBot
- ClaudeBot
- Claude-User
Perplexity
Perplexity
Perplexity can open the sitemap entry for the counselling route you intend public.
- PerplexityBot
- Perplexity-User
Under the surface
Service Offer matching visible fees.
This block is on the page because structured data must mirror visible copy. The sample Service and Offer describe the fee sentence on that URL.
{
"@type": "Service",
"name": "Counselling",
"serviceType": "Individual counselling sessions",
"offers": { "@type": "Offer", "priceCurrency": "GBP", "description": "Fee in the opening paragraph" }
}The website we deliver
Pages search systems can fetch
Google’s how Search works documentation describes crawling and indexing first—AI Overviews and AI Mode draw from pages already in the Search index. We build each service as a real HTML page with a descriptive URL and an opening that answers the enquiry.
Homepage, menu and related-service links use ordinary anchor text so visitors and crawlers reach fees, services and contact on paths you intend to be public.
| What we put on the page | What we put in the data |
|---|---|
| One URL per service with fee in the opening | Service and Offer with matching price description |
| Credentials beside the introduction | hasCredential and sameAs to the register |
| Town or online scope in the same words everywhere | areaServed where it applies |
| Canonical URL per page | JSON-LD on the page that names that URL |
Structured data that matches visible copy
When the HTML shows a fee, we mark the same figure in structured data following Google’s structured data policies—not a separate list of claims the page does not display.
New domains still need fetchable pages and a sitemap; we publish both at launch. Rankings can fluctuate; accurate crawlable facts are what answer engines can quote reliably.
Included in the website build price
Search structure is part of Standard Managed (£149 setup, £49/month) or Growth Managed when each service needs its own page—not an add-on retainer. Outright builds at £650 or £995 include the same HTML and JSON-LD layer.
Technical crawl issues, local town strategy and AI answer tuning have their own routes—technical SEO for therapists, local SEO and answer engine optimisation—when you need a deeper brief on top of the core site map.
A free website review, or a free consultation
A free website review if you already have a public site, or a free 20-minute consultation if you do not.
No ranking retainer on top.
Search structure ships inside Standard Managed (£149, £49/month) or Growth when each service needs its own page; outright £650/£995 include the same layer. Prices include VAT. Website Care is hosting and edits—not a ranking fee.
Managed · recommended
£149
setup
+ £49/month
Then Website Care at £39/month after 12 months.
Start your managed websiteGrowth Managed
£249
setup
+ £69/month
Then Growth Website Care at £49/month after 12 months.
Choose GrowthOr buy outright
£650
or £995
Pay in full, or across 3 payments. Those payments are not the managed plan.
See outright pricesPrices include VAT. Your domain stays in your name. The monthly fee is management, and the site is not paid off when the fee drops.
See what is includedQuestions
- Do you guarantee first-page rankings?
- No. We build crawlable structure and accurate on-page facts. Google documents how Search works; it does not promise fixed positions.
- Can I buy SEO without a new website?
- The search layer we describe is built with the bespoke site. A platform rebuild or migration is scoped separately if that is what you need.
- Is there a monthly SEO fee after launch?
- Website Care (£39 or £49) is hosting and maintenance on sites we built—not a ranking campaign.
Ready for a clear next step?
Request a free website design review if you already have a site, or book a free 20-minute consultation if you are starting from scratch.
Or email hello@therapistwebsitestudio.co.uk.
Sources
Checked 4 October 2026. These pages explain the public rules. They are not a ranking promise.